How to prepare your shop for increased holiday traffic

The weeks leading up to the holidays are some of the busiest of the year for e-commerce businesses. That said, with more people hunting on the wide web for gift ideas, it’s safe to assume that you can expect a higher-than-average number of visitors to your store—as long as your SEO, social media, and email […]

How to allocate your digital marketing budget

While there is no universal strategy for small business budget allocation, successful e-commerce companies will invest in a mix of both paid and organic initiatives. With a wide abundance of marketing channels available in various sectors of online advertising, it’s important to know where your money can be wisely spent to yield a higher return […]

3 effective digital marketing services regardless of your business

In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs […]

The customer buying journey explained

With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must […]

How to set up an Instagram shop

It’s one thing to have an Instagram account for your business allowing your target audience to interact with your brand. It’s another thing to curate a list of shoppable products and services that are directly accessible for purchase through your profile. Instagram for business is more than relatable posts, it’s about using the app to […]

Reach vs. impressions: What’s the difference?

Are you working towards building brand awareness? Have you done what seems like everything possible to grow and influence your audience using a wide variety of digital marketing services and tools? If these explanations resonate with you, it’s critical for you to better understand the difference between reach vs. impressions. Since each metric requires a […]

Increase web traffic with these 4 strategic services

Every online business wants to increase website traffic to drive sales and conversions. After all, an attractive website amplifies brand awareness and revenue. However, it isn’t easy to get noticed in the vast depth of organic search results, which is why we have four digital marketing services to strategically bring quality traffic back to your […]

3 digital marketing services that help online businesses boost sales

Regardless of whether you run a small, medium, or large-scale business, you will face competition in an ever-growing market. While your company may be unique in your eyes, there are others that cater to similar wants and needs, which means you’re forced to find ways to stand out. There are many digital marketing services that […]