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How small businesses should aim to manage their digital marketing

Posted on December 24, 2019January 27, 2020 by Alex Wilks

When the words digital and marketing are placed together inconsequential order, they refer to the innovative trend that delivers advertising through digital channels such as search engines, websites, social media, email, and mobile apps. While there are insights and strategies that business owners and marketing professionals both follow, when you’re first starting out, your e-commerce business is likely focused on getting the word out and establishing a network within your niche. So, if you’re hoping to uncover the secrets and endeavors that grind the gears of a successful digital marketing scheme, the best way to approach the process is by researching as much as possible on the subject matter. This means that as a small business owner it’s your job to read anything and everything there’s about professional digital marketing.

Why professional digital marketing is important to small businesses?

Most businesses thrive through the use of professional digital marketing, but small businesses greatly need it to get noticed in the first place. After all, regardless of whether you’re entering an established industry or a new niche, if you want to become the focus of consumer attention and stand out from your competitors, you’ll need a digital marketing strategy to help you carry out your business goals.

Let’s face it! Shoppers are abundantly online on the hunt for the next product to make their life more simplistic and enjoyable. So, when you’re first starting out, you’ll want to establish your target audience so that you’re able to cater to various digital marketing efforts that are best suited to a particular demographic of people. Think of your ideal customer and assign an age range that you’re going to steer towards, then ponder whether their gender, cultural values, and interests play a role in how you will appeal to them. If you’re finding the basic efforts of digital marketing too complicated, a few dollars can go a long way towards your company’s success. Whether you hire an agency to create a Facebook ad or write your weekly blog submissions, all digital marketing can be carried out on a budget.

How should you start your digital marketing efforts?

Digital marketing can be intimidating and confusing for first-timers, but the good news is that with a little guidance and patience, you can learn marketing tactics for your businesses by observing the way other businesses do theirs — run campaigns based on the season, orchestrate a sale around a major calendar event and toss around a few times of day to do your social posting and see what gets the most attention. This trial and error period has great potential to yield positive results and for those who don’t have the time to meddle with what-ifs, you can hire a professional agency to do the experimentation for you.

That being said, since digital marketing is a key brand-building tool, here are some ways that you utilize its potential.

Start a blog.
Research industry keywords and use them in your content.
Post regularly on a variety of social media channels.
Make your own service/product videos.
Optimize your website so that it looks good on both computer and mobile devices (If unsure, use a web developer for this task).
Build an email list and send them as needed to drive sales and establish relationships with your shoppers.

Do you rely on the expertise of a digital marketing company to assist with your business? Share your first-hand experiences with our readers.

Alex Wilks

Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.

Digital Marketing vs. Traditional Marketing

Posted on December 17, 2019January 27, 2020 by Alex Wilks

If your business still isn’t using digital media for marketing, 2020 is the year to get started. While online marketing efforts have an assortment of benefits that allow your company to grow, don’t give up on the traditional marketing efforts that are already working well for your business. The key to advertising success lies with well thought out strategies and a coordinated budget that can juggle both online and offline opportunities. So, here’s how digital and traditional media differ and what exposure they need to be successful.

Digital marketing outline

A simplistic definition of digital marketing is the promotion of a brand’s products or services through electronic media. An example of this would include developing a digital marketing strategy and using advertising mediums to promote business efforts through the internet by way of social media, mobile phones, and electronic billboards. And while this inventive business proclamation is relatively new, about 70% of consumers prefer it over traditional ad methods!

Digital marketing does well in contemporary society because so many people are spending their time online, whether it be on their way to and from work, on their breaks or simply while on the toilet. So, businesses need to connect to their target demographic by utilizing the power of social media, blogging, and emails. These advertising methods increase your online exposure and expand your overall visibility in a world where most business owners are experiencing cut-throat competition. However, while professional digital marketing is relatively easy and inexpensive, paying an agency to handle your affairs can give your business the perfect kind of traction it needs.

Traditional marketing outline

An effortless way to define traditional marketing is a kind of promotion or advertisement that companies use during the early period of a particular product or service. This would include print advertisements, billboards, flyers, pamphlets, TV advertisements, newsletters articles, and radio commercials. In addition, traditional marketing also covers direct mail postcards, brochures, and flyers that are sent through postal mail. On a positive note, 79% of households admit that they read or scan direct mail advertising!

Traditional marketing has become a costly advertising source, providing very little direct communication with your consumer audience. However, it does allow you to broadcast your message in a particular publication to cater to those who have an interest in your industry. Although, the main throwback to traditional is that it’s more of a one-and-done strategy that more times than not, has shoppers reading it and tossing it out afterward.

What are the favored tools for each outlet?

Professional digital marketing relies on social media channels such as Facebook, Twitter, Instagram, and YouTube to get the word out. They may also rely on WordPress as a blogging platform and e-commerce foundation. Video and high graphic images work well on all the following digital marketing channels and have a strong ability to influence consumer decisions.

When it comes to traditional marketing, newspaper ads, direct mail, postcards, magazine ads, and even exerts in the phone book as the time-honored ways businesses once got customer attention, however, while this type of classic marketing adheres to a high degree of trust in older demographics, it’s missing out on the growing opportunity to progress with modern marketing technologies.

When do you think traditional marketing outweigh digital marketing? Drop a comment below to share.

Alex Wilks

Which holiday shopping persona are you?

Posted on December 10, 2019January 27, 2020 by Alex Wilks

Holiday shoppers and e-commerce businesses have a lot of commonalities — saving money, obtaining and/or selling high-quality products, and having the process be as breezy as possible. So, at a time where festivities are in full swing, it’s important for retailers to know how to appropriately target shoppers with the right amount of consumer confidence to carry out their purchases. Typically, this kind of insight can only come from overviewing potential shopping personas so they can be individually targeted!

The cautious consumer

People work hard for their money, so when it comes to spending it, many devote their earnings to products that they have engaged with before. This is what professional digital marketing companies refer to as, cautious shoppers. These consumers are at a very impressionable stage where they’re still uncertain of your brand and are commonly careful about making new purchases — alas, they’re still willing to make a change in their priorities. As an e-commerce brand, this means that you will need to market using communication that shows responsibility and focus on content that may align with their values. This type of shopper is a long-term planner and engagement will be the key to hooking them.

Loyalty with the brand

While it’s your job as an e-commerce business owner to establish yourself as an industry leader, it’s also important for you to create a sense of brand loyalty. Retailers that create relationships with their consumers are planting a seed that could keep those shoppers coming back for years to come. That being said, if you’re the type of shopper who knows exactly what you like and continue to go back to that same source, regardless of the prices or promotions available, then you’re a brand loyalist. The best way for businesses to target loyal customers is through email or using key social channels to post about new inventory and products that they may be retiring.

The held-up shopper

This persona embodies people who postpone their shopping experiences, meaning that money isn’t necessarily the factor that holds them back from pursuing a purchase. So, if you’re the type of person who needs to grab a gift for a loved one or you’ve been avoiding the time-consuming task of sorting through your emails on the hunt for a must-have product, then you’re a held-up shopper who waits until the last possible moment to carry out your purchases. So, if you’re an e-commerce business looking to send out relevant campaign content, your key to targeting this group of individuals could be highlighting fast delivery options, giving a last-minute angle that makes buying with you worthwhile.

The bargain hunter

If you’re the type of shopper who patiently waits for promotional sales only to immediately swoop in and check out your online shopping cart that was abandoned a week before, then you’re what professional digital marketing companies call a bargain hunter. This means that while you may enjoy a particular brand, you’re devoted to whichever business gives you the best bang for your buck and are always anticipating ways that you can save on your order. Interestingly enough, if an e-commerce business is wanting to target this type of shopper, they will need to assume this behaviour and use specific content to reel in these consumers. So, one of the best ways that you can fetch yourself some bargain hunters is by sending out a newsletter or advertising through your social channels when you’re conducting a site-wide sale or discounting certain products.

What did you think of this week’s blog submission? Drop a comment below to offer suggestions or spark a conversation.

Alex Wilks

Looking for some last-minute holiday marketing campaign tips?

Posted on December 3, 2019January 27, 2020 by Alex Wilks

If you’re one of the many entrepreneurs that aren’t quite ready to face this year’s holiday season, why not consider putting an innovative spin on your brand’s marketing? December is a festive time where shoppers are constantly bombarded with an overwhelming influx of holiday-inspired messages, which makes it easy for your campaign(s) to get lost in the noise of the season. So, if you want to generate some added buzz, consider the following tips to ensure that your communication has a quality rather than a chaotic approach.

Draw inspiration from your competitors

Whether your holiday marketing strategy includes some social media promotions, a couple of enticing emails, some extra pay-per-click adverts or all of the above, it’s important to get creative when you’re orchestrating your agenda for the month. Although running a unique campaign is always preferable, when it comes to the holiday season, chances are there’s very little you can do to make your marketing strategy one-of-a-kind, so why not incorporate your brand into a festive year-end campaign that highlights a comparable feel to your competitors, but outshines them in the process?

Emphasis seasonal imagery

Regardless of what niche industry your business is a part of, brands likely see the holiday season as a time of year to connect to their audience through the use of festive imagery. A prime example of this lies with the graphics you use on your social media channels, emails, and website banners. Since images can visually communicate with your visitors, why not just let them do the talking? After all, setting the tone for the season provides a timely, relevant way for you to get your audience excited about limited-time offers and is a comprehensive way to add a little vibrancy to your holiday marketing strategy.

Emotionally charge your communication

The holiday season is one of the most important and profitable times of the year for many e-commerce businesses, so why not add an element of human touch to your communication? Your choice of wording in your social media posts, emails, and homepage text should invoke emotion and inspire action (purchases) and loyalty (recurring purchases). In other words, your holiday content is most effective when it’s tugging at the heartstrings of potential shoppers.

If you’re still struggling to find the time, dialogue, or imagery to pair with your thought-provoking, holiday marketing, we encourage you to speak with a representative from our digital marketing team to get yourself joyously ready!

Do you have any other tips that are could apply to a last-minute campaign? Drop a comment below to share.

Alex Wilks

Understanding hotel social media management

Posted on November 26, 2019January 27, 2020 by Alex Wilks

Are you a curious business owner who’s inquisitive to learn about positioning your hotel as a desirable destination? Well, one of the best ways that you can get guests to recognize your brand and visit your website directly is by creating a valued online presence. It’s all about getting the right content in the right place and whether your hotel social media marketing in house or you work alongside a professional marketing agency that manages your channel strategies, it’s important to find out how to network within your industry. So, if you want travelers to make their dreams a reality by incorporating your hospitality business, it’s high-time you mastered your social existence.

Select the appropriate social networks for your business

There is no one-size-fits-all for business owners who manage their own hotel social media marketing. In fact, whether you run a boutique hotel or a trendy bed and breakfast you will always need to be mindful of your clientele and strategically market social channels that will cater to your traveling audience. It’s also important to zero in on those micro-moments that will help to reach potential guests and use the right tone to enhance their experience.

Here are some things to ask yourself if you’re planning to formulate success when it comes to your brand’s hotel social media marketing:

How many social media accounts do you have time to run?
Which social media networks do your customers use the most?
How often should you be posting on your social media?
How can you easily integrate your social media accounts?
What’s your budget for social media?
How important is it to socially manage your hotel?

Now that you have answered the above questions, your next step is to decide which social media platforms will work best for your hotel:

Facebook
Instagram
Twitter
Pinterest
TripAdvisor

Please refer to our blog, “How to digitally engage with your hotel guests” and “Why is digital marketing important for hotel sales” to learn more about hotel social media management.

Tips that will help you to manage your online reputation

Social media is an empowering way to conduct customer service, find influencers, and track the success of your social media campaigns, so here are some tips that will allow you to better understand the process with hotels and resorts.

Track your campaigns: Whether you use a branded hashtag on Instagram or track your online campaigns through the use of Google Analytics, you’ll need to set aside some time to look over your public mentions, shares, and clicks to see what’s popular and what’s losing traction.
Utilize as a customer service opportunity: Evolving social media gives business owners the convenience to use various platforms as a live chatting solution. So, ensure that you’re readily monitoring your feeds by liking comments, answering messages and adjusting concerns in a timely fashion.

How many years have you been managing your hotel social media management? Drop a comment below to share with our readers.

Alex Wilks

An Instagram How-To if You Own a Pet Business

Posted on November 19, 2019January 27, 2020 by Alex Wilks

If you’re wanting to learn about Instagram marketing through the lens of a confident and balanced digital marketing agency, take some notes while you read through our professional industry suggestions. Everything you post about creates a way to engage with your audience and otherwise seek a connection within your community. So, as a business owner who’s consistently wanting to build meaningful relationships that allow your following to grow, you’ll want your company to bring life to the evolving pet industry, by successfully reaching consumers through the use of your Instagram platform.

How do you effectively use hashtags?

The best way that you can utilize your 30-hashtag limit is by conducting a simple search to see what’s already trending. There are some general pet-related hashtags, such as #dogsofinstagram/#catsofinstagram and #dogoftheday/#catoftheday, however, we recommend routinely looking up what niche hashtags are growing in your community and following them to see what your competitors are posting about. This will ensure that you’re tagging all the right hashtag combinations, while also keeping relevant to your business.

Keep in mind that when it comes to digital marketing for the pet industry, you want your efforts to be noticed, which is why hashtags connected to millions of posts are not the most ideal. Instead, suggest aiming for smaller, more specific ones that target local pet businesses, dog walkers, groomers, pet stores, trainers, and even veterinarians. This will help your posts to be noticed and will also give you some insight into the people who’re also following these smaller, niche hashtags. Because who knows, maybe you can give them a follow and they may become enticed to follow you back?

Follow the right hashtags

While you could crazy following all the popular pet hashtags, this will not necessarily bring your business more traction, not to mention it would be an incredibly time-consuming task. That’s why you need to take a minute to think about who your audience is, what they do, and what they may enjoy. Try searching up some local community events that may interest them, become familiar with the area’s popular dog park, and really discover the vibe of your audience. Knowing what your potential customers are passionate about will help you to formulate content that can build long-lasting relationships with them through your Instagram channel.

What is hashtag engagement?

When a user comments on your Facebook post, you respond promptly or “like” their comment, so, when an Instagram user begins interacting with your account, it’s courteous if you to do the same with theirs. Begin by liking and commenting on their photos and even asking them a genuine question. Don’t force the relationship by pitching your service in a salesy way but instead use this as an opportunity to engage with their content and focus on community building rather than gaining a single follower.

Where should you place your hashtags?

The placement of your industry-related hashtags comes down to preference, intuition and whatever works best for your business. While some people like to jam their hashtags into their post captions, others prefer to comment it down below. The fact remains that it really is your space to find out what style is pleasing to you. Although we do recommend that you tastefully layout your hashtags so that your audience can read and understand your message rather than struggle to see the text through a sea of hashtagged words. After all, when conducting successful digital marketing for the pet industry, the more compelling the written caption, the better.

Did the above information spark some Instagram inspiration? Drop a comment below if you have further questions about Instagram marketing for your business.

Alex Wilks

How Should Your Company Be Preparing for Black Friday?

Posted on November 12, 2019January 27, 2020 by Alex Wilks

If you’re stumped on how to market for the holidays, you’ll want to purpose the following tips to easily plan out your seasonal marketing campaigns. After all, Black Friday success is best measured on the culmination of creative, strategic audience development and how well you can carry out your efforts leading up to the big Thanksgiving Day long weekend. So, it’s time that you opened your mind to some digital marketing options that’s pretty much guaranteed to heighten your conversion rates.

Prepare as early as possible

As silly as it sounds, large-scale, e-commerce brands start their holiday preparations at the end of August because as soon as Halloween is over, the following two months are jam-packed with sales, promotions, and social media and email campaigns. So, if you want to start cashing in and taking full advantage of how to market for the holiday season, you’ll want to get a head-start next year by mapping out your plans for American Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, Boxing Day, and Kwanzaa. Keep in mind that some of these celebratory days can be combined into one marketing campaign, such as “Thanksgiving Blowout Sale, all weekend long” because the days are inconsequential order one after another.

Build up your audience

Black Friday shopping is all about zeroing in on your target audience to get them hyped up for the holidays, so, obviously, we suggest that weeks prior to your sale you work on building your customer list. People are less likely to make a purchase, even if you have a killer sale if they’re unfamiliar with your brand. That’s why it’s super important to extend your trust to savvy shoppers and cultivate their interest using social media marketing, email marketing and even blogging. This will give you a more direct line of communication and is a relatively inexpensive way to ensure that your messages are reaching the right people.

The key to whisking your audience away using social media and emails is to carry out campaigns and plan ahead to see how well your customers respond to your digital marketing efforts. If done skillfully, you’re able to extract value from the above tactics including repeat sales, word-of-mouth referrals, and an engaged audience. However, if you’re looking to get started on an email list or wanting to branch out to unknown social media channels, a professional digital marketing agency can ensure that you’re marketing content that your clientele will enjoy!

Have a simplistic checkout experience

While this digital development needs to be coded well in advance to ensure that it will be functional, we do recommend improving the checkout experience before you think of promoting a Boxing Day sale next month. When a user is convinced to click on your website, they’re already driven to make a purchase, however, even great prices aren’t enough to keep them from abandoning their checkout process. That’s why it’s essential to reduce the amount of time that’s needed to check out a customer cart, creating a simplistic experience that will translate to a higher conversion rate.

Will your business be running any year-end, holiday sales? Drop a comment below if you’re wanting some assistance with your upcoming campaigns.

Alex Wilks

Gobble up these 4 Thanksgiving-themed marketing tips

Posted on November 5, 2019January 27, 2020 by Alex Wilks

November is a busy time of year for digital marketing agencies and the businesses that they manage, though it’s probably because there are so many holidays that are stuffed into the mix — Remembrance Day/Veterans Day, American Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. So, with so much going on it’s important to take a moment to pick and choose which seasonal holidays you’re going to focus your energies on, because, let’s face it, it’s rather difficult to juggle them all. That being said, if marketing for Thanksgiving is your projected winner, here are some tips we recommend using in your strategy carrying into this month.

Market your products with the season

It isn’t hard to curve the appeal of your products during American Thanksgiving, especially if you use the right wording as an elevated part of your strategy. For example:

If your business sells clothing, put some Thanksgiving dinner outfit ideas together.
If your business sells perfumes and candles, market essences that exhibit cinnamon, pumpkin or any woodsy scents.
If your business is decor-based, market some products that could be used for Thanksgiving centrepieces.
If your business sells toys, position your content to market how your selected products work well to entertain kids while dinner is cooking.

Keep in mind that when you’re marketing for Thanksgiving or any holiday for that matter, it’s always best to promote across all your channels, including your varied social media accounts and informative newsletters. If time is a considered factor, have a marketing agency do the work for you.

Use all the hashtags

Since you’ve chosen to go with a themed strategy, the next step would be to use and create hashtags to engage with your social media followers. You could ask them to drop a comment on your Thanksgiving-inspired products by asking them to share their favorite memory (#thanksgivingthoughts) or even by inspiring them to share what they’re most thankful for (#givethanks). Be sure to post a mention coordinating to how you’re thankful for their support and continued business.

Create some custom, Thanksgiving-themed content

If you want your marketing efforts to be noticed, we recommend using a little Thanksgiving inspiration when you’re crafting your content. This means that you can utilize your blog to self-advertise some products, while still keeping to the seasonal theme of being thankful, indulging in family time, and pigging out on a delicious, wholesome feast. Think of how your products connect to the subject of Thanksgiving, research industry keywords and also be sure to include undertones that feature seasonal words like harvest, pilgrims, feast, and thankful.

Have a sale!

A lot is going on in November, but it’s also the month where you start your preparations for December’s holiday festivities. So, by hosting a flash sale to promote celebrations this month, you’ll also be able to tease customers into taking advantage of your last sale before the holiday season. You can even position your marketing efforts to include a blurb about how awesome your products and services would be as a holiday stocking stuffer or how easy it would be to just start ticking away at their shopping lists. Even 10% can be enough incentive for potential customers to carrying out their purchase, especially if the sale is for a limited time only.

Do you know any other Thanksgiving marketing tips that customers would gobble up? Drop a comment below to inspire other readers.

Alex Wilks

3 Things to Consider for An International Digital Marketing Strategy

Posted on October 15, 2019January 27, 2020 by Alex Wilks

Are you looking for the right information to scale your digital marketing strategy to an international level? While traffic and profitability are given attributes that will validate your company’s potential to grow across waters, some elements may need to be tweaked to increase your popularity as you grow. That’s why you should analyze the following three components to help you reach your business goals.

Use the right marketing methods

When it comes to investing in your digital marketing strategy, one of the most important things you can do is spend time selecting the most effective and appropriate advertising methods. While some are simply fundamental, others will depend on the type of business you’re running. Let’s discuss some advantageous digital marketing tools that could be favorable for more international opportunities.

These two are a must, regardless of the type of business you’re operating:

Search engine optimization: allows you to embellish your online presence. While working to achieve a highly searchable ranking is your main objective, it’s also about putting information out there about your business, products, and services.
Social media marketing: is another digital business fundamental that plays a huge role within the consumer market. Since so many people use their social accounts daily, you should be taking this as an opportunity to deliver your marketing messages.

Here are some tools that can be added to your digital marketing strategy as your business prospers and grows:

Content marketing: allows businesses to post publishable content that promotes brand awareness, supports search engine optimization keywords, and asserts them as a leader in their industry. The best part is that content comes in an assortment of mediums including, blog articles, videos, memes, images and even diversified text across their website.
Email marketing: is sending marketing materials through email. This can include promotions, informative resources or product information/newsletter.

Since all digital marketing methods are time-consuming, consider hiring an agency to handle the campaigns for you.

Build relationships

If you’re hoping to build your company on an international scale then you need to ensure that you’re taking the time to make your customers feel appreciated. These connections can be harder to make when you don’t have the opportunity for intimate, in-person experiences with those who support your business and its products or services. So, the question is, how can you make your customers feel special? A great way to start is by answering their inquiries professionally and promptly. This is because addressing complaints and questions in a timely fashion shows that you have a sense of interest in your business deals and reassures potential or returning shoppers that you’re focused on their needs. After all, first impressions create lasting relationships and contribute to successful business ownership.

Monitor and evaluate business decisions

Success in international waters is very reliant on measuring the performance of your digital marketing strategy, monitoring your campaigns and evaluating your next course of action. That’s why it’s important to always be updated on what’s happening with your business and to record your progress so that you can make sure that you’re spending your money on the right digital marketing efforts. After all, what you put into your digital marketing strategy should result in increased brand awareness and a bump in sales over time.

Do you have any other tips that may help entrepreneurs with their international digital marketing strategies? Drop a comment below to share.

Alex Wilks

Strategies to better understand social media marketing

Posted on October 8, 2019January 27, 2020 by Alex Wilks

In an age where social media holds such importance in the lives of everyday consumers, it would be silly for business owners to not be utilizing its power. After all, social media marketing is one of the few forms of digital advertising that can bridge the gap between brand and target audience, which in turn connects businesses to an assortment of shoppers that already possess similar beliefs and values. That being said, below are a few ways that you can strategize your social media marketing strategy to strengthen your efforts through popular social platforms.

Set yourself achievable goals

Like anything, your social media marketing strategy should contain a list of objectives and goals that you hope to achieve as a business owner. However, the most important thing that you can do to set yourself up for success is to formulate some short-term and long-term goals that are attainable. This will give you the confidence you need to overcome difficult business hurdles down the road as well as the tenacity to make critical decisions about your brand.

When it comes to social media marketing it’s essential to set yourself some objectives that include the following targets — driving traffic, increasing brand awareness, building brand loyalty, and generating more sales. The following goals should be specific, measurable, achievable, realistic and time-bound so that you’re able to track your progress as a business owner.

Know your target audience

If you’re hoping to crush some of your professional goals it’s worth gearing your social media marketing strategy to reflect the values and interests of a target audience. Consumers that live a lifestyle that could benefit from your product or services are the ones that should be focused on when you’re formulating your promotions, content or advertisements. After all, appealing to as many people as possible is exhausting, so why not start by generating content based on the location of your audience, a particular demographic (age or even gender) or psychographics such as aspirations and attitudes?

Study your competition

If you’re wanting to better understand how to reach your targeted consumers through the use of social media marketing, it’s worth taking the time to analyze the successes of your competitors. Now, we’re not encouraging you to directly copy or steal their ideas, however, before you sit down to build a content strategy for your brand, take a look at the tactics that have already proven to be effective in your industry. Start by following other brands on social media, keeping an eye on their post’s performances and crafting your social media marketing strategy to reflect on valued insights that are currently working and modifying them to better suit your brand and audience.

Utilize visual content

While carefully crafted textual content is a definitive must-have for your social media marketing strategy, putting some extra attention to detail on the visuals — such as high-quality images, infographics or videos — has the power to grab the attention of consumers that are aimlessly scrolling through their social feeds. It’s one of the best ways for you to add engagement to your already thought-provoking content.

What other ways can you coordinate your social media marketing strategy? Drop a comment below to share with our readers.

Alex Wilks

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