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    Tag: social media marketing

    Why You Shouldn’t Overlook the Power of Pay per Click Advertising

    Posted on by Alex Wilks

    PPC advertising

    There are so many methods available to market your online business. While blogging, sending newsletters and spreading the world on social media all prove to be effective cranks turning the wheel towards audience awareness, one of the most advantageous marketing techniques is pay per click (PPC) advertising. Not only does PPC advertising take a close look at your current business objectives, but it will also determine which media channels you’re getting noticed on and will target how to reach your buying consumers. After all, doesn’t it make more sense to pay for an advertising technique that only charges you once a customer has actually noticed your endorsement?

    What is PPC advertising?

    Also known as cost per click, PPC advertising is an internet advertising model that is used by marketing companies to direct traffic to websites. The best part is that the advertiser will only pay the publisher if the ad was clicked on. So, essentially, it’s a way of buying visits to your business website, rather than trying to obtain those visits in a more organic way.

    Search engine advertising is one of the most popular forms of PPC advertising because it allows advertisers to bid for ad placement in the search engine’s sponsored link section. This is determined by selectively choosing relevant keywords that are related to the business or product offering. By getting ahead of organic search results you’re asserting your position as a leader in your industry.  

    What is Google Ads?

    Formally known as Google AdWords, this PPC advertising tool enables businesses to create ads that will appear on Google’s search engines. It operates as a pay-per-click model, which means that every time a search is initiated, Google will pull a few winners from their database to appear in the ad space in the search results. The winners are chosen based on a combination of factors, including the quality of their chosen keywords as well as of amount that they bid. It’s basically an auction to determine which businesses will be seen first.

    Why should you take advantage of PPC advertising?

    • Budget-friendly: Full-on ad campaigns can be expensive and require money allocation before they roll out. PPC advertising allows you to set a small to medium budget and then analyze how your campaign is performing. If you’re starting to create traction and making money, then you can slowly start investing more into your marketing budget.
    • Keywords: PPC advertising helps you determine which keywords are appearing in your industry and allows you to use those words to also create organic traffic.
    • Targets your audience: PPC advertising has the power to help your conversion rates by targeting the audience that’s actually interested in your product or service to click-through to your website. If they click, chances are you’re drawing in the right people.

    Are there any other ways in which PPC advertising is beneficial to business owners? Share your comments with our readers below.

    How to use social media marketing for your tradesman business

    Posted on by Alex Wilks

    social media for tradesmen

    As a Tradesman, using social media marketing as a promotional tool is an advantageous way to let the world know about your innovative business. It’s also a great way to communicate with existing clients and build your online reputation. That being said, although this brilliant tool has the power to spread the word about your business, that doesn’t mean that you need to be invested in every social platform. Social media for tradesmen is no different than any other business, it’s a crucial part of marketing and depending on your target audience, you may want to consider using the following three platforms.

    Facebook for tradesmen

    When you take the time to set up a Facebook business page for your handicraft you’re taking advantage of a huge marketing opportunity. Created in minutes, Facebook allows you to share content that is relevant to your trade, updates about your business, blogs you’ve written about what your company does and maybe even some recent photos of your facility or workshop.

    Be sure to keep a close eye on your page by engaging with your followers or passersby that have any questions in regards to your work. Liking comments, sending a private message to someone that is serious about receiving a quote or combating negative responses and reviews allow you to maintain an up-to-date, active profile within your tradesmen community.

    Twitter for tradesmen

    A Twitter account has its own set of advantages when it comes to promoting your trade’s business. The 140-character tweets make your messages short, sweet and to the point and many customers appreciate this shorthand lingo. Your company logo should be used as your display picture, while a short description of what your company does should be outlined in the biography section. Your tweets can include images, quotes, links and short videos which gives you an opportunity to discuss or share anything industry-specific. This platform also allows you to tag your tweets with trending hashtags in order to increase the chances of people who are searching for a particular term to find you.

    LinkedIn for tradesmen

    While LinkedIn has proven to be a successful form of communication for the white collared world, it can also be a good form of social media for tradesmen. The whole premise of a LinkedIn account is about making connections and using this form of social networking as a means to connect to other businesses and learn about other trades and tradespeople. Who knows? Maybe you can connect with another trade specialist and exchange contacts? After all, builders, plumbers, electricians and gas fitters are all tradesmen working towards a common goal.

    How do you achieve social media success?

    • Use images to catch the eye of potential customers and to make your content more visually appealing.
    • Be professional in the language you use which means avoiding any punctuation or grammar mistakes.
    • Be active on your social channels and reply to comments regularly.
    • Keep your brand consistent across all your social channels.
    • Share a mix of content including customer reviews, behind the scenes photos and industry tricks.

    If you’re simply too busy working to commit the time that’s necessary to run social media for tradesmen, then consider hiring a marketing team to handle everything for you.

    Now that you know how to promote social media marketing for tradesmen, how do you plan to get started? Tell us in the comments section below.

    Should Emoji Marketing Be a Part of Your Digital Marketing Strategy?

    Posted on by Alex Wilks

    emoji marketing

    Many businesses are experimenting with emoji marketing and it’s quickly changing the way we communicate in terms of modern language. These small icons and images are an innovative form of digital communication that has the ability to embellish emotion through various social media platforms. Studies suggest that 92% of internet users are already on-board with using emojis, with many companies, including Google, Apple and Android, creating their own emojis to keep up with the hype and popularity. So, let’s find out how can you use them to optimize your digital marketing strategy?

    Emojis work great within marketing messages

    Since so many internet goers are speaking to each other through the use of emojis, it only makes sense for businesses to address their audience using the same language.

    Humans are visual creatures and many of us understand images easier than words. In fact, some studies suggest that “people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do” becomes stored, memorable information. So, in terms of marketing, roughly 10% to 20% of your written marketing messages are actually able to transform into sales. While you could be using emojis, paired with vibrant imagery, to cue a more impressive impact.

    Emojis are attention-grabbers

    While emoji marketing allows you to communicate a ton of meaning and emotion using a few simple symbols, it also acts as a means to grab your audience’s attention. Through the clever use of relevant images, designs and figures you’re able to leave a lasting impression with your consumers as well as embellish your brand’s personality through an effective way of relevant communication.

    How do you use emojis in your marketing strategy?

    A single emoji has the power to communicate a lot. They open the message to be read using a particular voice and allow the business owner to keep things brief when they’re attempting to convey a particular message. But how exactly are marketers and businesses using emoji marketing?

    • Emojis in links: If you’re wanting to add an emoji into a link or shortened website URL you will need to code it that way in order to develop compatibility with various browsers and operating systems.
    • Emojis in social media: It’s important to keep your social media posts rather short and to the point when you’re trying to attract customer attention. That’s where emojis are great because instead of typing a word like pizza, you can simplify the message and leave 🍕 instead.

    When should you avoid emoji marketing?

    While we’ve established that emojis are great when you’re wanting to simplify a meaning behind your message or grab the attention of the consumer, there is still a way that business owners and marketers can get carried away with emojis. For example, if you’re writing out your entire message only using emojis, it can quickly become very difficult and distracting for your audience. In order to avoid any break in communication, stick with three emojis or less when you’re writing a social media post.

    If you’re wanting some help incorporating emoji marketing into your social media strategy, then you should seek help from a digital marketing team that specializes in managing social media content.

    How do you plan to utilize emoji marketing in your digital marketing strategy? Tell us in the comments section below.

    How can veterinary clinics use digital marketing to promote their business?

    Posted on by Alex Wilks

    digital marketing for pet businesses

    Digital marketing is rapidly changing the way that various niche companies are promoting their businesses. Although this online frontier can be a little overwhelming for those who aren’t very tech-savvy, it’s incredibly important for entrepreneurs to get on-board and promote their products or services using this innovative technology. That’s why when you’re using digital marketing for pet businesses, such as a veterinary practice, you’ll need to utilize modern marketing strategies — search engine optimization (SEO), email marketing, blogging and social media marketing — to get your clinic noticed by the loving pet owners in your community.

    Search engine optimization (SEO)

    If you’re hoping to get prominently noticed when someone does a Google search for “veterinary clinics in my area” then you’ll need to include these organic keywords in your written content in order to generate the results. By utilizing the power of SEO-based digital marketing for your pet business more visitors are able to find your website, which in turn, converts to more potential customers.

    Since SEO is rather intimidating — editing the content, adding fresh content, doing HTML, increase specific keywords that are used on site and removing barriers to the indexing activities of search engines — hiring a digital marketing team to handle your ongoing SEO development is probably the best idea in terms of a marketing strategy.

    Email marketing

    Operating a professional business is all about sharing your knowledge with the right people. We can’t think of a better way to show off your expertise with the world than email emailing. Sending a couple of monthly emails shows your clients that you care about the well-being of their animals and it also gives you an amazing opportunity to reach out and share relevant information. For example, maybe it’s the start of Spring and you know that fleas are more prominent this time of year. You could send out an email talking about ticks, fleas and worms and explain how they can be treated among pets. Owners will appreciate the information and you will appreciate their business when they pay you a visitor to grab their monthly flea medication.

    Blogging

    Although creating original blogging content is incredibly tedious, it’s also a very beneficial form of digital marketing for pet businesses. This is your opportunity to get creative, answer frequently asked questions and educate pet owners about medications, treatments, everyday pet care and the life cycle of various animal species. It’ll give you an opportunity to learn more about your field and it will also give owners a resource to turn to when they have any prying questions.

    It’s very important to formulate a regulate posting schedule when you choose to start a blog (post weekly or bi-monthly) in order to keep up-to-date within your niche as well as give your readers some form of consistency.

    Social media marketing

    It’s no secret that almost everyone uses a social media platform in some way, shape or form, which is why utilizing this method of digital marketing is incredibly beneficial in terms of promoting your veterinary practice. Spreading the message to your potential audience is as easy as posting on Facebook or using the right Hashtags on Instagram, however, choosing which social media platform works for you should be the first step in your social media strategy. Not only are you able to inform clients about things like new business hours or a new product that you’re carrying, but you’re also able to develop an entertaining, personal connection with your clients on a daily basis.

    Are there are other ways that digital marketing for pet businesses is beneficial? Tell us in the comments section below.

    What is social media optimization and how can your business benefit from it?

    Posted on by Alex Wilks

    social media optimization

    The realm of social media is innovatively thriving faster than ever before with a massive increase in the number of people sharing their lives with the world through socially connected platforms. Businesses are also thriving through these digital platforms by means of increased online engagement. These e-commerce brands are using digital marketing to their advantage by socially connecting themselves to new and existing customers. How are they boosting their company’s online reputation you ask? Well, through social media optimization of course!

    What Is Social Media Optimization?

    When you maximize your online reach through the use of a number of techniques and strategies across multiple social outlets, you’re utilizing social media optimization. Digital marketing companies and business owners use this social media marketing tactic to promote awareness of a brand or service across various social channels. The content is meant to be enticing enough to advertise and attract people to a particular business site. 

    Why Is Social Media Optimization Important?

    This powerful digital marketing tool helps your business by:

    • Building a strong web presence: Your business needs to develop an online identity in order for customers to know and trust your brand. Social media optimization allows you to establish authority within your niche and gives you the visibility you need to find your target audience.
    • Increases your reach: In order for your company to gain new traction in the business world, your business needs to connect with the right people. Social media is an excellent way to build a relationship with customers that are like-minded and enjoy elements that your brand has to offer.
    • Drives traffic: For the most part, social media optimization is cheap, and with the right strategies in place, it will help generate the traffic back to your website. Also, people who are engaging with your social feeds are more likely to head over to your website and make a purchase.

    How can you excel with social media optimization?

    As a business owner, you’re often faced with many other time-consuming tasks that take priority over a social media strategy. That’s why hiring a social media manager is so important. They will take the time to research your audience and develop a campaign that will work for your business by effectively executing your brand’s voice across your social channels. Since not all platforms are equal in terms of their ability to spread the word, a social media manager will study these networks and determine where the customers in your product market are doing their shopping. Not to mention, innovative content has the power to generate a larger audience. If you rely on a professional to contrive intuitive content for your social channels, you can rest assured knowing that your promotion is gaining momentum because of a dedicated marketing team.

    How else can a business benefit from social media optimization? Tell us in the comments section below.

    What are some benefits of quality blog writing?

    Posted on by Alex Wilks

    content writing

    The modern-day realism is that everyone and everything is constantly competing for attention, which is why getting noticed is incredibly important for an e-commerce business owner. Although you might consider blogging to be an old fashion marketing tool, it’s an incredible way to spread awareness about your brand. Blogs not only improve your search engine optimization (SEO), the driving force behind your website, but it also breathes a fresh look of professionalism, leading-edge knowledge and reliability. If you’re ready to create compelling, educated content writing, then it’s about time to break down the elements that go into crafting a quality blog.

    Focus on boosting your SEO

    The likelihood of potential customers finding and reading your content is entirely dependent on your ability to use relevant keywords in your content writing. When you optimize your blogs, your digital marketing efforts extend beyond a small audience. How does this work you ask? Well, many internet goers are often searching for information, such as how to do something or reviews on a particular, high-ranked product. Blogging about these fields, using strong, credible keywords, allow potential buyers to find your content writing and empower them to read and fill their gap in knowledge.

    Focus on building trust

    Blog about what you know. If you don’t know it, research it, and then blog about it anyways. Your content writing establishes your credibility and allows you to assert a leadership role within your industry. In due time, readers will rely on your blog as a knowledgeable, trustful resource for information.

    Focus on sharing your content

    Content creation goes hand-in-hand with social media marketing. Once you’re happy with the blog post that you’ve crafted, share it throughout your various social media platforms. After all, the more you spread the word in the world of digital marketing, the more people you’re able to entice people to buy.

    Focus on establishing a following online

    When you put effort into your business, it shows. By crafting engaging content, and attracting loyal readers through the use of social media, you’re able to boost your brand and further extend the reach of your audience. It’s important to establish which social platforms work well for sharing your written content in order to optimize your chances of increasing in popularity.

    Focus on building a community

    Once you gain comfort in your writing, build up your reading community by establishing a blogging schedule. Whether you aim to write a blog post a week, it’s important to remain consistent and dependable. Perhaps consider choosing a day each week to publish your content so that your readers are able to check weekly and read up on some interesting facts.

    Although blogging is a powerful digital marketing tool, not everyone has the means or ability to maintain a quality blog. In order to boost your website’s influence and engagement among potential customers, considering hiring a professional marketing team to run an engaging blog for you.

    Are there any other benefits of content writing that we’ve missed? Tell us in the comments section below.

    How do you create a social listening strategy?

    Posted on by Alex Wilks

    social listening

    Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied on television, radio stations or billboard advertising to get the word out about the benefits and advantages of their products and services. With the steady progress of technology and the hands-on accessibility of the internet, social media has drastically changed our world and the world of marketing. So, if you’re seeking a better way to understand your customers or simply want to engage, then perhaps you should consider diving in and creating a social listening strategy.

    What is social listening?

    Social listening is the process of listening to the online conversations of customers and potential buyers. Primarily done through the use of social media, this practice allows a business owner, or digital marketing firm, to be able to collect valuable data revolving around specific topics related to their industry niche, and even brands, services and products.

    How does social listening differ from monitoring?

    Since these two terms are often compared in the digital marketing sphere, we thought that we would break down the barriers that differ between them.

    While, you’re somewhat familiar with social listening, social monitoring is simply the process of watching for @mentions and comments that pour into your social media channels, mobile apps and blogs. Although it’s important to be aware that not all the conversations are relevant to your brand will appear within your notifications, so you’ll need to be diligent with your digging.

    On the other hand, social listening dives much deeper by tracking relevant keywords, phrases, events and organizations that are implemented within your social strategy in order to actively find all the relevant conversations that are able to provide insight, meaning or context to your brand and niche.

    What are some advantages of social listening?

    Let’s consider the data that social listening has the ability to provide you with.

    Social measurement: Successful social media marketing involves a little bit of trial and error. In order to drive your success, you must first determine the tactics that work for your company. Social listening can help point you in the right direction so that not too much time will be wasted determining tactics that are already working in your niche.

    Content marketing: Most of your success as a business owner will rely on your ability to deliver content to your consumers. Whether it’s your scholarly product descriptions or some guided insights into your service, powerful words can really resonate with your audience. Social listening can provide further insight into what topics your consumers are discussing, which allows your to deliver content that outlines points, concerns and questions before even having to be asked.

    Generates leads: Social listening allows you to boost your lead generation because your organization is constantly tracking relevant industry conversations. Once your team has executed their social listening strategy effectively, they have the potential to uncover new clients through the use of these interactions.

    Competitive analysis: Social listening allows you to gain perspective on the insights on your own company, while also allowing you to maintain tabs on the competition around you. Find out what your competitors are doing well and make a plan to executive it even better.

    Customer service: If you have a person who is in charge of your social listening maintenance, then your organization will constantly be on top of its customer service. Tracking conversations allows you to provide incredible customer service by combating problems in a timely, appropriate manner and offering helpful responses to your customer’s questions. This helps build trust and loyalty that extends far beyond your brand and has the ability to assert your position as a leader in your industry.

    How do you get started?

    It sounds super easy, right? Well, here’s how you can get started on your social listening strategy.

    • Define your goals
    • Develop a keyword strategy
    • Invest in the right tools
    • Take action

    If you need a better understanding of social listening or need any help get started, contact a professional digital marketing agency to help point you in the right direction or simply handle all the elements on your behalf.

    Do you have any other questions about social listening? Ask us in the comments section below.

     

    Starting off the year with a few hotel digital marketing tips

    Posted on by Alex Wilks

    digital marketing for hotels

    Digital marketing for hotels is constantly evolving with the times. This ever-changing online landscape requires business owners and their marketing counterparts to constantly tweak their strategies in order to remain edgy and up-to-date within their niche. With an emergence in social media technologies it’s always important to have your eyes on new trends, but it’s even more essential to focus your energy on the marketing tools that will empower you to entice your target audience to click and share. Start by trying out these tips when it comes to developing digital marketing for hotels.

    Optimize your website

    It’s paramount to ensure that all of your content possesses strong SEO (search engine optimization) in order to engage with a far-reaching crowd — this will help your hotel appear organically in the search engines of potential customers. Start out by performing an online audit to ensure that you understand your current online marketing efforts. If you do not know how to do this, a professional digital marketing team can assist you by recommending designs and approaches that will increase your ROI (return on investment).  

    Ask yourself questions. Is your site easy to navigate? Does your copy have clear call-to-actions that assist potential guests through their booking journey? All these of pointers help you to fill your website with clear, concise and advantageous information that makes it not only invaluable to book on, but also a positive experience.

    Understand that hotel digital marketing is competitive

    Once you ensure that your website is up-to-speed in terms of design, development and content then you want to start setting achievable goals for yourself as a business owner. It’s meaningful to understand that you’re in a very competitive industry and although your website now performs great, will it compare to more recognizable hotel booking web pages?

    Know who your competitors are and visit their websites periodically in order to compare how they engage with guests. Use this as an opportunity to see where they may be failing to connect with them and try to find ideas on how you can outperform them in the future. Ask yourself, “how do our digital marketing efforts differ?” and try and adapt your strategy to its fullest potential.

    Use social media marketing

    The power of modern-day social media, especially when it comes to anything travel related, is a huge means for businesses to reach their target audiences. Hotels create a message, that message is shared on various social media channels, consumers receive the message, consumers relate to the message, consumers feel empowered to book and the customer lifecycle repeats itself. Just make sure that your social media interactions are delivered in a way that makes your customers feel valued in order to increase their awareness with your hotel brand.

    Other marketing methods

    Now that you understand the world of digital marketing for hotels, you can try these other tips as a means of promoting your business.

    • Embrace your specialization: What makes your business so special? Maybe it’s the location, the fact that it’s an older building or it is surrounded by breath-taking views?
    • Target your niche: Although you’re running a hotel, maybe there is a niche that you develop on to promote your digital marketing?
    • Reward customer loyalty: Perhaps once your guest has checked out, you can send them an email requesting a quick review of their stay. This gives them an opportunity to provide you with rewarding feedback and maybe, in turn, you can give them a special voucher to use during their next stay.

    As always, if you need help in the field of digital marketing for hotels, remember to reach out to an agency that will help you keep on top of the latest hotel trends and campaigns.

    How do you keep on top of your digital marketing? Tell us in the comments section below.

    How do you create marketable holiday themed content?

    Posted on by Alex Wilks

    content creation

    Happy holidays everyone! Before you become completely occupied with the anticipation of unwrapping your gifts and indulging in roast turkey and all the fixings, we want to help you get into the festive spirit… marketing style. Now, although the holiday season is almost over, a new year is upon us, and there will be plenty of other holidays for you to embellish your creative side in the months to come. So, let’s have some fun with your holiday-themed content creation. In fact, here are a few ways that you can stay relevant in your industry, engage with your audience and create timely, developed content for your business.

     Content creation that is easy to understand

    Whether you decide to post engaging memes or custom themed images, the text is equally as important as the image and should be clear and concise. It’s important to start off with developing a creative connection. For example, if you were posting something about the holiday season, then you would maybe discuss which of your products would make great stocking stuffers. However, it’s important to really drive home that connection. Since people are constantly scrolling through their news feeds and glancing at a little of everything, you want to make your content hard to ignore.

    Content creation that is relatable

    Once you make the connection between your brand and the holidays, then you want to make your content relatable to your target audience. It’s only human nature to automatically tune into messages that you feel a connection too. Creating content for customers who already value your product or service is a good start, but try and draw them in with something that is thought provoking and relatable.

    Content creation that mimics the spirit of that season

    Every holiday has a certain festive spirit to it. Whether it’s something that many families do or certain colours they decorate with, it’s important to mesh your content with the vibe of that holiday season. Christmas is cozy and a time for giving, Valentine’s Day is a time for love and Romance, while Halloween is all about making everything spooky. Consumers love any excuse to get excited about any upcoming holidays or festive events.

    Content creation that includes a call-to-action

    Never forget the notion that holiday-themed content is timely and needs to be effectively spread a few weeks before the celebration. To create a larger impact when you share holiday-themed content, we recommend including a call-to-action in your posts. Whether you start a poll asking about people’s favorite beers to drink on St. Patrick’s Day or you ask a question about which of your products would make the best Christmas gift in your blog, showing off your brand’s personality sports true creativity and allows your consumers to feel connected to your company.

    How have you built your content creation to embellish the holidays? Tell us in the comments section below.

    3 Reasons to Never Overlook the Power of Email Marketing During the Holiday Season

    Posted on by Alex Wilks

    email marketing

    Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the ability to allure them with impressive sales and convincing bylines. So, what are you waiting for? Hurry up and email your customers about your boxing day sale or the start of a 2019 promotion.

    If our little introductory paragraph wasn’t convincing enough to get you on-board, here are a few reasons that should have you head-over-heels for email marketing.

    Portable email inboxes

    With the development of smartphones and the forceful inclusion of data on most phone plans, people have their email inboxes where ever they go. This is a beautiful thing for e-commerce business owners who are trying to market new products and services or an upcoming sale. No one is ever truly offline.

    Combine marketing strategies

    While email marketing is effective on its own, combining your efforts with other digital marketing strategies, such as social media marketing or content marketing, can make your digital marketing strategy much more effective. If you don’t have the time to manage all of your campaigns, hiring a professional to do it for you can really help take the load of and allow you to dedicate your time to different areas of your business.

    Emails build relationships

    Email marketing is a very reliable way to reach potential shoppers during a time of year where everyone is scrambling to fulfill a shopping list. This is because people have opted to receive your newsletters to let them know about anything important that’s going on within your company. While posting to Facebook is a great tool as well, not every follower will actually see your all of your posted content. In comparison, emails are sent directly to the inbox of every person that is subscribed which is a much easier way to build trust within your customers and get the word out there about the fantastic products or services you have that gift receivers would love to get as a gift during the holidays.

    Do you know any other benefits of doing email marketing? Tell us in the comments section below.