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    Tag: social media marketing

    5 social media content writing tips

    Posted on by Alex Wilks

    Social media is an ever-changing aspect of digital marketing and as more people become more technologically savvy, it’s increasingly harder to generate engagement. However, by applying a variety of simple writing tips, you can better your social media content and make it more appealing to the customers you’re targeting. In this post, we will share five content writing tips to assist you with inspiring engagement!

    Spend some time researching

    While spontaneity is part of what makes social media content so fun, if you want your target audience to notice and engage with your social posts, you should spend a bit of time researching what they want to see and what your competition is doing. Although relevance is important, taking some added time to better understand what your audience wants and needs will help you to create a long-standing relationship with them. Start by making a list of challenges that might be prioritized by them and research how you can develop content that will provide them with the perfect solutions. You can also strive to connect with your audience on an emotional level by adding some human interest to your social posts. This means that you can share videos of your team interacting with the products, which helps the audience to envision how they would put your products to the test.  

    Speak their language but develop your voice

    Once you have completed the research phase, the next step is to learn what language your ideal clients use to communicate their needs or challenges. When writing social media content, your posts must resonate with the demographics of your target audience. For example, if your product(s) and/or services cater to retired seniors, it’s best to describe them in more detail and to avoid using slang terms in your writing. However, if your audience is younger, feel free to throw in some hip lingo to better resonate with them. Also, be sure you post on the right social media platform to speak to their needs.

    That said, the voice of your brand should also be consistent across all marketing activities and social interactions. While that voice should always be professional, it’s an opportunity to influence your company personality and a great way to better your engagements by building trust with prompt responses and customer service. 

    Don’t make your posts too long

    While an older demographic might appreciate the added explaining, people value their time, and if you take too long to get your message across, you risk losing their attention altogether.

    Here are some tips we have for developing short, punchy social media content:

    • Use simple language (slang for when the target audience is younger)
    • Use bullet points often to make your posts easy to scan through
    • Keep it short: two to three sentences is plenty

    Use images and include a call-to-action 

    Have you ever heard the saying, “a picture is worth a thousand words”? Images, graphics, and video content help to tell a story when words aren’t possible, and many customers prefer visuals over other forms of social media content. Many platforms even possess “live” video features, which are greatly beneficial for providing a more emotional, human connection to your audience. Whether you jump on live to update about product shipment or simply ask your audience how their day is going, it’s a great way to provide a high level of authenticity, which is often lacking in the high-quality marketing videos of big companies. 

    Moreover, at the end of your social media content posts, consider also prompting your audience with an action that you would like for them to take. For example, you could ask them to comment on their favourite summer activity or even use emojis below to describe their day. Keep in mind that engagement is engagement and it doesn’t always have to be about promoting your business. 

    Do you need help with your social media marketing strategy?

    Trek Marketing offers a social media content writing service where we handle all of the postings for you! Simply connect with one of our team members and let us know your vision for your brand to get started.

    Are there other ways in which you keep your social media content fresh? Drop a comment below to share with our readers.

    3 digital marketing services that help online businesses boost sales

    Posted on by Alex Wilks

    Regardless of whether you run a small, medium, or large-scale business, you will face competition in an ever-growing market. While your company may be unique in your eyes, there are others that cater to similar wants and needs, which means you’re forced to find ways to stand out. There are many digital marketing services that act as pillars to granting success for online businesses by building brand awareness, leads, sales, and boosts in revenue. Here are three digital marketing tools that you should leverage to boost website conversion within your sector. 

    Email marketing

    While some people might argue that email communication is outdated, rest assured that it’s very alive and well in the world of e-commerce. As the oldest form of electric communication, it remains the most effective way to reach customers, both past and prospective. However, the trick to successful email marketing is to build a list of contacts who are interested in engaging with your brand. 

    Since many entrepreneurs need time to focus on other needs within their businesses, agencies like Trek Marketing offer an email marketing service that is created and managed by a team member. This service includes: 

    • Email strategy and audit
    • Email campaign management
    • Email marketing automation
    • Email template production 
    • Subscriber management and maintenance
    • Creative design and copywriting
    • Deliverability optimization
    • Analysis and reporting of campaign performance

    If you think email marketing is right for you, click here to email a team member and get started. 

    Social media marketing

    With so many channels available to effectively market to your customers, investing in social media marketing is a no-brainer for business owners these days. Also known as SMS, social media marketing utilizes a variety of platforms to interact with customers, including popular options like Facebook, Instagram, Twitter, and LinkedIn. While communication is key to building your brand, SMS also helps to increase sales and drive website conversions and traffic. 

    While posting on social media is easy to do, it’s the strategic posts that successfully reach your growing audience. If you need help expanding your social reach between platforms or figuring out the preferences of your customers, allow Trek Marketing to extend its social media marketing service to you and your business. This package includes: 

    • Proactive customer engagement
    • Targeted follower/like growth
    • Improved search engine rankings 
    • Custom curated content
    • Regular posts and management

    If you think social media marketing is right for you, click here to email a team member and get started. 

    Content creation

    Not only does content allow you to tell web visitors about what your business does but it also allows you to gain a place among other popular search engine rankings. Content marketing can include posting an industry-related topic on your blog or simply updating product and service information to provide quality copy that helps web traffic roll in. 

    Since writing is a skill that requires a lot of time and effort, it’s often the first task that is outsourced to a digital marketing agency. Get the right content in front of your audience by relying on Trek Marketing to do it for you! This service includes: 

    • Taking professional product or service photos
    • Researching and writing blogs
    • Creating landing pages 
    • Updating product and service descriptions
    • Researching search engine keywords and incorporating them successfully into popular landing pages

    If you think content marketing is right for you, click here to email a team member and get started. 

    Which of the above three services would you prefer to outsource? Drop a comment below to share with other readers.

    How often should business owners be using their Instagram account?

    Posted on by Alex Wilks

    How often businesses post or share on Instagram is entirely dependent on what their company goals are. While a good rule of thumb is to schedule a post to publish at least once a day on average—with some added time needed to respond or like the comments—there are many other elements that should be considered when you’re in charge of managing this trendy social channel. For example: Is your business hoping to increase its following? Is having a high engagement rate the most important to your brand? How about meaningful content over sales-based content? The blog below offers businesses an opportunity to better understand Instagram’s influential platform by sharing in-depth insights that will better assist entrepreneurs that manage their social media. 

    What’s Instagram and why do businesses need it?

    Arguably the most popular form of social media, Instagram is a photo and video-sharing social networking platform that’s designed to only be used as a smartphone app. Founded in 2010 and recently acquired by Facebook Inc., the app allows its users to upload media, add filters and edits, and then organize them via hashtags and geographical tagging. 

    If you don’t already have an Instagram account for your business, continue reading to learn about the benefits below:

    • Instagram has a huge audience: With so many eyeballs on the platform each day, it’s important for businesses to strategize their online presence. 
    • Businesses of all sizes thrive on Instagram: While well-known brands have a thriving presence, small businesses can also reach their target audience by keeping an active presence and maintaining a practical posting schedule.
    • Businesses can make money directly from Instagram: Having evolved from on-platform e-commerce sales, Instagram allows users to shop and purchase directly from brands through Instagram. 
    • Businesses can relate to the consumer via the Instagram stories feature: Photos and videos are a fantastic opportunity to show potential customers that your products and services deserve a lasting impression. Be sure to include behind-the-scenes insights like employees’ packaging orders. 
    • Businesses can effectively engage with customers: The Instagram platform allows users to like, comment on, and share their favourite posts—it’s safe to say that the more interactions that are happening on your post, the more visible your company becomes. Be sure to engage with your growing audience by answering their comment and story questions. 

    If there’s anything that ties the above benefits together, it’s that more people are paying attention to Instagram than ever before, and you’re ignoring millions of potential customers by being a business that does not effectively manage social media on Instagram. We employ you to take the tips you learned here and use them to build your online presence or hire an agency that can help your business grow via Instagram—start with just one post a day and see where things go!

    Are you a huge fan of Instagram? If so, what’s your favourite feature? 

    5 ways to grow your website traffic through digital marketing

    Posted on by Alex Wilks

    Many online businesses struggle to come up with innovative ways to increase traffic to a website. Since it can be challenging to know which methods work well to achieve positive results and which are tired strategies, listed below are some organic and paid options that yield great results when it comes to increasing traffic to a website. 

    Perform keyword research

    Keyword research is a practice that search engine professionals use to find terms that are often entered by users into popular search engines when on the hunt for products, services, or general information. The words related to these queries can then be harnessed and used within web content to target consumers and crawl search engines organically. Aside from using keywords in copy, they can always be used in meta descriptions, the page title, the URL, and headers. 

    Those needing help with keyword strategy should consider hiring an SEO expert to offer valuable insights by performing audits and identifying issues where your website can improve. 

    Create content that’s memorable

    While the posting of regular content is a great habit to get into, you need to make sure that your copy is memorable to cut through the expansive options available already on the internet. Not only does this type of noise help to increase traffic, but it also assists in establishing a better bond with your audience. 

    Keep active on your social feeds

    The use of varied social media platforms is a great way to attract visitors. However, website traffic relies on elements such as:

    • The sharing of posted content via social media platforms
    • The interaction of business to followers through replies and/or reposting of content via tagging
    • The use of relevant hashtags
    • The promotion of new content via links

    Advertise digitally

    Whether you endorse a new product through paid search, social media, or display ads, pay-per-click advertising is an efficient way to increase traffic to your website. While some users may block ads, since you only pay when your ad is clicked on, you can easily stay within a budget and attract the right audience to click and buy. 

    Send out newsletters

    Email marketing is one of the most effective means of increasing web traffic…especially if your company is hosting a sale or launching a new product. Here are a few practices that work well for those sending regular emails: 

    • Be sure to include enticing information in the subject line and body of your emails
    • Insert links and buttons to allow shoppers to click easily
    • Mobile-friendliness is essential 
    • Add touches of personalization
    • Take the time to ensure that your email is visually appealing and well-designed
    • Test each email before it’s sent

    Which of the above methods do you plan to use to increase traffic to a website? Drop a comment below to let us know. 

    Marketing analytics and why they matter

    Posted on by Alex Wilks

    In every aspect of digital marketing, measurement can be a challenge. How does one know which campaigns and efforts are creating opportunities and generating the most sales? Aside from remembering to provide attribution to campaigns, you must also take the time to revisit those touchpoints and review the valuable data offer through marketing analytics tools. Not only do these tools take the guesswork out of allocating your marketing budget but they also enable you to be more proactive with your future strategies, and here’s how!

    What is marketing analytics?

    Marketing analytics is an umbrella term that’s used to describe the processes and technologies that measure a company’s activities through various sources of marketing mediums. 

    Marketing data includes some of the following:

    • Web analytics: This includes elements like website visits, traffic patterns, referral sources, and bounce rates.
    • Social media interactions: This includes elements like social engagements, follows, profile views, shares, and direct messaging (DMs).
    • E-commerce purchases and transactions: This includes online sales, leads, and signups. 
    • Paid ad campaign metrics: This includes ad views, clicks, click-through rates (CTR), cost per mille (CPM), cost per click (CPC), conversions, conversion rate, cost per lead (CPL), and overall performance. 
    • Customer data: This includes elements like feedback, behaviour, and purchase history. 

    Marketing analytics tools, software, and technologies are used to gather data and provide business owners and marketing professionals with content and visualizations that help them to better understand which tactics are working well and how to best optimize the budget. 

    What are the three types of marketing analytics models?

    Planning, managing, and optimizing marketing campaigns can be done using three models that assist in providing insight to better plan and allocate the budget. 

    • Descriptive: Descriptive models use historical data from previous campaigns to display what happened, which provides hindsight into which future actions might work better for the businesses’ marketing strategy. 
    • Predictive: Predictive models provide further insights than descriptive models, using past campaigns to predict customer behaviours. This approach is beneficial for providing more target marketing campaigns. 
    • Prescriptive: Prescriptive models use data from various touchpoints by weighing the impact of each interactive for the purpose of influencing more efficient customer behaviour. This model is highly targeted and will often focus on current trends. 

    Why do you need to care about marketing analytics?

    Whether you’re a digital marketing professional who’s working alongside clients or a business professional who’s looking to better understand their industry, marketing analytics works to surface insights and influence customer interactions. 

    Listed below are some of the many advantages of marketing analytics:

    • It provides tangible data around paid marketing initiatives
    • It informs how marketing campaigns over time and in real-time
    • It connects marketing campaigns to traffic and other metrics that impact customer behaviours
    • It influences future marketing and content strategies
    • It helps you to better spend advertising dollars on effective marketing channels
    • It provides valuable data on current and prospective customers

    What marketing analytics tools are trending right now?

    In a world where digital reach is vast, there are a variety of ways that marketers and business owners alike get the data that they need to plan, analyze, optimize and execute digital marketing campaigns—with access to so many free and budget-friendly marketing analytics tools!

    • Web analytics: Google Analytics, Adobe Analytics, and MixPanel
    • Campaign analytics: Semrush, Cyfe, and Klipfolio
    • Social analytics: Hootesuite and SproutSocial
    • Social listening: Brandwatcg and Falcon.io.
    • Customer journey analytics: Sprinklr, Thunderhead, and Pointillist 
    • Sales intelligence tools: HubSpot, Salesforce, and ActiveCampaign
    • Company financial data

    And so much more, since most marketers and businesses utilize an abundance of tools and platforms in conjunction with one another. 

    Do you need assistance in getting your marketing analytics in check? Trek Marketing believes that analytics hold the key to e-commerce success and we’re happy to teach you how to better understand them and/or utilize them ourselves to help your business thrive.

    What is your current e-commerce goal? Drop it below for advice on which marketing analytics tools can be used to help you achieve your vision(s).

    3 creative ideas that will help you to promote your next virtual event

    Posted on by Alex Wilks

    Effective event communication and promotion are all about creating a strategy that your audience understands and can be involved with. However, it can be challenging to come up with virtual event ideas that offer a unique way of branding and pushing your message out into the world. Aside from a basic call-to-action (CTAs), the three options listed below possess great power to maximize the impact of your promotions, and here’s how.  

    Build a landing page for your virtual event

    Whether the virtual event that you’re hosting is free or ticketed, it’s important to plan to ensure that it gets the attention it deserves. One of the best ways to collect a list of attendees is to create a high converting event landing page where you can place messaging, branded images, graphics, videos, and other necessary information about your virtual event. Not only should this page be clickable and searchable directly from your website, but you can send your customers an email and/or invite them through your social platforms. Reaching out to your target audience is when you use a mix of digital marketing strategies. Plus, landing pages allow you to collect names and emails, along with other information about customers that can be used for segmentation at a later time. 

    Share on community groups

    Word-of-mouth is still one of the most powerful tools for spreading the news about an event. Needless to say, when that event is taking place online, it’s best to use virtual community groups to leverage the right amount of interest. Alongside your branded social media platforms, there are other forums, such as Reddit and Discord, that you can use to promote your event. Excite your target audience by creating posts leading up to the event, and be sure to post images and clips from past event streams to generate added hype.  

    Collaborate with influencers

    You don’t need to be running out of virtual event ideas to utilize the power of social media influencers to promote your brand. Not only do influencers offer business owners the ability to tap into an expanded audience reach, but if chosen strategically, the partnership could offer the business a wide variety of new customers. Be sure to reach out to someone whose profile and experience align with your brand’s area of focus and ensure that your promotion is done on a platform where your potential customers can find you.

    Are you unsure of what to expect from your influencer? Start by introducing your needs and discussing how they can partner with you and what their rates are. Some influencers don’t expect to be paid but may request an exchange of services (ex. Free products to try). 

    Do you know any other virtual event ideas that you believe our followers should try? Drop a comment below to share your knowledge. 

    3 reasons content creation is important

    Posted on by Alex Wilks

    Whether you want to admit it or not, marketing has gone digital, which means that content creation services are more important now than they’ve ever been before. That said, finding ways to stand out in the heavily saturated webspace rests with finding innovative and creative means for consumers to engage with your content. So, if you need some reasons to feel inspired to start creating some captivating online content, continue reading to discover what helps to generate some buzz.

    Content creation helps to build trust with your audience 

    While in the real world, relationships are more of a two-way street, in the business world, it’s paramount that businesses work hard to build a foundation with their customers, even if these consumers aren’t the first to engage. That said, you shouldn’t create content for the sake of filling space, you should create something that provides value to the people who love and want to engage with your brand. This could include using your creating a blog that educates the audience on a certain topic, using one of your social platforms to offer a daily dose of industry entertainment, or simply sending out an email with a special coupon code to shop. The key to content creation is consistency by delivering amazing content ongoing to keep customers knowing about your services and coming back. The more time someone invests in your content, the more familiar they become with your brand. It’s that simple!

    Content creation helps to build brand recognition

    Lots of content means that your business is building a library of resources that will continue to define your brand. Whether these pieces of content are an article, image, or social post, every time someone clicks on it, their engagement instills name recognition, so perhaps in the future when they require your product or service, you’ll be at the forefront of minds. To do this, create and utilize powerful and creative images and messages that best represent your brand’s aesthetic. This is especially important for social media and email marketing. 

    If brand awareness is something on your agenda that you need help with, Trek Marketing offers a variety of content creation services that will help you to succeed by resonating with your target audience. 

    Content creation helps your SEO 

    Anyone that runs an e-commerce business knows that SEO is an essential part of your digital marketing strategy. So, why not formulate your content creation to also increase the chances of potential customers finding you with SEO? This can easily be done in the blog section of your website. Simply ensure that you’re using keywords that are relevant to your brand so that your new article will appear organically in various web results. While SEO can take some time to really kick it, it’s a valuable tool that can boost your website at random times when the right keywords start trending. 

    How developed is your content strategy? If you have any questions about our content creation services and/or process, please drop them in the comments section below.

    How to use digital marketing to get leads for your real estate business

    Posted on by Alex Wilks

    Not so long ago, online real estate marketing was a nice-to-have asset for real estate professionals. However, times have changed and businesses that don’t invest in their digital portfolios risk falling behind their competitors. As technology continues to govern our lives, our reliance on it will only continue to grow. Thus, the best way to ensure that your leads continue to grow alongside your company is to work with a digital marketing agency that understands how important clicks can be. 

    Take advantage of geo-fencing 

    What’s geo-fencing you ask? It’s a virtual perimeter for a real-world geographic area. This location-based technology allows business owners, in this case, real estate agents and/or companies, to hone in on a target audience based on location. Since a huge majority of prospective home sellers and buyers use their mobile phones to search for real estate, “geo-fencing” is an effective way to deliver relevant messages to the right people. How your campaign works are by precisely targeting a radius around a specific location, which makes it easy for smartphone audiences to find you based on that defined region. The region could be a small neighbourhood or an entire city, and you can also specify types of real estate such as apartments, single-family homes, and office spaces. 

    Build out your SEO strategy 

    While this digital marketing service is best used in a wide variety of industries, real estate marketing greatly benefits from an effective search engine optimization (SEO) strategy. That said, because location is such a key factor in selling something like real estate, local SEO is important when formulating your business goals. For example, it’s essential to rank for local search terms like “best real estate agent” and “homes for sale near me” as these are common phrases that clients type in search consoles to find their ideal agent and/or open houses. 

    Here are some other ways to utilize SEO in your real estate marketing:  

    • Create and optimize a Google Business Profile
    • Regularly write and publish content through that profile
    • Build backlinks from professional and general directories
    • Gain reviews on Google, Facebook, and Yelp

    Social media harnesses huge power 

    When it comes to online selling, social media platforms are a goldmine, especially for those looking to generate real estate leads. This is because many active homebuyers are from the generational group who regularly use social media. So, by leveraging the power of popular channels, your real estate marketing can easily reach the audience that currently dominates the market. 

    Below are some ways we suggest;

    • Research relevant hashtags and use them to optimize your social content
    • Use your accounts to educate buyers
    • Chat with your followers and answer their comments
    • Promote amenities and neighbourhoods, not just the house
    • Share your real estate success stories
    • Consider utilizing video as part of your social strategy

    Real estate marketing is rapidly growing, how are you going to remain relevant in a heavily saturated industry? Drop a comment below to let us know.

    Cyber security concerns in the world of digital marketing

    Posted on by Alex Wilks

    The significance of cyber security is seemingly more notable in this ever-growing digital world we live in. Yet despite the surge in online shopping, many businesses and shoppers are unprepared to deal with vulnerabilities. As the world of e-commerce and digital marketing expand hand-in-hand, the opportunity for attacks becomes more prominent. Listed below are three prevalent concerns where businesses could greatly benefit from professional cyber security services. 

    #1: Malware and remote access to customer relationship management (CRM)

    Cyberattackers target CRM software to access personal and financial information about employees, customers, and vendors. Not only does this cause irreparable damage to a brand’s image, but it also exposes weakness in the system. A CRM is where businesses store the majority of their private data, which is why it’s essential to stay ahead of hackers by testing for security weaknesses before they’re exposed. This will help to build meaningful customer relationships and grow your company revenue. 

    While building a secure website should begin in the development stage, stricter security measures may be needed later as well. However, are there any things you can do to maintain cyber security in-house? Be sure that any software you download comes from trusted sources and partners and always log out of CRM when you’re not actively using it. 

    #2: Phishing and email marketing

    Email-based attacks have increased in frequency since the rise of this digital marketing service, but even more so since the beginning of the COVID-19 pandemic, where businesses saw an increase in new, organic, online traffic. 

    For those who’re unfamiliar with the terminology, phishing is a word that’s used when hackers pose as real businesses and send malicious emails to people to trick them into revealing financial information, system credentials, or other sensitive data. In this regard, business owners must remain aware of email phishing tactics while email users avoid strange requests for information. 

    #3: Fraud and social media marketing

    Social media is one of the many elements that make up the bread and butter of the digital marketing industry. As such there are cyber security concerns around attacks where hackers are impersonating businesses or deploying ransomware—a type of malware that threatens to publish the victim’s personal data and block access to it unless a ransom is paid. 

    Businesses should aim to enhance their cyber security by opting for services that bolster incident response plans. This could include stronger, diverse passwords that differ from other programs and applications and the use of 2-factor authentication (2FA). 

    Have you been a victim of cybercrime? Drop a comment below to share your experience.