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    Tag: social media marketing

    PPC vs. SEO: Which provides more value?

    Posted on by Alex Wilks

    While all digital marketing services have their purpose, there may be a route to take that’s more suited for your business. When it comes to PPC and SEO, more digital marketing services are strategic and possess the power to generate traffic and conversions. That said, before you decide whether one or both is more suited to your needs, you have to understand what they do and their pros and cons. 

    What’s Pay-Per-Click Advertising (PPC)?

    Known most often as PPC, this digital marketing service uses targeted advertising to buy visits to your website. Business owners pay a fee every time someone clicks one of their ads—the cost varies depending on where the ad is placed (Google, Facebook, etc.) and your budgeted monthly ad spend—which is leveraged by search engine traffic or by bidding for keywords related to the products or services you’re selling. 

    What are some advantages of PPC?

    • This digital marketing service is known to produce quick results. Once your campaign is launched, you should see an uptick in traffic, clicks, and conversions. 
    • PPC is easily controlled. Business owners set a budget with a goal of how many leads they hope to get in return. 
    • You don’t need to worry about search engine algorithms when you use PPC because you aren’t trying to obtain an organic position. You bid for your spot!
    • PPC allows you to easily target potential customers based on keyword searches, their geography, and even the time of day. This cannot be done with organic traffic.
    • These types of campaigns allow visuals in addition to text. This can help a user to be more inclined to click on the advertisement, which increases the average click-through rate. 

    What are some disadvantages of PPC? 

    • It usually costs more than SEO to get good results, as some keywords have higher price points than others. 
    • The research required to know which keywords to target is time-consuming, on top of managed ad spend and measuring returns.
    • PPC only remains effective while you’re paying for it. Unlike SEO which continues to draw in traffic as a long-lasting method, the minute you stop your PPC campaigns to divert the budget elsewhere, potential customers won’t be able to find your site the same way. 
    • Click fraud is a problem that occurs when companies use manual clicks or damaging software to simulate human clicks from various IP addresses. This will rapidly increase your cost. 

    The best way to maximize and manage your PPC campaigns is to hire a specialist whose primary responsibility is to research and implement money-generating ads.

    What’s Search Engine Optimization (SEO)?

    As one of the most common digital marketing services, SEO is all about optimizing your web pages to get them to rank higher in search engine results. This enables search spiders to understand your web pages and rank them above your competitors. Keep in mind that search engines like Google are consistently changing their algorithm to provide more helpful content to their visitors, which can affect your rankings if you aren’t on top of these new requirements. While cultivating inbound links from other sites dictates your “link authority” elements like blogging, social media marketing, and videos are other ways to effectively use your quality links. 

    What are some advantages of SEO?

    • This digital marketing service is cost-effective and is incredibly budget-friendly to set up and manage. 
    • Organic SEO is completed with long-lasting intention, meaning that when it’s properly optimized with good link authority, your site can continue to rank even if you step away from it for a few weeks.
    • SEO helps to build credibility and trust.

    What are some disadvantages of SEO?

    • When compared with PPC, SEO is a much slower process, as it can take months to start seeing results.
    • SEO is ongoing. Your site will never be 100% optimized so it will require continued work to reap the rewards of higher rankings.
    • SEO is very time-consuming.

    The best way to maximize and manage your SEO campaigns is to hire a specialist whose primary responsibility is to research trending keywords, write authoritative copy, and gain valuable backlinks.

    There is no one-size-fits-all approach to digital marketing, which is why the answer to the which provides more value depends on you. If you have the budget, a PPC campaign will offer you the fastest results. However, if a longer timeline is something you had in mind, SEO efforts achieve some of the best results and return over time. Either way, Trek Marketing can help get your digital campaigns launched! 

    Which of the two digital marketing services has proven better for your business? Let us know in the comments section below. 

    4 ways to measure digital marketing success

    Posted on by Alex Wilks

    Your website is part of the consumer journey, which means there’s a strong need to measure its efficiency. Digital marketing success relies heavily on a brand’s ability to sell online and maximize return-on-investment (ROI). While clicks do possess some power to provide companies with insight into how their efforts are being recognized in digital advertising, there are many more in-depth metrics that point to digital marketing effectiveness. 

    By the overall site traffic 

    While you can measure site traffic in a few ways, Google Analytics is a great free tool that helps business owners to monitor their site’s performance to know which digital marketing efforts are working best for their campaigns. Not only does examining overall traffic to a website give you an idea of how many visitors are stopping by, but Google Analytics also allows you to filter by day, time of day, click-through rates, conversions, session time, the source of the traffic, and even offers you insight into if the users are new or returning. This enables business owners to view a more complete picture of their web traffic allowing them to tweak website goals and the purchase cycle of the consumer. Understanding your campaigns better can also allow conversions, traffic, and sales to grow as you continue to target returning customers and better target the first-time consumer.

    By mobile traffic

    Much of your website’s digital traffic is likely coming from mobile devices. Because of this modern-day trend, it’s essential that you know the percentage of users accessing your site via mobile and whether or not it demands more attention. Mobile traffic metrics teach business owners how many users are accessing their sites via mobile and can even break down by demographics such as age, location, and gender. You must examine how long each user is active on the site and compare it with your non-mobile traffic to determine where users are most engaged and work towards enhancing those experiences. 

    By traffic sources

    All of your outgoing campaigns should be tagged to allow for easy examination by traffic sources to your site. This means that whether you’re sending an email, leaving a blog live on your website, or posting through your social channels, everything will be trackable back to its source. Things like keywords, what websites users are coming from, and search traffic percentage are all sources that can be highlighted by your marketing efforts, allowing you to know where to allocate future funds for digital marketing strategies.

    By time spent per visit

    With easy access to viewing the average time that each user spends on a site, businesses can learn more about their content’s engagement. The longer users spend on pages they’re viewing, the more likely they’re to enjoy the content and the experience offered on your website. Ultimately, taking the time to measure this metric will allow you to understand how your campaigns are performing and provide you with a deeper insight into how your digital marketing strategies are co-existing overall. 

    Are your digital marketing strategies measured by any of the above metrics? Do you know of some other resources that business owners can use? Please drop a comment below and tell us your thoughts.

    How to make your social campaigns more festive for St. Patrick’s Day

    Posted on by Alex Wilks

    While St. Patrick’s Day was first celebrated as a means of commemorating Christianity in Ireland, it has since evolved into a celebration of culture and heritage everywhere. Whether you enjoy grabbing a pint of Guinness, eating up some bangers and mash, or simply indulging in the traditional sound of Celtic music, the holiday is a great way to engage and entertain your audience with vibrant marketing ideas. Here are a few that we recommend if your social campaigns are lacking festive assets. 

    Run a promotion where customers can save some “green”  

    If you’ve been looking for a great way to segway into a sale, St. Patrick’s Day could be your business’s perfect opportunity. Not only is this festive occasion super lucky, but since it’s one where gifts aren’t needed, it’s a time where shoppers can reward themselves instead. One of the easiest ways to advertise an upcoming promotion is via social media. Whether you want to create and share a St. Patrick’s Day graphic or advertise a product that also happens to be green, there are many ways that your business can keep your audience engaged (and entertained!). 

    If you aren’t confident in your ability to shamrock-and-roll a brilliant St. Patrick’s Day campaign, Trek Marketing can assist you will your social media marketing management for this holiday and any upcoming events. 

    Host a St. Patrick’s Day giveaway or contest 

    Everyone loves a good freebie! As a business owner, contests are a great way to engage with your audience and gain train that will increase your following. While advertising your giveaway on your website is bound to create hype, we also recommend sending out an email and posting about it on your social channels for quicker and easier exposure.

    Your social media marketing management team will encourage you to include some rules that are directly beneficial for your business such as: must be following all social media accounts, must like and save social media posts, must comment and tag friends on social media posts to gain entries, and for additional entries, please share the post on stories. This creates the ultimate traction among all applicants and gives their friends an option to follow you as well. Be sure to also include contest dates and let followers know that unfollowing the account(s) will exclude them from future giveaways. 

    Post behind-the-scenes photos and videos

    Whether you take a few snaps of your team packaging post-promo orders or a couple of clips of your warehouse, these types of behind-the-scenes content give customers a better understanding of how you coordinate your business, helping to build strong relationships with customers and leads. This is especially important whenever there are holidays and you can show off your festive workspace! 

    Harness the power of “reactions” on Facebook

    There was a time when users could only select “like” on Facebook content, however, now there are six additional ways that they can respond: “love”, “angry”, “haha”, “wow”, “sad”, and more recently, “care”. These reaction buttons harness a lot of value for businesses as they allow brands to gauge the interest or feelings about how their followers are reacting to a particular topic. If you’re finding lots of “angry” or “haha” reactions to relevant, important content, perhaps it’s time to consider social media marketing management in your strategy budget. 

    Which of the following suggestions did you find most useful for the upcoming holidays? Drop a comment below and let us know.

    Will you be trying these 3 digital marketing consumer trends?

    Posted on by Alex Wilks

    Every year we experience revolutionary digital marketing trends that help to lay a foundation for the future of online advertising. That said, after two groundbreaking years for online shopping, 2022 is only expected to continue the rise with social shopping adding to the momentum. With these new and exciting developments to the digital world, it has become more important than ever to ensure that your business is communicating with its audience. Listed below are three of the key digital marketing consumer trends to be mindful of in 2022. 

    Work on creating some short, punchy videos

    Whether you’re more familiar with YouTube, TikTok, Instagram, or Snapchat, it’s clear that the landscape of social media has shifted in favour of short and punchy video posts. Since it would be challenging to ensure that your business is relevant across all of the above platforms, we recommend selecting one or two to focus on. Short videos zero in on our fast-paced way of life, which is a direct reflection of the way we consume content. Digital content needs to possess a simple message while also presenting content that’s engaging by asking consumers to participate; examples include the start of a viral dance move, a challenge, or a survey, but at the very least, encourages them to leave a comment. The best thing about these types of social videos is that all business owners have access to creating content like this with the help of their smartphones. Start by filming a few candid videos of your business, some behind-the-scenes, DIY, and other unpolished videos by using the apps to crop, create, and add audio to make it more appealing to your target audience. 

    Ensure that your content is telling a story

    This recurring digital marketing trend is key for a brand looking to market new and existing products. E-commerce selling in the modern landscape requires business owners to dig deep, believe in their products and/or services, and continuously show why what they offer is between than the competition. Part of your delivery should involve some form of storytelling, whether it be debunking myths about your industry, explaining how the product solves consumer problems, or showcasing testimonials through your social stories. While these efforts might not result in direct sales, they’re a great way for brands to put consumer needs at the front and center! 

    Exhibit privacy, transparency, and trust-building 

    Digital marketing trends are at an all-time high, which means that online advertising is also in overload. This means that more consumers than ever are concerned with the interaction that can happen with suspicious content. This is why it’s important to prepare your business for tighter privacy restrictions that may alter the way that they can track users’ behaviour. On that note, Google announced its curtailing of third-party cookies by 2023, which means that many marketers are going to be forced to reevaluate their strategies. While this is not the end of data-driven content, it could be the end of targeted advertising, with a new era springing forth in the trust and transparency between company and consumer. 

    Be sure that as a business you’re communicating with customers about the data that you collect and what it’s used for. This makes it easy for consumers to opt-out if they want which formulates a great foundation for a customer relationship. 

    Which of the above digital marketing trends would suit your business best? Drop a comment below to share.

    3 steps to building successful digital marketing campaigns

    Posted on by Alex Wilks

    A successful digital marketing campaign involves the execution of a marketing strategy across a variety of digital channels where a brand’s consumers engage. Dynamic and conversion-focused, digital marketing campaigns are time-consuming and involve efforts where data is exchanged through social media, email marketing, and the process of search engine optimization (SEO). If you’re unfamiliar with launching and managing a digital marketing campaign, stick to the following steps below to ensure that your approach is efficient!  

    Start by defining your goals 

    Every great venture begins with goals in mind, however, eagerness to see results might lead some businesses to launch digital marketing campaigns without planning. Since success can be measured by sales, traffic, and improved conversion rates, depending on the specifics of your business, you must consider what you’re hoping to achieve at that moment and long term. 

    Here are some examples of goals for digital marketing campaigns: 

    • Brand awareness: While there are several ways that one can measure brand awareness, word-of-mouth, following, and knowledge of said brand are a great start. Engagement and searches are two ways to message brand awareness as both of these actions signify consumers are on the hunt for your products and/or services. 
    • Social media following: A branch of brand awareness, when a business has a strong social media following, it shows that consumers are interested in your business. While it’s worth tracking followers, we recommend measuring the rate of increase, rather than the raw number. This is because many people unfollow pages as they lose interest, which could be related to the content you’re sharing.  
    • SEO: Search engine optimization (SEO) is a complex business process that relies on many factors to influence where your website appears when consumers are entering queries on search engines. One of these is the number of backlinks your website receives from other reputable sites.

    Know your target market

    While anyone and everyone have an opportunity to purchase from your e-commerce business, shoppers that have a use for or interest in your products and/or services are more likely to complete a transaction. This is why you need to use your resources wisely to ensure these types of customers can find your website. No matter your budget, crafting your marketing materials to appeal to the demographics of your business is an efficient way to build your online presence, versus simply throwing everything at the wall to see what sticks. Begin by establishing who’s currently buying your products and how they reach your marketing and eventually branch out via digital marketing campaigns to the customers you hope to reach. 

    Define your persona

    An extension of the step above, a persona is the detailed description of your ideal customer. This includes knowing their age, possible occupations, wealth and class status, family situation, and other variables that will determine how likely they are to spend money. 

    While your target demographic is broad, your persona is more defined and detailed and often includes more information about their hobbies, interests, and/or personal lives. You might be thinking why is this information important for you to know? Well, it helps you to grow your business safely utilizing the current market but to expand your demographic by knowing more in-depth about the people that you want to be shopping with you. 

    Is there any other dynamic or traditional methods that you’ve used or plan to use to build up your digital marketing campaigns? 

    How to promote your services online as a home contractor

    Posted on by Alex Wilks

    With the housing market booming these past few years the need for home improvement projects has skyrocketed, as has digital marketing for small businesses. With homeowners undertaking complete or partial renovations in place of having a holiday, home maintenance services such as HVAC, roofing, electrical, plumbing, and/or landscaping, need to be taking a more aggressive marketing approach to their promotion. After all, these projects need a professional home contractor and the best place for homeowners to search for reputable companies is online. 

    Update your website

    When promoting home contracting services, your website should be where you start first. After all, why rely on word-of-mouth representation when you’re living at the peak of a digital era? While there are potential customers that enjoy visiting a physical brick-and-mortar store to get the feel of a company and ask their face-to-face questions, most prefer websites as a hub for their first glance at a service. So, if you’re a home contractor who’s offering up your tradesmen services, consider creating a website or simply updating the one you have. We recommend going beyond an online portfolio to ensure that your site is equipped with the tools that allow you to promote your specialized skills. Added pages containing your mission statement, a bit about your team and how the company started, and an up-to-date blog with topics surrounding your industry are great ways to add content to your website and instill trust with consumers. Don’t forget to have a reviews page as well highlighted prominently on your website!

    In terms of digital marketing for small businesses, there’s a lot an agency can do for your website. A professional content writer and/or search engine optimization (SEO) expert can work together to ensure your website’s copy is engaging, click-worthy, and gaining traction and traffic with a variety of other services like email marketing and pay-per-click (PPC) advertising, which link back to your website. 

    Boost your online presence and traffic

    Although simply having a website is better than nothing, as a home contractor that is competing in a heavily saturated market, you need ways for your potential clients to pick you out of the vast competition. To stand out in your industry, digital marketing services like SEO and PPC campaign must come into play. While an SEO campaign optimizes your website by producing relevant content and important links, a PPC campaign allows you to display ads on search engines. Together these types of campaigns allow you to rank, and with every successful click comes an opportunity to get noticed and gain business. Ultimately, if coordinated professional, both digital marketing strategies will help to increase your online visibility and website traffic.  

    Employ email marketing and social media marketing

    Ask an e-commerce business and they will tell you that both email marketing and social media marketing have proven to be effective and beneficial to their businesses. That said, as a home contractor, you likely already have lists of past and current clients. As such, you can use them to create a list that can then be selected wherever you want to offer promotions, describe new services offered, or simply wish them a healthy and happy New Year! On the other hand, an up-to-date social media platform also has its perks. We recommend managing a Facebook, Instagram, and LinkedIn account and utilizing them for business all while showcasing the more edgy side of your company. Post ongoing or finished projects, highlight members of your team, and network with potential clients all with your smartphone in hand. 

    The key to promoting your tradesman services is through digital marketing for small businesses. Consider the marketing strategies recommended above or contact a member of our sales team to look at other means for boosting your profits.

    What type of home contracting business do you own and/or operate? Let’s compare in the comments section below. 

    Important digital marketing tips for promoting Boxing Day sales

    Posted on by Alex Wilks

    Since Boxing Day is just a few nights of sleep away, we recommend bookmarking this blog and reviewing it next summer so that you can sort through its contents, pull some ideas, and prepare your holiday digital marketing strategy a few months in advance. After all, the holiday season really starts at the beginning of November, which means that you need to find ways to attract shoppers early for Black Friday, Cyber Monday, Christmas, Boxing Day, and beyond. 

    Competition is high during the holiday season, making it challenging to promote your brand to stand out from the rest. However, with a well-developed digital marketing strategy, you’ll be well on your way to boosting traffic, conversions, and revenue using the following various channels and techniques. 

    Launch some shopping ads

    If your e-commerce business sells physical products it’s important to launch a shopping campaign as part of your digital strategy. Shopping ad campaigns help give customers a presentation of your products along with prices and offered discounts. These types of ads are also visible on search engine result pages, making it easier to attract targeted traffic to your website. That said, we recommend that you start your ad campaigns at least a few weeks before the holiday you’re targeting (for example, December 1 would be a good deadline to set if you want to launch a Boxing Day ad campaign). 

    Create engaging copy

    While there are a variety of ways to bring traffic to your website during the holiday season, festive copywriting is a great way to stand out when competition is high. Whether you choose to put new content right on your homepage, under the description of your products and/or services, or through your social accounts, it’s important to write copy that ties in with the holiday season, and if you can, include sales and discount information as well. 

    If you want to go the extra mile you can also take the time to design a landing page to match. Not only will this boost Boxing Day sales, but it will offer page users a place to click that leads them directly to the holiday hype. Plus, there are many ways to make the landing page appealing by opting to have promotional rewards and offers, a beautifully designed banner, and even a countdown clock to show urgency and prompt visitors to take advantage of a time-sensitive discount. 

    Set up remarketing campaigns

    It can be challenging to boost your sales during the holiday season when many other businesses are doing are attempting to do the same. That’s why you need to recapture the people who have shown interest in your products or services before. Remarketing campaigns allow you to easily advertise interested consumers while also retargeting existing customers who are likely to convert. Emails are also an effective channel to do this. Simply make a list segmentation filled with customers who have recently purchased and let them know about your Boxing Day offers! 

    *Before you run or schedule a campaign to promote holiday offers, be aware of the right time to achieve the best results from your target audience. If you need help using Google Analytics or social media insights and/or other tracking tools to promote your digital marketing strategy, Trek Marketing is here to help with your holiday planning!

    Are there any other ways that you prepare for the approaching holidays? Please drop them below to share with our readers. 

    How to create a holiday content strategy

    Posted on by Alex Wilks

    While it’s far too late to orchestrate a 2021 holiday season digital content strategy, there are many annual upcoming holidays where an equal amount of planning is required. That said, for this blog, we’re going to focus on the festivities to come. Between holiday baking and wrapping gifts, you should also be putting spirited cheer into your business’s content, jam-packing it full of consumer goodies that grab some of that holiday traffic. While having a digital content strategy months in advance ensures the best outcome, there are many ways that you can implement great content weeks or even days before the season begins. 

    Anticipate the season’s trends 

    The thing about holidays is that they return year after year, which means that data from previous seasons can help e-commerce business owners predict popular trends. For example, simple, accessible resources such as Google searches can tell you a lot about mobile shopping trends. With the buzz of popular holidays like Black Friday, Cyber Monday, Christmas, and Boxing Day, mobile traffic is likely to increase due to people trying to avoid the crowds. This means that your digital content strategy should be catering towards making shopping convenient. This could include sending out an email or social media message advertising a pre-holiday sale or an add-to-cart discount that encourages consumers to buy more to receive a larger deal. 

    That said, how else can analyzing past trends help you with your digital content strategy?

    • Allows you to prepare pages, blogs, or other types of content that’s optimized for mobile searches
    • Email marketing and social media marketing can take a bit of time to prepare which is why it’s important to launch your discounts with ample time to take advantage of them.
    • Cater to users that are searching for holiday gifts and be sure you advertise them taking into account shipping waits. 

    Ask your audience

    In some cases, there might not be enough data on your industry to plan a successful digital content strategy. If this is the case for you, we recommend asking your audience what they want. 

    Marketing research requires time and resources, which is why many small businesses opt to spend their time targeting what their audience wants based on what their audience has asked for. 

    The best way to grab hold of their answers is through surveys that ask indirect questions like:

    • What’s your #1 concern going into this holiday season?
    • How are you planning for the holidays this year?
    • What are you most looking forward to during this holiday season?
    • How could our brand make your holidays run smoother?
    • What’s your best holiday memory?

    The goal of these questions is to get a feel for your audience’s goals, concerns, interests, and struggles and find innovative ways for your product or service to solve them. 

    Audit existing content

    If you don’t have the resources to create new content, you can audit existing content by updating it. This is only possible if you’re a more established business that has published holiday-related content before and you simply want to update it so that it applies to a new shopping season. For example, if you wrote a blog that was entitled, “2020 gift guide” it would be easy enough to change it to “2021 gift guide” and simply add some new products and then hit publish. 

    We do recommend that new business owners write fresh content on their own or hire a professional copywriter to handle the challenge of creating engaging content with traffic potential.

    What other methods do you use when preparing your digital content strategy? Please drop feedback in the comments section below. 

    3 ways holiday shopping has changed since the beginning of the pandemic

    Posted on by Alex Wilks

    Now that we have been living amid a pandemic for almost two years, there is less uncertainty around what might happen. Most people are understanding that measures taken are to keep them safe and are on board with following these recommendations and presumptive measures to avoid the need for business closures. We’ve also adapted to the world of working-from-home, virtual appointments, and opting to get back to activities through a pre-booking system. Needless to say, one thing that hasn’t slowed down is holiday online shopping! 

    Shoppers are spending more

    At the beginning of the pandemic, many businesses were forced to close which means employers laid off working staff to front the costs until they could reopen. Now that we know more about how this virus is transmitted, we know that masks and social distancing do wonders for keeping people well, which has allowed brick-and-mortar businesses to reopen alongside in-person meetings, conferences, and events. That said, customers who enjoy online shopping have continued to do so, and those who learned how to make purchases online to avoid contact in stores, have also continued to rely on e-commerce businesses as a method of convenience. 

    In 2021, both e-commerce and brick-and-mortar stores are booming once again, and with a regular paycheck, and appreciation for hugs and gathering, shoppers are spending more, especially on their holiday online shopping. Whether they’re making up for lost times or simply eager about seasonal festivities, consumer spending is on the rise and it doesn’t appear to be slowing down anytime soon. 

    Shoppers are carrying out purchases with time to spare

    While e-commerce businesses and their digital marketing teams begin prepping for the holiday season before the end of summer, shoppers too, are prepping their lists early. If COVID has taught us anything, it’s to expect shipping delays and stocking issues. These supply-chain shortages have prompted earlier holiday online shopping, giving gift-givers a greater opportunity to find the items they want to wrap up this season. While last-minute shopping habits die hard for some (partially due to the flexibility of shopping in-store for more generic items), many people relish finishing their shopping early, and we expect this trend to continue. 

    Shoppers are willing to hunt around

    Before the pandemic, if their favorite chain store or small business was out of the desired item, many consumers would opt for an emailed reminder when the item became in stock. However, with some businesses unable to restock inventory must-haves for weeks, shoppers question their loyalty and are willing to look elsewhere to fulfill their checklists. 

    We’re sincerely hoping that this issue becomes gets buried for 2022! Although, we recommend that you use your email and social media platforms to keep customers updated if you’re experiencing a shipping or supply issue. Honest transparency is a great way to maintain customer loyalty. Also, be sure you pass on the savings by setting up a promotion code schedule to offer a meaningful way for shoppers to return to your online store. 

    Have you noticed any ongoing changes in your industry since the start of the pandemic? Please drop them in the comments section below to spark a conversation.   

    3 creative ideas for your holiday marketing campaigns

    Posted on by Alex Wilks

    Halloween is long over, Thanksgiving, Black Friday, Cyber Monday are upon us, and the holiday season is coming up quickly! Now is the perfect time to revamp your holiday marketing campaigns to get customers excited about your brand and give them a reason to shop. It goes without saying that incorporating some holiday spirit into your digital marketing campaigns acts as the best method to grab their attention, but since every other business will be doing the same, listed below are three creative ideas that can help to separate you from the rest. 

    Send out festive emails

    Whether you’re planning to offer a holiday discount code that can be used during a sale’s event or you’ve simply restocked some top-selling products and want your customers to know, to achieve optimal engagement with your email-based holiday marketing campaigns, be sure to put some added time into making them festive. This could include simple elements like a red, green, and white colour scheme and cheery, jovial imagery like presents, garlands, holidays lights, and snowman. This will ensure that you’re mindful of your audience and the fact that they may celebrate different holidays. However, if your demographics align, feel free to throw in a Christmas or Santa to appeal to the masses! 

    Since the holiday season is the perfect time of year to let your customers know that they’re valued, we recommend offering some sort of incentive to be considered as an online vendor for their shopping lists. 

    Launch a holiday-themed ad

    Google Ads is a great place to launch holiday-themed advertisements and promotions. That said, e-commerce businesses need to remember to research and utilize relevant keywords, such as “holiday”, “Christmas”, or “seasonal sale”. While the Google Ads platform is a great start, don’t shy away from promoting your products and services on social media sites like Facebook or Instagram if these platforms are places where your target audience can be reached and your holiday marketing campaigns thrive. 

    While there aren’t many weeks left before the holiday season, you can spend time now optimizing your website for technical SEO to achieve higher search engine rankings in the future. SEO is a great way to increase organic presence and creating high-quality content is still one of the best ways to get noticed online. 

    Advertise a contest or giveaway

    During the holiday season, it’s certainly a struggle to gain attention from your audience, especially with so many competitors looking to do the same. However, by promoting contests or giveaways that encourage people to participate, many brands can expand their reach, which grows their following! The trick to hosting a contest is to do so on social media. Ask users to follow your account, tag friends for more entries, share on their stories for added entries, and remain following to take part in future contests. While you will need to giveaway a prize with a certain value, access to new, interested consumers is far more rewarding. 

    What other ways do you prepare for the holiday season? Drop a comment below to share with our readers.