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    Our guide to copywriting for conversions

    Digital marketing is a multifaceted business and for those looking for a viable and profitable method to grow your brand, we recommend professional e-commerce copywriting. Since PPC campaigns, email marketing, social media management, and SEO optimization are all content writing methods that help you to achieve a better SERP (Search Engine Results Page) ranking, your crafted messaging needs to be compelling enough to encourage the click-throughs. 

    What types of digital marketing rely on good copywriting?

    E-commerce copywriting is one of the most important elements of digital marketing because it envelops all of the text-based content created for a website, as well as the advertising methods to spotlight it. Outside of the obvious elements, there are landing pages, banner ads, directed email campaigns, social media marketing posts, product descriptions, “about us” and “our story” pages, among others. So, since the most successful digital marketing heavily relies on strong, conversational content that speaks directly to your audience, it’s important to hire a writer that invites consumers to engage with your brand. 

    What’s conversion copywriting?

    Now that you understand how many digital marketing umbrellas include copywriting, you’re able to dig deeper to determine how conversion-based writing will encourage shoppers to carry out purchases. 

    It can be difficult to craft concise and purposeful writing, which is one of the many reasons that e-commerce business owners look to the professionalism and expertise of digital marketing agencies. Marketing professionals are better equipped to make highly educated guesses about the type of target audience they’re writing for, and based on their prior experience combined with knowledge of the field, they’re able to craft copy that can also reflect brand identity!

    How is it done, you ask? Well, if a large campaign is in the development stages, the ad budget is split between two separate e-commerce copywriting approaches. This allows professional agencies to A/B test, which runs each variation on different sections of the website’s landing page. Eventually, this will weed out which type of copy performs better and is then more appropriately optimized to increase conversions. This is the only way to truly hit the perfect combination of creativity and increased click rates. 

    What else should be considered when creating kick-a** copy?

    For those who may not know, aside from coming up with catchy ways to describe products and services, content that’s created for the web must also be optimized using SEO. This means that content will need to include industry key terms in the titles, subheadings, and within other areas of the text so that the copy is easier to find within the midst of other content that’s available on popular search engines. Aside from encouraging shoppers to click, SEO-based content also helps to increase conversions. 

    However, considering the above, another key to compelling e-commerce copywriting is how the copy is written. Here are some other strategies to consider: 

    • Using an active vs. passive approach.
    • Creating catchy, curiosity-piquing headlines and meta descriptions. 
    • Asking readers questions.
    • Using descriptive language. 
    • Doing your research.
    • Edit, edit, edit. 

    In your opinion, what’s the key to e-commerce copywriting? Drop a comment below to share. 

    How to handle customers displeased by long waiting times, delayed shipping amid the pandemic

    You’ve been living amid life-changing events and it’s important as an e-commerce business owner to focus on providing professional digital marketing and to be mindful of the situation around you to revamp your services accordingly. Such initiatives will boost your company’s reputation and also help to improve the overall experience for your clientele. After all, putting customers before the profits will give you the power to earn their respect and loyalty. So, if you’ve been on the receiving end of some displeasing calls or emails lately, perhaps it’s time to consider a change in the way you handle purchaser complaints. 

    Write personalized emails to your customers

    While automated communication will give you some added time to dedicate to other tasks, these types of emails lack personalization and have the potential to lose much of their meaning. That’s why personalization is an essential marketing practice that should be used for both your new and long-standing customers! Aside from ensuring that they’re recognized and valued as individuals, personalized emails tend to stand out from the generic sales pitches in your inbox with highly relevant and tailor-made content that strengthens your customer relationships and even increases the likelihood of being opened and clicked.

    So, during these unprecedented times where your supply may be on backorder and postal services are shipping essentials first, be sure to reach out to your customers to let them know that while things are a little slower than usual, you’re working around the clock to keep business moving and to provide the same standard of service. 

    Provide customers with lots of updates

    Whether your manufacturer is behind on fulfilling business orders or your shipped delivery are being delayed, you need to continue to update your customers with their new estimated delivery times. While both of the above examples are things that are beyond your control, it’s important to take ownership by apologizing for any inconvenience that may be passed onto the consumer. Some business owners even consider overestimating their shipping dates, that way if they adjust the delivery date to something sooner, customers are happy with the speedier level of service. So, since shoppers often base their purchase decisions on an expected arrival date, it’s important to put yourself in their shoes and be honest about the quickness of your turn-around time.

    Seeing that it has been a few months since the start of the pandemic, and most shoppers are settled into the new system, they should anticipate their purchases to have flexible delivery times. However, sending off a quick update is a great means of satisfying customer service and helps to remind shoppers that you appreciate their business and are dedicated to ensuring that their order arrives as soon as possible. 

    Use the power of social media to relay information

    Just like you’re able to spread the word about a new product or service by using your social media channels, you’re also able to discuss shipping delays. Be sure to present your updates using a lively energy, especially if the discussion presents an issue that impacts your customers. For example, we recommend selecting an image that’s personable and full of expression to be paired with a short, sweet explanation, “While the shipping and delivery of your orders may be experiencing delays, your order will be worth the wait!”  

    For those who don’t know how to probably word or respond to customers through social media, you should also consider hiring a professional digital marketing agency to manage your campaigns and ensure that your brand followers receive the help and attention they need until we get back to a new normal. 

    Do you have another communicative means for dealing with unhappy customers? Drop a comment below to have it added to the list.

    What makes a great digital marketing strategy?

    As a business owner, you’ve likely familiarized yourself with the world of digital marketing and while creating your own strategy isn’t unattainable, it does require knowledge of the trade and lots of dedication. Remember to start by setting professional digital marketing goals that align with your business objectives and consider adding some out-sourced services to ensure you’re handling all the elements of your digital strategy. 

    Increased conversions

    While getting traffic to your website is a good start, if those clicks aren’t converting long-term, your strategy could likely use a revamp. As most businesses gauge the progress of their professional digital marketing campaigns based on the number of sales made, the sole intention of your online efforts should include an increase in conversions.

    While there is a variety of different methods that you can invest in when it comes to digital marketing, search engine optimization (SEO), social media marketing, pay-per-click advertising, and email marketing are part of many businesses’ action plans and are designed to boost your conversions over time. 

    Cost-effectiveness

    Just because you’re paying for professional digital marketing services, doesn’t mean that you’ll be left with a hefty bill. In fact, a common issue that’s plaguing business owners isn’t the cost of services, but the problems they face when investing in inferior assistance. While it would be ideal to have enough money to effectively run every type of marketing campaign, it’s important to dominate your competition by selecting a couple that works best for your type of business. This means that if you run a clothing company, one of the best sources for your customers to reach you would be social media. On the other hand, if you own a boating business, it would be ideal to connect with your target market through email. Keep in mind that there are many types of businesses that can utilize all kinds of professional digital marketing services and if you’re on a budget, express your limits with a customer service representative that can offer you the best bang for your bucks, increasing your conversions to add more services that can build your business long-term. 

    Engagement with the target audience 

    While funds are an important part of business ownership, there’s more to establishing your brand than just making money. Increasing organic traffic to your website is a crucial digital marketing tactic and if you’re hoping to turn prospecting customers into long-standing buyers, then you will need a plan when it comes to consumer engagement. Even the best retailers with the highest-quality products look for ways to retain their current customers, and this is when interacting with the audience comes into play. Whether you choose to offer an inviting blog, fun social posts, or address customer feedback by providing prompt responses, professional digital marketing works as a great platform to cater to the needs and build trust with your clientele. 

    How do you plan to overhaul your current professional digital marketing strategy? Drop a comment below to share with our readers. 

    How small businesses are keeping up with the revolution of digital marketing

    Digital marketing, like many technology-based fields, is constantly changing and evolving to keep up with the times, and as business owners, it’s paramount that you understand your reaching potential if you wish to stay ahead of the curve of your industry. While reading about various online strategies is a great start to grasp some understanding of digital marketing affairs, dipping your toes in efforts like search engine optimization, blogging, and social media are better ways to connect yourself with the outside world and increase your web traffic and conversions. 

    Adopting keywords in their website text 

    Whether business owners decide to take a stab at writing their own page content or they hire a professional digital marketing agency to handle the cultivation of some vibrant wording, it’s through the use of keywords that they’re able to compete with some more prominent names in the business. 

    Search Engine Optimization (SEO) is a digital marketing technique that uses determined keywords, in an increased quantity, to improve organic results for searches on a variety of online engines. This means that the more you use a popular word, phrase, or expression, the more likely your content will be able to crawl up search rankings and increase its visibility to potential customers. 

    Take some time to find out which words work well for your business by making a list and each time you write, use a few keywords and supplement them organically within the text. Keep in mind that while you want to use them as much as possible, it’s important to not make your content too wordy by overusing phrases to the point that the context doesn’t make sense, and therefore defeating the purpose of marketing altogether.

    Actively blogging helpful, informative content

    The more purposeful content you possess on your website, the easier it will be to establish your credibility and assert a certain degree of expertise within your industry. Just like we mentioned above, establishing keywords will allow you to achieve a more prominent search result position and when those keywords are sprinkled throughout informational content, it shows that you’re willing to share some knowledge without asking your customers for anything in return. This gives the impression that your brand is more than a store, but instead, a business that focuses on loyalty to achieve higher conversion rates. 

    While a blog is a space to let your creative juices flow, it’s also the area where you can engage with website visitors, while also giving them content that is promotional and shareable. Use it to tell a story that will draw in your target audience by evoking emotions, keep it mid-length, and ensure that the writing is quality and not just a juggled mix of in-depth how-tos! 

    Using the power of social media 

    Social media plays an important role in the life of most businesses and most people’s personal lives, which means that you should be utilizing its power to expand your reach. While providing you with a fantastic customer service tool, managing your social media channels is an easy, relatively inexpensive way for you to meet your potential customers on their level and start life-long relationships by becoming the go-to source for their individualistic needs. However, the key to social media is consistency, and when you don’t have the time because of your other business ventures, your audience is left out to hang, becoming disinterested by your lack of content. So, ensure that you’re always in the loop by sharing informational and helpful subject matter that’s mixed with some occasional advertising and promotions. Not only will this increase your organic growth, but it will build up your relationships with your community and establish a network that will payout in the future. Thus, if your life as a business owner has proved to be busy, consider hiring a professional digital marketing agency to handle your social media affairs by managing your channels and answering customer questions.

    Do you own a small business? How are you keeping up with your industry competition? 

    3 ways to change up your digital marketing strategy to go with the flow of the coronavirus pandemic

    With most physical storefronts closed to fend off the spread of the virus, many customers have averted their attention to online shopping, allowing them to remain at home and have their items delivered safely to their front doors. So, while e-commerce operations have always been popular, the extended closures have attracted turnabout consumerism from those who may have never considered the conveniences of online shopping before. Thus, to keep up with the demand and remain prevalent in your industry, it’s time to invest in and change-up your digital marketing strategy to captivate and invite new, networked clientele. After all, catering to their needs may turn them into recurring customers post-pandemic.  

    Take advantage of consumer immobility 

    It has become increasingly challenging to grab hold of both essential items, let alone trivial products that bring happiness to your everyday life, which is why it’s a paramount time for e-commerce businesses to start reaping the benefits. Online shopping is safer for the elderly and immunocompromised, as well as just a regular family who’s concerned about contracting the virus while fulfilling the items on their much-needed shopping lists. So, in a time where we’re being told to stay home as much as possible, e-commerce is the ultimate, safe-guarded way for consumers to purchase merchandise. Although, the real question is which digital marketing strategy efforts would work best to further your chances of increasing business conversions online?  

    Search Engine Optimization will get you noticed

    Whether you possess a small or large budget, SEO is one of the most valuable digital marketing tactics for business owners who’re trying to get noticed above their competition. This optimization process helps to increase the quality and quantity of your website traffic by expanding its visibility to users who’re searching for specific keywords using popular search engines. While you can pay the big bucks to purchase a paid ad placement, a professional digital marketing company can work with you to climb the ranks and achieve this on a tighter budget.

    Social Media Marketing gives you a voice 

    Since many professions have been laid-off until the economy can offer them a return-to-work solution, more and more users are spending additional time perusing their social media accounts. Now, since social channels are riddled with information and advertising, it can be difficult for you to get organically noticed, which is why a social media marketing strategy could benefit your online business. When you have a regular posting schedule you’re able to maintain a professional online presence and slowly build up trust with targeted users who choose to follow your accounts. The best part about social media marketing is that you’re able to answer customer questions promptly and offer immediate feedback to those who may have had a negative purchasing experience in the past. 

    Email Marketing drives brand awareness

    Promotional sales, company briefings, and product information are best delivered through a disclosed, professional email. After all, new and recurring customers have the choice to opt into these announcements and through some targeting and personalization tactics, businesses can increase their traffic, analyze metrics to see what’s working and optimize their time and budget effectively by organizing campaigns that will perform and reach well. It’s always best to work alongside a digital marketing agency to find an email strategy that will allow you to boost sales and build more prominent brand recognition! 

    Which of the three strategy suggestions above have worked wonders for your e-commerce business? Drop a comment below to share your experience with our readers.  

    How to write for social media

    The world of social media is basically an endless attempt to get noticed in a realm of constant competition. So, if you want to stand out from the crowd, you need to wield your words wisely, expand your following, and gain post interactions through development of strong writing skills. 

    Why is important to write well for social media?

    Anyone can post, write, and share content on social media, but crafting compelling copy takes skill and thoughtfulness. So, whether you’re in charge of writing the content for your business’s social pages or you’re starting a career that requires you to write for various social networks, it’s important to invest your time in the task so that you can reap the rewards and benefits. 

    What are the mechanics of writing for social media? 

    While essential elements of good writing involve well-developed diction, punctuation, grammar, and editing, there are some other technical considerations that you need to consider when you’re writing posts across an assortment of social media platforms

    • Character limits: Each social channel has its own character limit, which means that you may have fewer opportunities to get your point across. For example, Twitter allows 140 characters, whereas Facebook can have 63,206 characters per post.  
    • Hashtags: These social media phenomena allow users to follow a trending, grouped hashtag or simply look for certain themed posts. Keep in mind that you should be using them on Twitter and Instagram where they’re popular and sparingly sprinkling them through your Facebook or LinkedIn posts, as they’re becoming more popular on these networks. 
    • Purpose: Understanding why people use a particular social platform is one of the key things to consider when you’re crafting creative content. For example, Instagram is a highly visual platform, which means that you should stick to graphics and write copy that’s short and sweet when you’re posting on this network. 
    • Voice and tone: Just like you want to assert your voice as a leader in your niche industry, you also want to create a consistent experience for your audience on social media. To determine this, ask yourself questions like, “is my target audience local or widespread, professional or casual, young or old.” 
    • Emotional language: While you want to write your content using words understood in mainstream social interactions, it’s important to also consider emotional language to drive a more thought-provoking engagement. 

    How do you sell your product or services on social media? 

    The main reason that you’re on social media as a business owner, aside from conducting your own personal affairs, is because you believe that life would be better if everyone used your product or service. So, when you’re writing on social platforms, it’s important to assert that connection among your followers. For example, when you’re composing a new post, consider talking about what your audience’s life is like, then explain how the secret to something better is your product. Next, show them how your product is making your statement a reality. Ensure that you’re also grabbing their attention by provoking an interest, making them intrigued to learn more. When you take the time to generate desire, your readers will feel inclined to take action, which leads to further growth for your company and more social media conversions. 

    All this being said, are you lacking the ability to compose writing that’s clear, concise, compelling, and credible? If your business affairs could benefit from less hassle, then it’s worth investing in a social media agency service that will handle your copywriting and push your posts to the next level. Contact Trek Marketing today!

    Which of the above technical considerations are you wildly creative with? Drop a comment below to spark a conversation with other readers. 

    Why is photography important in digital marketing?

    Business owners and manufacturers have effectively used advertising to drawn attention to their products and services for centuries, however, it wasn’t until the dawn of modern marketing that customers were able to see the hype that they were buying into. So, since upscale photography is now an integral part of our everyday lives, find out how you can be using it to help boost your digital marketing strategies

    Why does digital marketing rely on profound imagery? 

    A picture is worth a thousand words and if you’re trying to catch the attention of consumers, it’s important to utilize photography to increase their interest and engagement. 

    Here are some interesting statistics to support imagery in digital marketing

    • Articles that contain relevant images average about 94% more in total views than articles without. 
    • Press releases that contain photos get 15% online than text-only ones. 
    • 60% of online consumers say they prefer to contact businesses that possess an image in their online listing. 
    • About 70% of e-commerce shoppers say that an image will help them with their purchasing decision. 

    How can your business utilize photography on Instagram? 

    Instagram is a growing advertising platform and while you should make it your mission to stay as involved as possible, it’s always best practice to post featured photos of new and sales-based products to encourage Instagrammers to browse, shop, and even like and comment on your images. 

    If you aren’t well-versed on Instagram, it’s important to know that there are several ways that you can draw in potential shoppers. For example, using already trending hashtags is a great way to start luring in the people that may enjoy your products or services and when you create a branded hashtag, you’re able to narrow your focus and potentially even start a trend of your own. Alas, stories are another great way to increase your popularity on Instagram. These 24-hour, 5-second clips give ample opportunity to advertise and show off your company’s energetic personality. Of course, aside from adding filters, text, stickers, and emojis, you can also archive your favorite submissions into highlights that will sit on your profile page for easy clicking. Lastly, while creating an abundance of content increases your opportunity for success, ensure that your photos, hashtags, and text are engaging, giving passersby the suggestion to comment and share your feeds. Who knows? You might be able to use your photography skills to create a massive following or you may want to seek out product photography services to grab hold of some snaps that are worth sharing online! 

    What skills do you need to photograph for digital marketing? 

    There’s more to professional photography than simply clicking a button and if you’re hoping to use vibrant imagery in your upcoming digital marketing campaigns, here are a few aspects to consider.  

    • Creative Imagery: Not everyone has an eye for creativity and if you want customers to notice your product images, you’ll want to take photos from a variety of angles. Think outside the box and use distance, colour, and surroundings to your advantage. 
    • Lighting: Whether you use natural lighting or studio lighting, you’ll need the right type of illumination to showcase your product effectively. After all, nobody wants to see a dark image that hides the quality of your product’s features. 
    • Editing: A raw image often lacks the professional quality of an edited image so be sure to enhance your photos and videos before placing them in your digital marketing campaigns.

    Do you still need help taking photos? You may want to consider hiring a digital marketing agency to handle product photography services for you. 

    What is the most alluring feature that a product photo can have? Drop your opinion below to collaborate with other readers.

    Build your online community using alternative social channels like Snapchat and Pinterest

    While Facebook and Instagram are already well-established among retailers worldwide, consumers are starting to branch off and immerse their social attention within alternative platforms that have something else to offer. This means that the social media landscape is on the move and if you want your business to continue progressing forward, you may want to consider using Snapchat or Pinterest to advertise to younger demographics. 

    How do online businesses utilize Snapchat?

    Snapchat is the ultimate multimedia messaging app, where users can share videos and images to their stories or a specific friend from their contact list. There’s even a “Discover” section where brands can pay to show off their ad-based content. How does it work? Well, the user simply “snaps” a video or photo by holding the circular, centred button on the app screen. Once taken, they can choose to send it as is or add some characteristics such as text, GIFs, location tags, and stickers. This is likely why Snapchat’s rise in demand is thriving among Gen Z users, as many other demographics are not fleeting to the demands of this social platform. 

    That being said, if your company’s products or services cater to young adults, then your social media marketing business strategy should include this intuitive platform. In fact, we advise that you use this channel purely as a mode of entertainment, pushing towards a fun, engaging content approach rather than overtly selling. Remember to be playful, creative, and authentic when creating posts that are meant to advertise and engage with your brand. 

    How do online businesses utilize Pinterest?

    This social media marketing business channel has been around for the past decade, consisting of images of products, inspirational quotes pictures, and other general visuals. When users are on the hunt for ideas, Pinterest allows them to search their visual mood-boards and “pin” the perceptible information into custom, categorized boards for review later on. This means that whether the user wants to start a new workout routine or they’re looking to begin their wedding planning, their interests can be easily browsed on Pinterest, allowing them to find inspiration based on a variety of searched themes. 

    Now, you’re probably wondering how your products and services as a business owner will generate buzz on Pinterest. Well, when users “pin” images, they’re clicking on pictures that take them back to the source website of the image. This means that your business has the opportunity to create these new interactions with users by driving them to click on your unique contributed “pins”. If the virtual, vision board you’ve created contains your item or service in it, users that click will automatically find their way onto your brand website, which will encourage purchases without being overtly sales-oriented in the advertising approach. After all, Pinterest users love the ease of e-commerce photography and by investing in this extension of your online shop you’re able to attract new consumers that see exactly how your product fits into their search model. 

    Have you ever considered the above social channels for your business? Drop a comment below to start a conversation. 

    Which digital ad format proves to be the most effective?

    There are a lot of types of digital marketing advertisements that have unique opportunities to connect with consumers, however, in terms of effectiveness, viewability, memorability, and engagement, there may be one or two that are better suited to your brand. After all, every business has its distinguished way to attract shoppers, and what works best for one may not work well for another. So, if you’re hoping to capture a lasting effect on your e-commerce visitors, it may be time to try a new form of digital advertising.  

    Viewability and memorability digital ad formats

    We’re living in a digital age where it can prove to be difficult to attract the attention of your audience. That being said, there are many elements to consider digitally if you’re hoping to create a viewable and memorable advertisement. So, with a little creativity and some added cleverness, you’ll be able to forge an online display that’s noteworthy and significant. 

    • Instagram advertising: This type of ad campaign allows e-commerce business owners to pay and post sponsored content to reach a larger target audience. All you need is a set of images, a video, and some accompanying text and you’ll be in a better position to reach your audience using Instagram advertising. 
    • Large-format, in-article advertising: This type of ad campaign involves the use of the Google-optimized ad format, which helps e-commerce business owners place native ads within an article, between the paragraphs of the pages. It’s an ideal digital marketing advertisement because it creates a blended experience for the reader. It’s also fitting for mobile use, as the articles are created to be full-width ads that monetize for smaller screens. 
    • In-app gaming banner advertising: This type of ad campaign is alive and well, consisting of video-based content, especially in the world of casual, free mobile games. Since these types of ads are usually used during the downtime of your addictive gameplay, they are a bit more forceful, which allows them to be seen by a diverse audience. This is likely why in-app gaming ads are experiencing the fastest growth and development in advertising! 
    • Desktop banner advertising: This type of ad campaign is a highly customizable option, allowing for both video and images. You’re also able to work with a graphic designer to create a specialized size that streamlines at a particular angle across your website’s homepage. Just be sure that the banner is optimized for mobile use as well. 
    • PPC advertising: Also, known as pay-per-click marketing, PPC is an internet advertising model that’s used to drive traffic to websites, in which the advertiser pays the publisher (for example, Google and Facebook) when the ad is clicked. 
    • Google Shopping: This type of ad campaign allows users to search for products and services on Google and compare prices between vendors. To make the best use out of Google Shopping, retailers will want to use both Google AdWords and Google Merchant Center. 

    Build brand recall using your digital marketing advertisements 

    Strategic repetition is the best way for you to leverage your campaigns and build a consumer recall with your brand. While you wouldn’t want to simply do the same type of adds over and over, you’ll want to use some repetitive elements in each of your ad campaigns to build awareness, recognition, and a sense of consistency among your business. Remember that every brand caters to a specific demographic or person, so speak to your people and find yourself an ideal fit in terms of advertising. Consider things like age, location, gender, life, and even online activity if you’re hoping to align with the values of your target audience. That being said, here are some questions that you can ask yourself when plunging into a new campaign start:

    • How does my target audience align with my brand?
    • What are my customer’s wants and needs?
    • What brand message could I display to answer those needs?
    • How can I creatively support my brand identity in this ad?
    • What mission, vision, and values does this campaign speak to?
    • Will the websites running my ads be able to support the visual elements of my campaign? 

    Do you have any other expertise or experience relating to the effectiveness of digital ads? Drop a comment below to share. 

    How small businesses should aim to manage their digital marketing

    When the words digital and marketing are placed together inconsequential order, they refer to the innovative trend that delivers advertising through digital channels such as search engines, websites, social media, email, and mobile apps. While there are insights and strategies that business owners and marketing professionals both follow, when you’re first starting out, your e-commerce business is likely focused on getting the word out and establishing a network within your niche. So, if you’re hoping to uncover the secrets and endeavors that grind the gears of a successful digital marketing scheme, the best way to approach the process is by researching as much as possible on the subject matter. This means that as a small business owner it’s your job to read anything and everything there’s about professional digital marketing

    Why professional digital marketing is important to small businesses? 

    Most businesses thrive through the use of professional digital marketing, but small businesses greatly need it to get noticed in the first place. After all, regardless of whether you’re entering an established industry or a new niche, if you want to become the focus of consumer attention and stand out from your competitors, you’ll need a digital marketing strategy to help you carry out your business goals. 

    Let’s face it! Shoppers are abundantly online on the hunt for the next product to make their life more simplistic and enjoyable. So, when you’re first starting out, you’ll want to establish your target audience so that you’re able to cater to various digital marketing efforts that are best suited to a particular demographic of people. Think of your ideal customer and assign an age range that you’re going to steer towards, then ponder whether their gender, cultural values, and interests play a role in how you will appeal to them. If you’re finding the basic efforts of digital marketing too complicated, a few dollars can go a long way towards your company’s success. Whether you hire an agency to create a Facebook ad or write your weekly blog submissions, all digital marketing can be carried out on a budget. 

    How should you start your digital marketing efforts?

    Digital marketing can be intimidating and confusing for first-timers, but the good news is that with a little guidance and patience, you can learn marketing tactics for your businesses by observing the way other businesses do theirs — run campaigns based on the season, orchestrate a sale around a major calendar event and toss around a few times of day to do your social posting and see what gets the most attention. This trial and error period has great potential to yield positive results and for those who don’t have the time to meddle with what-ifs, you can hire a professional agency to do the experimentation for you.  

    That being said, since digital marketing is a key brand-building tool, here are some ways that you utilize its potential. 

    • Start a blog.
    • Research industry keywords and use them in your content. 
    • Post regularly on a variety of social media channels. 
    • Make your own service/product videos. 
    • Optimize your website so that it looks good on both computer and mobile devices (If unsure, use a web developer for this task). 
    • Build an email list and send them as needed to drive sales and establish relationships with your shoppers. 

    Do you rely on the expertise of a digital marketing company to assist with your business? Share your first-hand experiences with our readers.