While many small businesses start their selling journey within their local community, for a company to grow, it must expand past its local region and start drawing in customers if it wants to reach its full potential. Since startup e-commerce retailers may not have loads of tools at their disposal to help them achieve this […]
Amp up your digital marketing these 3 ways
Each new year ushers transformation to the world of digital marketing. Thus, digital marketing strategies must constantly undergo a revamp to remain effective in improving customer relationships, visibility, conversions, and growth. Listed below are three ways that you can focus on remaining on top of your business and craft new strategies to achieve your desired […]
What social media platform is best for marketing a business?
With so many social media platforms to choose from, it’s easy for a first-time business owner or an entrepreneur looking to expand their networks to be overwhelmed by choice. Needless to say, if you don’t want to drown in the responsibilities of meeting each channel’s demands, it’s important to take a step back and evaluate […]
How do newsfeed algorithms work on popular social platforms?
People everywhere rely on social channels like Facebook, Twitter, and Instagram to keep them connected with their loved ones as well as admired connections like celebrities and organizations. However, each time you log onto these networks it isn’t impossible for you to see every single update from all your connections, which is why today’s social […]
Is Facebook advertising right for your business?
While many elements of your digital marketing strategy will consist of trial and error when it comes to effective online advertising, no platform is more powerful and underutilized as Facebook! While many e-commerce business owners tend to shy away from Facebook ads as their primary investment, it’s one of the best ways to get the […]
How does social media help your online business?
Regardless of whether you’re a new or seasoned e-commerce business owner, the realm of social media is constantly evolving. In Canada alone, there were approximately 25.3 million social networking users and that number is projected to grow to over 27 million by 2023. So, if you want to keep up with the competition in the […]
Looking for some basic hotel social media marketing tips?
While creating an online presence has a diverse set of challenges, the real problem you face as a hotelier is competing against the traffic of big booking sites like Airbnb and Booking.com. Nevertheless, since many travellers find comfort in searching for their vacation accommodation using the reputation that shines behind the big name brands, unless […]
The marketing benefits of social listening
There are many elements that should be involved in your social media management process. Part of what drives buyers to make purchases is your ability to connect with them and put a face behind your product. When people feel that a company supports their values, they are inclined to give their loyalty as a customer. […]
Why do you need a social media strategy?
The decisions you make regarding your e-commerce business have the ability to steer your company in a successful direction. In order to start defining your brand online, you need to make use of an effective social media strategy, an essential building block that will allow you achieve your target goals. Whether this detailed plan of […]
A quick guide on how to conduct a competitive analysis on social media
Social media is the heart of modern communication. It gives business owners the power of outreach and the ability to spread beyond the simple means of selling at a community market or relying on the word-of-mouth of friends. Although the use of social media to gain product hype is not a new concept, the use […]