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    How does social media help your online business?

    Regardless of whether you’re a new or seasoned e-commerce business owner, the realm of social media is constantly evolving. In Canada alone, there were approximately 25.3 million social networking users and that number is projected to grow to over 27 million by 2023. So, if you want to keep up with the competition in the coming years, you need to either learn to better use social networks or pass the torch to a social media marketing management team to handle the efforts for your business. 

    Social media creates brand awareness 

    While having a beautifully designed website is a great way to attract prospecting shoppers, one of the best ways to get your e-commerce business noticed is through web traffic. With an assortment of social media platforms at your fingertips, you’re able to start developing an advertising strategy that expands traditional word-of-mouth, and is amplified through shared content. Not only will visual content provide you with many engagement opportunities, but you’re also able to answer consumer questions, maintain growing relationships, and even find new leads through the use of social media. 

    Unsure of the media channels that would best benefit your business? Most established digital marketing agencies offer some form of social media marketing management service that will allow them to take the reins by strategizing ways to lead your presence online. 

    Social media builds relationships with new and recurring customers 

    Unlike traditional marketing, social media marketing provides an innovative opportunity for two-way interactions to take place between business owners and consumers. This enables a means of building and nurturing relationships by sharing content that your audience values rather than just using the platform to promote services and products. Social media also invites conversation by allowing customers to comment and share your posts! However, if you want to do well, remember to listen to your audience and further refine your social media marketing strategies through professional management. 

    Social media allows you to provide better customer service

    Whether you have your personal smartphone hooked up to your business social accounts or you’re simply religious about posting, social media works as a great tool to handle any discrepancies, customer lashing, or simple questions that need answering before a purchase is carried out. Unhappy people often take to social media to vent their frustrations and if your business has an online presence, there’s great opportunity to rectify a bad experience or offer your perspective to an unruly customer that’s only bashing you in hopes of receiving something for free. 

    If you have trouble winning customers over through online services, a social media marketing management team member may be the perfect addition to your staff, enabling them to be available to listen to customer complaints and reply promptly to offer solutions. 

    Are you a small or medium-sized business that is struggling to create a social media presence? Drop a comment below to discuss strategies that haven’t been working thus far for your online business.

    How do you build your advocate community online?

    build a social presence

    There’s no arguing the power of social media. Large-scale communication, access to an enriched research database and the most exponential collection of time-wasting videos. Social media is a beautiful thing. Yet, followers and likes do not directly determine your customer’s loyalty to your brand. The real question is, how does a brand effectively build a community of advocates?

    Provide motivation for customers to advocate for you

    The first thing you need to do in order to build a social presence is to create a benefit program that will motivate your happy customers to promote your brand. Craft yourself a list of customers that have expressed positive feelings about your brand in the past. Approach them by emailing them and asking them to complete an act of advocacy, such as leaving a review. The most important thing is to recognize them for their efforts. Maybe even by giving them some really cool swag so that they can personally represent your brand moving forward. Be sure to not constantly hassle the same few people, as they will get tired of doing you favors.

    Really get to know your customers

    The most important factor to consider when you build a social presence is that customers appreciate when you take the time to get to know them. Learn as much as you can about their needs, goals and challenges. If you’re hoping they will advocate for you, then you need to know more about what makes them tick.

    Involve your entire marketing team

    When you build a social presence all your gears need to be turning in the right direction, and that includes all the members of your team. Think of all the people that represent your brand — sales team, customer marketing, product development etc. — and consider how these team members can also use positive brand advocation. For example, perhaps your advocates know new potential customers that they could refer to your sales team. It’s a win, win for everyone!

    Treat your advocates well

    Bottom line, if you treat your advocates really well they will feel emotionally connected to your brand and be more excited to share your products or services with the world…especially if you give them product samples. Just remember if you have happy people advocating your business, that positive energy could go a long way in terms of how you build a social presence and spread your brand awareness.

    Are there any other tips you can offer to ensure success when you build an online advocate community? Tell us in the comments section below.

    How do Instagram Influencers Market Brands?

    Instagram Influencers

    In a world that revolves around social media, Instagram is one of the newest and most influential platforms that brands are using to engage with consumers. With over 800 million users, Instagram is one of the leading social media platforms, focusing primarily on image-based content.

    People are spending more time on social media every day, with an average engagement rate of 3% (compared to 0.5% to 1% for most other social media networks), making Instagram the perfect platform to market your product.

    From the unique content available, it’s easy to see that Instagram users like to tell stories. Well, brands like telling stories too.

    What are Instagram influencers?

    Instagram influencers are Instagram users that have established a high credibility with their audiences. Usually, these influencers showcase some sort of authenticity that attracts followers to their page. People who are Instagram famous are paid by companies to flaunt a brand hashtag as a way to promote their business or service.

    Brand hashtags allow you to market your company by building brand awareness and recognition. With hashtags everywhere you look, it becomes very important to find one that works for you if you hope to promote or sell yourself in the social media world.

    How does this all tie together?

    Brands need to work hard to get noticed, but with the average person being exposed to around 4,000 to 10,000 advertisements each day, that can be a challenge.

    Yet visual content remains the crucial part of any business’ marketing strategy. Instagram marketing presents an edgy, unique opportunity to represent your brand using creative imagery. Users scroll through their feeds multiple times a day, so it also extends your exposure.

    With around 80% of users following a business and the top 50 global brands marketing on Instagram, it is a bandwagon that your company shouldn’t mind jumping on.

    If you don’t have the time to manage your own social media, Trek Marketing has trained professionals that can engage with your audience for you.

    Do you follow any business Instagram accounts? If so, tell us in the comment section below.