social media optimization

What is social media optimization and how can your business benefit from it?

The realm of social media is innovatively thriving faster than ever before with a massive increase in the number of people sharing their lives with the world through socially connected platforms. Businesses are also thriving through these digital platforms by means of increased online engagement. These e-commerce brands are using digital marketing to their advantage […]

digital marketing for hotels

Starting off the year with a few hotel digital marketing tips

Digital marketing for hotels is constantly evolving with the times. This ever-changing online landscape requires business owners and their marketing counterparts to constantly tweak their strategies in order to remain edgy and up-to-date within their niche. With an emergence in social media technologies it’s always important to have your eyes on new trends, but it’s […]

Why do you need a social media strategy?

The decisions you make regarding your e-commerce business have the ability to steer your company in a successful direction. In order to start defining your brand online, you need to make use of an effective social media strategy, an essential building block that will allow you achieve your target goals. Whether this detailed plan of […]

brand awareness

How do you build a successful brand?

Creating brand awareness is one of the most important things you can do as an e-commerce business owner. Familiarity and accountability generate devoted customers and establish a relationship that will grow through proper marketing, word-of-mouth and organically as your company expands. Naturally, brand building is so much more than a fancy website, an eye pleasing […]