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    How do you build a successful brand?

    brand awareness

    Creating brand awareness is one of the most important things you can do as an e-commerce business owner. Familiarity and accountability generate devoted customers and establish a relationship that will grow through proper marketing, word-of-mouth and organically as your company expands. Naturally, brand building is so much more than a fancy website, an eye pleasing logo and an assortment of advertising, it is about establishing a target audience and focusing on their needs.

    The first steps of brand building

    First and foremost, you need to determine who your target audience is. Although you want anyone and everyone to buy your products or services, selecting a more narrow-focused audience will allow you to target how you will reach them, tailor your messages and accommodate what they need. The key part is to be as specific as possible. For example, college students who enjoy the outdoors. You’ve narrowed your demographic to include educated people, between the ages of 18 to roughly 30, that enjoy spending time surrounded by nature. This will allow you to cater your marketing approach to appeal to them and perhaps even other consumers along the way.

    Create a mission statement

    When you’re aiming to create brand awareness, you’ll have to craft a clear statement that expresses what your company is passionate about. Once you establish your target audience, you will be able to form a message that intrigues them. For example, the brand Nike has a clear, distinct message to their demographic, “Our Mission is to Bring Inspiration and Innovation to Every Athlete* in the World”, with a footnote indicating, “*If You Have a Body, You are an Athlete.” Those are some pretty smart choice of words when it comes to brand building.

    Research, research, research

    It’s naive to think that your brand is the only unique one, especially in a world of endless competition. However, dedicated time to research what is already being done is really worthwhile. Study how your competitors have effectively built their brand and identify how you can use the same processes within your own company

    Hire professional help

    A quality marketing team or professional graphic designer will be your saving grace when it comes to building brand awareness. They will work with you to reach your target audience by resonating your message through social media, newsletters and blog posts, all while creating an innovative logo and an attractive website design.

    Do you have any other tips to help e-commerce businesses build their brand awareness? Let us know in the comments section below.

    What does it mean to have a social media strategy?

    social media strategy

    Effective social media marketing involves setting goals and creating a pathway that will get you there. When it comes to the world of social media every post, reply, like, share or comment needs to serve a purpose. The most competent way to orchestrate your success is to develop a social media strategy. This will allow you to organize your ideas and integrate them into social platforms that reach your target audience.

    What is a social media strategy?

    Social media is probably the most powerful tool a business has access to and if you use it correctly, it will allow you to create a long-lasting connection with already existing and potential customers. In order to create a social media strategy, you must first layout your company goals, brainstorm some measurable objectives and look into what has already been done by your competitors. Once you have finished this process, develop your messages, choose your channels and design a content management plan that will allow you to deliver your material online in a timely fashion.

    Creating a social media strategy

    The most important part about setting social media goals is to ensure that they are attainable. You don’t want to set unrealistic expectations right off the bat, especially if this is your first experience with developing an online presence. Here are some tips to keep in mind when you are creating a social media strategy:

    • Track your metrics: Track anything that can prove to be valuable or measurable to your business. Many social sites offer insights charts that allow you to see how your posts are converting to your audience.
    • Gather information on your audience: The best way to sell a product or service to a targeted group is by knowing them well. It is critical for you to cultivate content that is geared towards developing a relationship with your customers.
    • Research your competition: You need to understand your competition and know what they are doing effectively. Analyzing your competitors will help you to spot opportunities where you can grow that they haven’t attempted yet.

    If you’re finding that you lack inspiration and struggle to be distinctive and unique, seek professional help so that you don’t stretch yourself too thin.

    How else have you successfully carried out your social media strategy? Tell us in the comment section below.

    Social Media: How to use LinkedIn for business

    LinkedIn for business

    Although many business owners are drawn to using Facebook, Twitter or Instagram as key components of their social media strategy, companies are neglecting the power that LinkedIn has to spread the word. While it is one of the best networking tools that is used by people seeking jobs, it is also an excellent platform to advertise your business. Attracting talent, positioning your company as a thought leader in your niche and promoting your products and services are just a few of the basic networking strategies that are beneficial to business owners. Furthermore, here is how you can use LinkedIn for business.

    Create a LinkedIn company page

    By creating a custom LinkedIn company page, you open your business to a world of potential customers. A company page allows consumers to learn about your business, brand, products, services and job opportunities and it only requires a verified email address. Remember to edit your page to include a company description using keywords as well as describe the history and mission of your business. There will also be an option to fill in details such as location, company size and any specialties that you are known for. Be sure to use this platform to advertise your company logo. Sometimes pictures are easier to remember than names.

    Create a career page

    If you are seeking employees that have the skills and the means to fit into your company culture, then creating a career page is simply a must. This portion of your LinkedIn account allows you to tell a story which will help the talented job seekers measure how their goals meet your own. You are also able to upload photo galleries, company insights and videos to this section.

    Tips and tricks to using your LinkedIn page

    Now it’s time to start promoting LinkedIn for business. Creating a company and career page are just the sections that get your started but how do you build your business with these pages?

    • Get followers: Publishing content is absolutely pointless unless someone is seeing it on the other end. It’s important to gain a following so that you have an audience that is benefiting from your knowledge and expertise. Try not to be overly promotional and use this as an opportunity to connect with your audience.
    • Publish and share content: Make sure you publish regular and relevant content that your audiences find interesting and enticing.
    • Try to keep on schedule with a content calendar: Since publishing regularly is the key to social media success, sometimes setting up a content calendar, where you will post how and what is to be scheduled, is the best way to ensure you are using this platform to your advantage.
    • Use social media days to your advantage: Playing off of specific stat holidays or even social media only holidays are a good way to ensure that your content offers a nice mixture to your audience.
    • Track your results: The best way to know if what you are posting is engaging your audience is to track the past post in order to determine what is working and what is not.
    • Experiment with both photos and videos: LinkedIn offers users a video and photo feature within the mobile app, where you can post it directly to your timeline. This is a good opportunity for you to share behind the scenes content that you don’t offer on your other social media channels.

    Too busy to manage all your social media platforms? Allow the Trek team to take over some of the responsibility so, you don’t get too burnt out.

    How have you used LinkedIn for business? Tell us about it in the comments section below.