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If your business still isn’t using digital media for marketing, 2020 is the year to get started. While online marketing efforts have an assortment of benefits that allow your company to grow, don’t give up on the traditional marketing efforts that are already working well for your business. The key to advertising success lies with well thought out strategies and a coordinated budget that can juggle both online and offline opportunities. So, here’s how digital and traditional media differ and what exposure they need to be successful.
Digital marketing outline
A simplistic definition of digital marketing is the promotion of a brand’s products or services through electronic media. An example of this would include developing a digital marketing strategy and using advertising mediums to promote business efforts through the internet by way of social media, mobile phones, and electronic billboards. And while this inventive business proclamation is relatively new, about 70% of consumers prefer it over traditional ad methods!
Digital marketing does well in contemporary society because so many people are spending their time online, whether it be on their way to and from work, on their breaks or simply while on the toilet. So, businesses need to connect to their target demographic by utilizing the power of social media, blogging, and emails. These advertising methods increase your online exposure and expand your overall visibility in a world where most business owners are experiencing cut-throat competition. However, while professional digital marketing is relatively easy and inexpensive, paying an agency to handle your affairs can give your business the perfect kind of traction it needs.
Traditional marketing outline
An effortless way to define traditional marketing is a kind of promotion or advertisement that companies use during the early period of a particular product or service. This would include print advertisements, billboards, flyers, pamphlets, TV advertisements, newsletters articles, and radio commercials. In addition, traditional marketing also covers direct mail postcards, brochures, and flyers that are sent through postal mail. On a positive note, 79% of households admit that they read or scan direct mail advertising!
Traditional marketing has become a costly advertising source, providing very little direct communication with your consumer audience. However, it does allow you to broadcast your message in a particular publication to cater to those who have an interest in your industry. Although, the main throwback to traditional is that it’s more of a one-and-done strategy that more times than not, has shoppers reading it and tossing it out afterward.
What are the favored tools for each outlet?
Professional digital marketing relies on social media channels such as Facebook, Twitter, Instagram, and YouTube to get the word out. They may also rely on WordPress as a blogging platform and e-commerce foundation. Video and high graphic images work well on all the following digital marketing channels and have a strong ability to influence consumer decisions.
When it comes to traditional marketing, newspaper ads, direct mail, postcards, magazine ads, and even exerts in the phone book as the time-honored ways businesses once got customer attention, however, while this type of classic marketing adheres to a high degree of trust in older demographics, it’s missing out on the growing opportunity to progress with modern marketing technologies.
When do you think traditional marketing outweigh digital marketing? Drop a comment below to share.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.