Since Halloween continues to be a popular annual tradition, your digital marketing efforts should mirror the same tricks and treats. Similar to the spending habits that are exhibited during the holiday season, customers enjoy shopping throughout the spooky season, even if it isn’t for terrifying props and knick-knacks. Even if your e-commerce business doesn’t sell products or services that are specific to the season, we recommend utilizing Halloween digital marketing ideas to get into the spirit and embellish your brand’s creativity. Here are some suggestions.
Advertise a bone-chilling sale
You don’t need to be selling costumes or candy to host a Halloween sale. In fact, all you need to do is organize a discount or special promo around October 31st and ensure that your advertising efforts are Halloween-inspired. That way your business gets a bit of the action. Be sure to change up your verbiage to align with the holiday as well. It’s not easy to stand out from the competition, but seasonal offers are a great way to try!
Ex. “This Halloween Our Prices Are Being Slashed By 15%”
It’s not easy to stand out from the competition, but seasonal offers are a great way to try! Be sure to offer some grim and dramatic explanations of your products and/or services as well.
Give your website, emails, and social media posts a spooky look
It’s important that you take every effort to boost your sales and conversions at given opportunities, which is why it’s time to gear up and make your Halloween digital marketing ideas come to life.
For starters, overhaul the design of your site’s homepage to include colors and images that embellish Halloween festivities. Even if you aren’t hosting a sale or some sort of promotion, decorating your website according to the season offers great incentives for business owners, as customers who love the look and feel of the website tend to purchase twice as much as they need due to satisfaction.
Be sure to mirror these efforts in your e-newsletters and social media posts. Not only will this offer consistency across all of your business platforms but these services offer a huge outreach to your target audience, which will be happy you chose to do something spooky to celebrate the season. Since today’s customers prefer personalization, utilize your company’s email by luring clicks through creep-tastic antics. We also recommend decorating your social profiles to create strong messaging for Halloween and sprucing them up with visuals, GIFs, and videos.
*Note: The web development company that we work with offers an exciting design, development, and marketing asset package that includes a custom homepage design, newsletter image, and Facebook promo so that you can advertise your Halloween sale across all of your desired platforms. Learn more here.
Which digital marketing effort will you be focusing your attention on this Halloween? Drop a comment below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.