SEO Glossary
Search engine optimization is a dynamic field that continues to evolve with the changing landscape of the internet. As new algorithmic updates are released and user behavior changes with the...
Google Ads and Facebook Ads have a longstanding rivalry and when it comes down to your return on investment (ROI), it’s essential to invest in the right platform that will generate ad revenue. A professional digital marketing agency would easily be able to determine which platform would work best for your business, but for those who have been in the game for a while, you may possess enough knowledge to kick things off yourself. Continue reading to learn the differences between these two advertising platforms.
While you were probably drawn to this blog submission looking for a definitive answer, we’re here to tell you that there really isn’t a “best” option, because both platforms perform differently from one another, bringing unique benefits to the table for online businesses.
Instead, try asking yourself the following questions before you invest money into either digital marketing effort:
Since most internet users regularly utilize both of the following platforms, it’s more important to channel your pay-per-click advertising services towards efforts that focus on the age, income range, and lifestyle of your audience. Thus, to increase your ROI it’s important to break down what makes each platform unique before you make your final decision towards rolling with one or both.
As businesses grow and transition to the online realm, customers have more choices now than ever before on where to make their purchases. Although, to be a successful business owner, one must deliver and retain customer interest at every stage of their browsing experience. Thus, many e-commerce companies rely on Google!
What types of campaigns can you run using the Google platform?
Facilitating purchases is one of the many perks of the Google platform, and through pay-per-click advertising services, business owners have been able to approach their audience with the use of industry keywords within their content, only paying for the service when their ad is clicked by the consumer. This technique is an efficient method that’s super popular for those looking to expand their digital marketing efforts.
While Google Ads focus on paid searching, Facebook Ads are all about paid social, targeting audience behaviors and patterns to make each advertisement effective and personal.
Below are some formats of ads that can be done through Facebook:
While both platforms work as channels to utilize pay-per-click advertising services, they also offer different benefits to the business owner.
Which platform are you most excited about? Drop a comment below to compare with other readers.