Tapping into success: Which offers the best ROI? Google or Facebook ads?

Google Ads and Facebook Ads have a longstanding rivalry and when it comes down to your return on investment (ROI), it’s essential to invest in the right platform that will generate ad revenue. A professional digital marketing agency would easily be able to determine which platform would work best for your business, but for those who have been in the game for a while, you may possess enough knowledge to kick things off yourself. Continue reading to learn the differences between these two advertising platforms.  

Google Ads versus Facebook Ads

While you were probably drawn to this blog submission looking for a definitive answer, we’re here to tell you that there really isn’t a “best” option, because both platforms perform differently from one another, bringing unique benefits to the table for online businesses. 

Instead, try asking yourself the following questions before you invest money into either digital marketing effort: 

• What is my budget for digital advertising?
• Which platform would better reach my target audience?
• What stage of the consumer’s buying journey am I trying to make a profit on?

Since most internet users regularly utilize both of the following platforms, it’s more important to channel your pay-per-click advertising services towards efforts that focus on the age, income range, and lifestyle of your audience. Thus, to increase your ROI it’s important to break down what makes each platform unique before you make your final decision towards rolling with one or both. 

A breakdown of Google advertising

As businesses grow and transition to the online realm, customers have more choices now than ever before on where to make their purchases. Although, to be a successful business owner, one must deliver and retain customer interest at every stage of their browsing experience. Thus, many e-commerce companies rely on Google!

What types of campaigns can you run using the Google platform?

• Search network campaigns
• Display network campaigns
• Google Shopping Ads 
• Video campaigns 
• App campaigns 

Facilitating purchases is one of the many perks of the Google platform, and through pay-per-click advertising services, business owners have been able to approach their audience with the use of industry keywords within their content, only paying for the service when their ad is clicked by the consumer. This technique is an efficient method that’s super popular for those looking to expand their digital marketing efforts. 

A breakdown of Facebook advertising

While Google Ads focus on paid searching, Facebook Ads are all about paid social, targeting audience behaviors and patterns to make each advertisement effective and personal. 

Below are some formats of ads that can be done through Facebook:

• Video advertising
• Photo advertising
• Slideshow advertising
• Carousel advertising
• Dynamic product advertising
• Lead form advertising

What are the ROI benefits of each platform?

While both platforms work as channels to utilize pay-per-click advertising services, they also offer different benefits to the business owner.

Benefits of Google Ads:

1. You can bid on a number of keywords and get your ads to rank higher, reach new people, and increase your exposure. 
2. You’re able to earn higher SERP (search engine results page) rankings by creating relevant ads. 
3. The search and display networks help you to create ads that will appear in search results and generate more leads.

Benefits of Facebook Ads:

1. Consumers are always sharing information about themselves on Facebook (interests, beliefs, hobbies, etc.) and you can use this to collect data on your target audience.
2. Once you have collected a database of people that are likely to be interested in your products or services, you can import it into Facebook and target those people using your ad campaigns. 
3. Earn sign-ups, sales, subscriptions, follows, and leads. 

Which platform are you most excited about? Drop a comment below to compare with other readers.