Search engine optimization is a dynamic field that continues to evolve with the changing landscape of the internet. As new algorithmic updates are released and user behavior changes with the...
Do you have a good relationship with your target audience? Would you say you go together like search engine optimization and pay-per-click advertising? While most professional digital marketing services take time to generate ongoing growth and conversions there are some things that you can do last-minute to entice your customers to shop. Valentine’s Day is one of the most overlooked occasions when compared to other days like Black Friday or Christmas, and even if your product(s) and service(s) don’t scream romantic, you can ramp up some sales by following the tips we recommend below.
Host a flash sale for your shoppers
Since Valentines’ Day is the celebration of love, it’s a good idea to show your customers some love and appreciation during this time by offering them a great deal on your products and services. One of the best ways that you can do this as a business owner is by surprising them with a generous flash sale… because of course, everyone loves to save money! Since the following idea can be executed rather quickly by sending out a short, punchy email and otherwise promoting it through your existing social media channels, you can consider hosting a sale last-minute. The best part is that if you possess an overwhelming amount of inventory for a few particular items, a last-minute sale can also double down as an opportunity to unload products that aren’t selling as well on regular calendar days. Whether you just have a buy 2, get 1 free sale, a store-wide discount, or a featured sale on a product category, giving your customers a deal is a perfect incentive to inspire them to make a purchase and possibly even tune into other sales or promotions that are offered in the future.
Email your customers some personalized Valentine’s Day cards
While we did mention above that emailing is a great way to connect with your audience last-minute, if you aren’t up to hosting a sale, but you still want to take advantage of this tactic, we recommend coordinating a cute email campaign allowing you to send out virtual Valentine’s Day cards. Your card should coordinate with your brand and include a punny poem or a letter of appreciation to your customers, and if you’re feeling edgy, you can include a shop now button in there as well. This takes a lot of hassle out of putting a lot of work into your website and it shows your customers that you’re fun and not just sales-focused.
Create a quick landing page dedicated to themes of the holiday
Landing pages, also known as lead capture pages or destination pages, are a great way to promote Valentine’s Day specials, and since the holiday is geared towards buying gifts for your loved ones, they can be extra beneficial when created specifically to target your audience and draw in shoppers. Now, if you don’t possess the knowledge of how to coordinate a strategy that targets a certain search engine optimization search result, don’t worry. As a professional digital marketing company, we have the skills and experience to market your promotion using industry-relevant key terms and phrases.
Last-minute doesn’t mean you have to tap out! How are you planning to orchestrate something for your company this Valentine’s Day?