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Do you need help setting actionable goals related to digital marketing for your small business? There’s a range of measures that can assist in the control of performance across all your digital efforts, growing your sales and engaging with your audience are essential elements of a dynamic online business, and they’re easier to implement when you know how to do so. 

Grow your sales

While revenue is an obvious goal among all e-commerce businesses, your online transactions must lead to profits. Fortunately, there are many ways that you can strategize digital marketing techniques to sell physical goods and services, increasing your online sales performance quicker. 

Below are some ways that you can use digital marketing to grow your sales for your small business: 

• Ensure that your content is written using SEO-friendly tactics and that it’s honest, straightforward, and approachable to build a foundation of trust with the consumer. 
• Invest in click ads to assist with your click-through rates.
• Create a sense of urgency such as a time-sensitive offer or access to a limited-edition product. Target consumers respond well to positive incentives, especially if they feel pressure to commit to purchasing. 
• Appearance is important, which is why investing in high-quality product images over simple thumbnails helps people to envision their need for the product before buying. 

Engage more with your audience

Brick and mortar stores achieve face-to-face interactions with their clientele daily, whereas e-commerce businesses must utilize online communication channels to engage with their audience. If your digital marketing goal is to better engage with shoppers, you can build your brand and influence sales through an assortment of online channels like Facebook, Instagram, and e-newsletters. While conversions are always at the forefront, communication with no-strings attached is more inviting and likable for customers, giving them the freedom to ask questions and make comments with an expectation to buy. This creates a trusting relationship between business and buyer. 

Below are some ways that you can engage more with your audience:

• Respond to queries on social media services.
• Respond to comments on social media services.
• Accept blogging comments and ensure that you thank visitors for leaving their input.
• Check direct messaging on social media for questions, feedback, or comments.
• Scan through emails to see if any are customer-related.

What other goals have you set for 2022? Drop them below to share with our readers.