Contents
What we do
Digital Strategy
The Gist
Trek Digital Marketing Vancouver takes a holistic approach to your business. Efforts in one area can have noticeable impact on other areas, both online and offline. We will help you develop a digital strategy that works for your business and your budget.
Key Components
- Audit of your existing online marketing efforts
- Understanding your end goal and working backwards
- Open discussions about the pros and cons of various digital marketing tools
- Recommendations designed to increase ROI
- An approach built around your business
PPC Advertising & Media Buying
The Gist
Just because one channel works for one business, doesn’t mean it will work for another. We take a close look at your business objectives and current media buying strategies and determine which channels are most likely to be successful for you.
Key Components
- Google Adwords Search, Display & Shopping campaigns
- Google Adwords mobile-focused and call-only campaigns
- Google Adwords Remarketing and Dynamic Remarketing
- Bing & Yahoo campaigns, including Bing Shopping
- Facebook, Instagram, LinkedIn and Twitter campaigns
- Advanced Facebook advertising
Search Engine Marketing (SEM/SEO)
The Gist
Let Trek help you improve your online presence and receive more Organic revenue. We have an extremely detailed process we customize to your business.
Key Components
- Page, category, subcategory and product optimization
- Website speed analysis and optimization
- Google Search Console setup and integration
- Local directory listings submissions
- Backlink building
- Internal linking optimization
- Blog article creation and optimization
- Social media integration and optimization
Conversion Optimization
The Gist
Bringing traffic to your website is one side of the equation. Now, how do we turn those leads into conversions? Trek’s analytical approach to conversion optimization not only ensures we get results, but it means we know exactly why we got the results we did.
Key Components
- Landing page optimization
- A/B testing
- Conversion tracking
Analytics & Reporting
The Gist
Having an in-depth understanding of your website is necessary for everything we do. Measuring and understanding results allows us to know what’s working and what’s not.
Key Components
- Page, category, subcategory and product optimization
- Website speed analysis and optimization
- Google Search Console setup and integration
- Local directory listings
- Backlink building
- Internal linking optimization
- Blog article creation and optimization
- Social media integration and optimization
Email Marketing
The Gist
Did you know that the return on investment for email marketing is
typically significantly higher than other digital channels? Let Trek help your business create and send professionally designed emails, or help you get started collecting email subscribers.
Key Components
- Email subscriber collection
- Email template creation
- Email campaign creation and results measurement
- Email marketing strategy
Blogging
The Gist
Well crafted blogs not only help your brand build trust and authority
among potential customers, but can also drive a significant amount of relevant Organic traffic to your business’ website. Our experienced copywriters work together with our SEO experts in order to create blogs aligned with your business’ goals.
Key Components
- Keyword research
- Blog topic and content creation
- Overall blog strategy and results measurement