Both vacationing and traveling for work are done a little differently in 2019. At one time a physical advertisement would have been enough to attract the attention of potential guests, but those traditions are quickly losing their ability to make meaningful impacts. This is why we’re promoting and strongly emphasizing on growing your company through the use of a digital connection. In fact, more than ever before, businessmen and women, families, couples and solo travelers are booking their flights, accommodation and even travel excursions online; almost as if the entire customer lifecycle has switched over to a more digital world. So, if you’re a medium-sized hotel chain that’s looking to heighten the reach of your target market or a small Bed and Breakfast that’s looking to gain some recognizable traction, then you’ll want to learn how digital media can significantly boost your booking numbers.
So many people spend time in the digital world
The modern-day traveler is accustomed to being connected to technology. So, naturally, that means that there is an influx in people taking the time to scan through their social media channels for travel inspiration. Wouldn’t it be great if a revelation sprang to their minds after they saw your company’s digital advertisement?
Keeping that in mind, it was reported in 2018 that 57% of hotel bookings occurred online, half of which were processed through the use of a smartphone. Further, this means that Gen Z, Millennials, Generation Xers and even possibly Baby Boomers are slowly catching onto this sophisticated way of travel booking. So, if you’re aren’t developing or constantly tweaking your digital marketing strategy, you run the risk of losing reach to these prospecting guests.
Digital media is an easier method for booking
Your hotel chain absolutely needs an easy-to-use, eye-catching booking system that makes the customer feel both comfortable giving out their credit card credentials, while also excited at your choice of visual design and photo features. After all, it’s your responsibility to get your guests excited about their experience.
That being said, it’s important to understand that when someone selects a destination as their vacation hotspot, they have many choices in terms of accommodation. So, why should they go with you? By making your booking process an enticingly fun, care-free experience, you’re locking in your guest’s approval and potentially even encouraging them to spread the word about their stay. Keep in mind that your hotel digital marketing strategy should accelerate your guest’s experience, so, think carefully about how your website is built and how your social media channels are curated — consider engaging information that entices prospecting travelers to make a booking.
Digital media is a great space to flaunt your brand
Hotel digital marketing is the perfect opportunity for you to express what your brand is all about. There are many social media platforms where you can spread the word about your hotel, allowing you to connect with current or past guests and even effectively attract new clients. Just keep in mind that formulating a digital marketing strategy takes a lot of time, brainstorming and patience and might require the help of a social media or digital media manager embellish unique branded content. Remember, this is a creative space where you should feel comfortable sharing beautiful images, engaging photos and even thought-provoking stories. Hire someone who understands your image and your undying need to put your hotel on the map.
It’s time to take advantage of digital media and communication with your audience, share historic insights, write interesting content, take incredible photos and encourage a connective memory that your guests will never forget.
Can you think of an example of a hotel digital marketing strategy? Share with our readers below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.