CASE STUDY

Poco Marine (PPC)

The Challenge

Poco Marine is a supplier of marine parts and equipment. Poco Marine had an established brick and mortar store when Trek Marketing started working with them in November, 2018. Their goal was to improve their online presence through PPC advertising, while maintaining a very high return on ad spend due to low industry margins.

How We Helped

Trek Marketing developed Google and Microsoft Ad campaigns in order to help Poco Marine increase its online presence. Through a combination of Product Listing Ads, Dynamic Remarketing and Search Ads, Trek Marketing worked with a very tight budget, spread across multiple campaigns, in order to achieve a high return. In addition, given the extreme seasonality of the business, Trek Marketing further tailored its strategy to ensure ad funds were adequate during peak months, and not wasted during off-peak months.

The Results

Between November, 2018 and November 2022, Trek Marketing was able to achieve:

• A return on ad spend of 10 times through Google Ads.
• A return on ad spend of 34 times through Bing Ads.

Other Marketing Highlights

• In addition, Poco Marine saw a 38% increase in total website revenue from January-June, 2019 vs. January-June, 2022.