CASE STUDY

Upscale Mens Wear

The Challenge

Upscalemenswear.com is an online retailer that specializes in high-end men's clothing and accessories. The website offers a wide range of upscale menswear options, including suits, dress shirts, shoes, and accessories from top designers and brands such as Zegna, Brioni, and Canali. They were keen to continue their year over year growth while also expanding their online presence in order to acquire new customers. Trek Marketing started working with Upscale Menswear in July 2019 to improve their organic traffic, revenue, and conversion rate.

How We Helped

Trek Marketing helped Upscale Menswear to thrive in both Google and Microsoft's search engine. We have closely worked with the Upscale Menswear team to create content to explain the product lines and the intent of the use, to target eCommerce, transactional, and informational keywords. We have helped with the navigational system and cleaned the unrelated products on the categories. We have helped them with coming up with different category systems that helped them to target keywords with higher search volume. From content writing to meta data writing, we have managed their outreach program too.

The Results

Trek Marketing fully took over Upscale Menswear accounts in July 2019. Comparing the growth of an already established industry leader after 4 years of working with Trek Marketing, we found that this for this data range: July 1, 2020 to July 1, 2022 Vs. Jul 1, 2018 to Jun 30, 2020

• Increase in organic revenue
• Increase in transactions
• Increase in organic traffic