marketing techniques

Digital marketing techniques that hold the most value for business owners

Your online presence is essential, regardless of whether you’re starting a new e-commerce business or simply taking over from a previous owner. While the 2020 year has brought about a lot of changes, the only change to online shopping is that it has become more important than ever before, as more customers are flocking to […]

seo rankings

Are you looking for some SEO tips to boost rankings?

While most e-commerce business owners possess a rough understanding of how search engine optimization (SEO) affects their presence, many aren’t knowledgeable enough to increase their online rankings, which is why industry experts are needed to improve the quality of traffic and clicks. Nevertheless, with so much lucrative information available at your fingertips there are still […]

lady taping a box

Common digital marketing mistakes to avoid as an entrepreneur

Since it’s difficult to guarantee which investments will generate a consistent return, e-commerce business owners will often face marketing hurdles where they will struggle to see profitable results. So, whether you’re looking for help with various digital marketing activities or simply want assurance that you’re on the road to success, an assortment of digital marketing […]

cyber monday sale

How to market your website’s Cyber Monday sale

Every business wants to capitalize on holidays that have a crazy shopping demand, which is why the weeks leading up to Cyber Monday and the holiday season are where many e-commerce companies see an influx in purchases. While it’s never too late to re-work your holiday digital marketing strategy, the sooner you start making changes, […]

facebook and google ads

Tapping into success: Which offers the best ROI? Google or Facebook ads?

Google Ads and Facebook Ads have a longstanding rivalry and when it comes down to your return on investment (ROI), it’s essential to invest in the right platform that will generate ad revenue. A professional digital marketing agency would easily be able to determine which platform would work best for your business, but for those […]

halloween marketing plan

How to properly plan for your Halloween marketing promotions

The spooky season is in full swing and with All Hallow’s Eve approaching, you should be orchestrating a digital marketing strategy that embellishes all the chills and thrills of your business. While this autumnal holiday doesn’t involve gifting presents, consumers love a company that decorates their websites with festive charm, and even better, plans some […]

serp for seo

Three things we learned from last month’s SERP glitches

For those who’re well enveloped in the world of digital marketing, you likely caught wind of Google suffering a massive indexing glitch last month. Since this bug dejectedly impacted the search quality among users for many hours, it’s worth discussing how this kind of disruption can affect business owners and those who work alongside companies […]

digital marketing trends

Popular trends in the realm of digital marketing that continue to stay relevant

In today’s evolving digital landscape there’s an assortment of big business tactics that have proven to be beneficial to e-commerce companies. While generating results can be a challenge at first, many businesses are choosing to showcase a variety of digital marketing techniques to continue to flourish in their trade, and some of these popular trends […]

How Black Friday and Cyber Monday will change amid coronavirus pandemic

While shopping holidays like Black Friday/Cyber Monday may look a little different this year, it doesn’t mean that you can’t utilize the months leading up to the infamous weekend to properly prepare your business to meet the demands of consumers during the pandemic. After all, this new normal has been great e-commerce business traffic and […]