brand awareness

How do you build a successful brand?

Creating brand awareness is one of the most important things you can do as an e-commerce business owner. Familiarity and accountability generate devoted customers and establish a relationship that will grow through proper marketing, word-of-mouth and organically as your company expands. Naturally, brand building is so much more than a fancy website, an eye pleasing […]

how to sell your product online

3 tricks to help you sell your product

As an e-commerce business owner, you are constantly being bombarded with research that tells you how to sell your product(s) online to consumers. You may find yourself asking questions like, “why do people buy this or what influences their decision?” Needless to say, it is important to understand some of the “motivation that exist behind […]