Digital Strategy

The Gist

We take a holistic approach to your business. Efforts in one area can have noticeable impact on other areas, both online and offline. We will help you develop a digital strategy that works for your business and your budget.

Key Components

  • Audit of your existing online marketing efforts
  • Understanding your end goal and working backwards
  • Open discussions about the pros and cons of various digital marketing tools
  • Recommendations designed to increase ROI
  • An approach built around your business

PPC Advertising & Media Buying

The Gist

Just because one channel works for one business, doesn’t mean it will work for another. We take a close look at your business objectives and current media buying strategies and determine which channels are most likely to be successful for you.

Key Components

  • Google Adwords Search, Display & Shopping campaigns
  • Google Adwords mobile-focused and call-only campaigns
  • Google Adwords Remarketing and Dynamic Remarketing
  • Bing & Yahoo campaigns, including Bing Shopping
  • Facebook, Instagram, LinkedIn and Twitter campaigns
  • Advanced Facebook advertising

Analytics & Reporting

The Gist

Having an in-depth understanding of your website is necessary for everything we do. Measuring and understanding results allows us to know what’s working and what’s not.

Key Components

  • Page, category, subcategory and product optimization
  • Website speed analysis and optimization
  • Google Search Console setup and integration
  • Local directory listings
  • Backlink building
  • Internal linking optimization
  • Blog article creation and optimization
  • Social media integration and optimization

Conversion Optimization

The Gist

Bringing traffic to your website is one side of the equation. Now, how do we turn those leads into conversions? Trek’s analytical approach to conversion optimization not only ensures we get results, but it means we know exactly why we got the results we did.

Key Components

  • Landing page optimization
  • A/B testing
  • Conversion tracking