While many small businesses start their selling journey within their local community, for a company to grow, it must expand past its local region and start drawing in customers if it wants to reach its full potential. Since startup e-commerce retailers may not have loads of tools at their disposal to help them achieve this goal, it’s important to do the research to know which technological advancements are worth investing in when reaching consumers outside of their community.
Understand the differences between communities
Each local community is unique, which means that you should take some time to explore your new target market before venturing too far. For example, if the differences you find are major enough, you may want to warrant a change of tone in how you communicate with this audience. After all, it’s always good to speak to local markets when you’re developing your new business. We also recommend creating localized content on your website to help attract shoppers.
Ask yourself, “does my product/service fit this new market?”
Whether you’re a Canadian business looking to expand into the U.S. or a U.S.-based business wanting to capitalize overseas, the first thing any company should do is to make sure their products and/or services are suitable for the clients within these new markets before investing in digital marketing services that will target and approach these shoppers.
Use your personal connections to create a buzz of social engagement
Your biggest supporters are the people whom you’re closest to, which is why it’s important to never overlook friends and family when your business is attempting to bridge another community outside of your own. Look to where you’ve lived in the past, where you went to school, and where your loved ones live, and start creating campaigns and social engagement around these connections. It’s much easier to creak into markets that you’re already familiar with than to start something from scratch.
Build your relationships and reputation as a business owner
A growing business relies on the strength of its relationships and reputation to succeed. Since building these connections requires knowledge of your products and/or services consider offering a few complimentary minis or sessions to allow people to test before they purchase. You can also collaborate with other local businesses that share your values to allow them to build with your brand and possibly utilize social engagement to tell their customers about your brand. Peer and client endorsements often go much farther than a basic marketing campaign.
Focus on your online presence
E-commerce businesses heavily rely on their online presence to bring traffic, conversions, and revenue to their websites. Start by optimizing your website and narrow your focus to the pages, categories, products, and services that most people will check out first. You should also research to see what competitors are doing, what platforms they use, and the types of content they create that may also resonate with your target market. Then, mirror their strategies by creating social engagement to serve your audience.
Which method of outreach are you most keen to try? Let us know in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
A digital content strategy is a huge part of an effective game plan for e-commerce businesses. Whether you’re a new company on a limited budget or an established brand that’s looking for a fresh avenue to allocate your funds, there are plenty of awesome tools out there that help you to amplify your content marketing efforts—many of which are free to use!
#1: Canva
While Adobe Photoshop is a great platform for professional photo editing, Canva is an amazing free tool that allows business owners to easily touch-up graphics, while also enabling them to create custom images through modifiable templates, graphics, and fun, animated elements. This is a game-changer regardless of the industry you’re in, as it allows your team to get creative, but also gives them the safety net of having graphical elements pre-made and ready-to-use. Although there’s no need to pay for the software, there’s an option to upgrade to Canva Pro for additional access to a bunch of editing features and templates!
#2: Trello
For this one, we’re taking it right out of our personal digital content strategy. Here at Trek Marketing, we swear by Trello. This virtual project board allows you to keep track of your content projects by creating lists—writing, editing, launch days, etc. Not only can you better manage your deadlines and tasks but other team members who have access to your Trello board can as well, streamlining your digital content strategy with a better workflow.
#3: HubSpot
Captivating headlines and titles are essential to content marketing success. However, many entrepreneurs are expert copywriters, which can make it challenging to come up with catchy titles. That said, HubSpot’s Blog Topic Generator is a great resource for e-commerce captions. All you need to do is write three important nouns that are relevant to your topic and niche industry and HubSpot will generate something on the spot. It’s that easy!
#4: Thinglink
We’re living in a time where you need to catch your audience’s attention by sticking out from your competition, which means that you need to generate buzz to become popular and powerful. Since most consumers today are drawn in by interactivity over words, Thinglink is a great digital content strategy tool for creating interactive images, videos, and 360 content. It’s so important to have a strong collection of visual content, especially when further explanation is needed to explain complex ideas or topics about a product or service.
Are there any other free platforms that we missed on our list? Drop a comment below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
Social Media Management can be a daunting task, especially if you’re new to the industry. With millions of companies competing to get the market’s attention, you’ll have to bring your A-game to stay relevant amongst all your competitors.
As Social Media has grown substantially well over the years, the competition has also increased. Companies saw the impact it can have on their brand publicity and profitability. Fortunately, you won’t have to do all things by yourself. Many Social Media Management Tools for different applications have been developed to provide a scalable service for people trying to grow on social.
In this article, we’ve garnered some of our personal favorites regarding Social Media Management and how you can use these particular tools in organizing, creating, managing, and all across the board to make your social media growth a little faster and much more effortless.
Staying on top of all your marketing plans for every social media platform is not as easy as it sounds. Using one or two platforms might be manageable, but imagine balancing four, five, or even six accounts for different platforms, it sounds stressful, right?
This is where Hootsuite comes to the rescue. With a customizable dashboard, you may now easily oversee what’s happening across all your social media platforms and holistically execute your marketing strategies. Do more in less time by using their added features such as scheduling posts, organizing content, easy access to data analysis, and more!
Success in social media is a constant search for ways to create content that people will find interesting, therefore gathering traction and consistent traffic. This is why collecting data points and live analysis is the game’s name, which Buffer completely understands and aims to provide for social media marketers out there to use.
Schedule posting and analyzing real-time analytics are just a few of the many tools you’ll get from Buffer. Their simplistic approach and consistent ways of improving service make Buffer one of the most viable comprehensive tool kits for social media management today.
Talk about creating something from nothing, Later has come from being a simple Instagram tool back in 2014 to being the number 1 visual marketing platform for Instagram with over 6 million users globally. There’s no question why many companies have trusted Later, as the effectiveness of their simplified methods speaks for itself.
Scaling from an Instagram scheduling tool to being a comprehensive social media management toolkit makes Later one of the favorites in the media world. With visual scheduling, media management, marketing, and analytics, you’ll be able to skyrocket your brand to the next level.
Not all social media managers need the same help when streamlining their processes. Some may be more interested in data and intelligence, and some may need help in customer care. SproutSocial understood the dissimilarity in the business needs and provide solutions that cater to each problem separately.
SproutSocial has all the right tools for you to create a formidable brand, whether you need social amplification, social commerce, or employee advocacy. Turning problems into opportunities, SproutSocial has continued to improve its services to better cater to companies worldwide.
When you think things can’t get any better, Agorapulse finds its way into providing service for social media marketers like no other. Managing multiple social media accounts on various platforms could easily be a mess. Having management tools is a must-have if you’re serious about competing in the current market.
Agorapulse is making its case for being one of the best social management tools today. They focus on bringing order in the chaos of your inbox, providing quality support, competitive pricing, and creating a seamless approach to making things a lot less complicated for efficiency and better progress.
If you’re looking for a cost-effective social media marketing management tool for your business, SocialPilot should be on top of your list. With collaborative features, you’ll be able to share ideas and have a cohesive approach with your work team regarding the strategies you’re planning to implement. You’ll also have access to accurate data analysis that you can use to improve your approach and get more traffic.
SocialPilot has an effective way of foreseeing marketing trends and tools you can use in implementing more data-driven marketing strategies.
It’s easy to get overwhelmed with all the strategies, next big thing, tools, and other noise that floats all over the internet. Content Marketing doesn’t have to be so complicated, and this is what ContentCal has been trying to prove ever since it launched. They aim to provide robust tools and strategies that are tried and proven effective methods that ramped up so much traffic for their satisfied clients.
ContentCal isn’t stopping at providing business toolkits. They also help educate marketers worldwide on what it takes to create engaging content that truly works.
If you’re looking to attract new customers, gain better traction and improve your workflow efficiency, Sendible is a sensible solution for all your marketing problems! Sendible seems to make all the right moves in creating a comprehensive social media management toolkit for social media managers and agencies, providing a wide range of functional tools ready to be utilized.
Monitor your performance through detailed progress reports and track user behavior through data analytics using the vast features of Sendible.
Optimizing workflow through collaborative strategies seems to be working quite well for companies today. As the competition for people’s attention rises, it’s becoming more crucial to have an effective social media management system that promotes communication and collaborative effort, ideal for team projects on agencies.
With 45+ integrated applications, Zoho never fails to provide what every scaling business needs. Integrations such as CRM Plus, Workplace, Finance Plus, and much more separate Zoho Social from your ordinary social media management system.
Unlike most all-around social media management systems, Tailwind is tailored primarily on two visual platforms: Pinterest and Instagram. That being said, expect to have a more curated approach to their social media growth methods. The primary purpose of Tailwind is to eliminate the hours and hours of staring at your screen without getting anything done and doing the guesswork when it comes to business. They believe that to find success in social media, you’ll have to have structured and data-driven decisions.
Doing everything alone won’t do the trick, and so to find success in social, you’ll have to seek tools that’ll help streamline your processes, especially for marketing. With Tailwind, creating, scheduling, optimizing, and automation should be a breeze and instantly take your brand to the next level.
Nurul Afsar is a seasoned SEO expert with a decade of experience under his belt. He has a deep understanding of search engine algorithms and a proven track record of delivering outstanding results for his clients. Afsar specializes in technical SEO, on-page and off-page optimization techniques, including keyword research, link building, and content creation. He has experience working with a wide range of industries and is well-versed in the latest SEO trends and best practices. He is passionate about helping businesses succeed online and is dedicated to delivering measurable results for his clients.
Not so long ago, online real estate marketing was a nice-to-have asset for real estate professionals. However, times have changed and businesses that don’t invest in their digital portfolios risk falling behind their competitors. As technology continues to govern our lives, our reliance on it will only continue to grow. Thus, the best way to ensure that your leads continue to grow alongside your company is to work with a digital marketing agency that understands how important clicks can be.
Take advantage of geo-fencing
What’s geo-fencing you ask? It’s a virtual perimeter for a real-world geographic area. This location-based technology allows business owners, in this case, real estate agents and/or companies, to hone in on a target audience based on location. Since a huge majority of prospective home sellers and buyers use their mobile phones to search for real estate, “geo-fencing” is an effective way to deliver relevant messages to the right people. How your campaign works are by precisely targeting a radius around a specific location, which makes it easy for smartphone audiences to find you based on that defined region. The region could be a small neighbourhood or an entire city, and you can also specify types of real estate such as apartments, single-family homes, and office spaces.
Build out your SEO strategy
While this digital marketing service is best used in a wide variety of industries, real estate marketing greatly benefits from an effective search engine optimization (SEO) strategy. That said, because location is such a key factor in selling something like real estate, local SEO is important when formulating your business goals. For example, it’s essential to rank for local search terms like “best real estate agent” and “homes for sale near me” as these are common phrases that clients type in search consoles to find their ideal agent and/or open houses.
Here are some other ways to utilize SEO in your real estate marketing:
Create and optimize a Google Business Profile
Regularly write and publish content through that profile
Build backlinks from professional and general directories
Gain reviews on Google, Facebook, and Yelp
Social media harnesses huge power
When it comes to online selling, social media platforms are a goldmine, especially for those looking to generate real estate leads. This is because many active homebuyers are from the generational group who regularly use social media. So, by leveraging the power of popular channels, your real estate marketing can easily reach the audience that currently dominates the market.
Below are some ways we suggest;
Research relevant hashtags and use them to optimize your social content
Use your accounts to educate buyers
Chat with your followers and answer their comments
Promote amenities and neighbourhoods, not just the house
Share your real estate success stories
Consider utilizing video as part of your social strategy
Real estate marketing is rapidly growing, how are you going to remain relevant in a heavily saturated industry? Drop a comment below to let us know.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
The significance of cyber security is seemingly more notable in this ever-growing digital world we live in. Yet despite the surge in online shopping, many businesses and shoppers are unprepared to deal with vulnerabilities. As the world of e-commerce and digital marketing expand hand-in-hand, the opportunity for attacks becomes more prominent. Listed below are three prevalent concerns where businesses could greatly benefit from professional cyber security services.
#1: Malware and remote access to customer relationship management (CRM)
Cyberattackers target CRM software to access personal and financial information about employees, customers, and vendors. Not only does this cause irreparable damage to a brand’s image, but it also exposes weakness in the system. A CRM is where businesses store the majority of their private data, which is why it’s essential to stay ahead of hackers by testing for security weaknesses before they’re exposed. This will help to build meaningful customer relationships and grow your company revenue.
While building a secure website should begin in the development stage, stricter security measures may be needed later as well. However, are there any things you can do to maintain cyber security in-house? Be sure that any software you download comes from trusted sources and partners and always log out of CRM when you’re not actively using it.
#2: Phishing and email marketing
Email-based attacks have increased in frequency since the rise of this digital marketing service, but even more so since the beginning of the COVID-19 pandemic, where businesses saw an increase in new, organic, online traffic.
For those who’re unfamiliar with the terminology, phishing is a word that’s used when hackers pose as real businesses and send malicious emails to people to trick them into revealing financial information, system credentials, or other sensitive data. In this regard, business owners must remain aware of email phishing tactics while email users avoid strange requests for information.
#3: Fraud and social media marketing
Social media is one of the many elements that make up the bread and butter of the digital marketing industry. As such there are cyber security concerns around attacks where hackers are impersonating businesses or deploying ransomware—a type of malware that threatens to publish the victim’s personal data and block access to it unless a ransom is paid.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
While all digital marketing services have their purpose, there may be a route to take that’s more suited for your business. When it comes to PPC and SEO, more digital marketing services are strategic and possess the power to generate traffic and conversions. That said, before you decide whether one or both is more suited to your needs, you have to understand what they do and their pros and cons.
What’s Pay-Per-Click Advertising (PPC)?
Known most often as PPC, this digital marketing service uses targeted advertising to buy visits to your website. Business owners pay a fee every time someone clicks one of their ads—the cost varies depending on where the ad is placed (Google, Facebook, etc.) and your budgeted monthly ad spend—which is leveraged by search engine traffic or by bidding for keywords related to the products or services you’re selling.
What are some advantages of PPC?
This digital marketing service is known to produce quick results. Once your campaign is launched, you should see an uptick in traffic, clicks, and conversions.
PPC is easily controlled. Business owners set a budget with a goal of how many leads they hope to get in return.
You don’t need to worry about search engine algorithms when you use PPC because you aren’t trying to obtain an organic position. You bid for your spot!
PPC allows you to easily target potential customers based on keyword searches, their geography, and even the time of day. This cannot be done with organic traffic.
These types of campaigns allow visuals in addition to text. This can help a user to be more inclined to click on the advertisement, which increases the average click-through rate.
What are some disadvantages of PPC?
It usually costs more than SEO to get good results, as some keywords have higher price points than others.
The research required to know which keywords to target is time-consuming, on top of managed ad spend and measuring returns.
PPC only remains effective while you’re paying for it. Unlike SEO which continues to draw in traffic as a long-lasting method, the minute you stop your PPC campaigns to divert the budget elsewhere, potential customers won’t be able to find your site the same way.
Click fraud is a problem that occurs when companies use manual clicks or damaging software to simulate human clicks from various IP addresses. This will rapidly increase your cost.
As one of the most common digital marketing services, SEO is all about optimizing your web pages to get them to rank higher in search engine results. This enables search spiders to understand your web pages and rank them above your competitors. Keep in mind that search engines like Google are consistently changing their algorithm to provide more helpful content to their visitors, which can affect your rankings if you aren’t on top of these new requirements. While cultivating inbound links from other sites dictates your “link authority” elements like blogging, social media marketing, and videos are other ways to effectively use your quality links.
What are some advantages of SEO?
This digital marketing service is cost-effective and is incredibly budget-friendly to set up and manage.
Organic SEO is completed with long-lasting intention, meaning that when it’s properly optimized with good link authority, your site can continue to rank even if you step away from it for a few weeks.
SEO helps to build credibility and trust.
What are some disadvantages of SEO?
When compared with PPC, SEO is a much slower process, as it can take months to start seeing results.
SEO is ongoing. Your site will never be 100% optimized so it will require continued work to reap the rewards of higher rankings.
There is no one-size-fits-all approach to digital marketing, which is why the answer to the which provides more value depends on you. If you have the budget, a PPC campaign will offer you the fastest results. However, if a longer timeline is something you had in mind, SEO efforts achieve some of the best results and return over time. Either way, Trek Marketing can help get your digital campaigns launched!
Which of the two digital marketing services has proven better for your business? Let us know in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
Your website is part of the consumer journey, which means there’s a strong need to measure its efficiency. Digital marketing success relies heavily on a brand’s ability to sell online and maximize return-on-investment (ROI). While clicks do possess some power to provide companies with insight into how their efforts are being recognized in digital advertising, there are many more in-depth metrics that point to digital marketing effectiveness.
By the overall site traffic
While you can measure site traffic in a few ways, Google Analytics is a great free tool that helps business owners to monitor their site’s performance to know which digital marketing efforts are working best for their campaigns. Not only does examining overall traffic to a website give you an idea of how many visitors are stopping by, but Google Analytics also allows you to filter by day, time of day, click-through rates, conversions, session time, the source of the traffic, and even offers you insight into if the users are new or returning. This enables business owners to view a more complete picture of their web traffic allowing them to tweak website goals and the purchase cycle of the consumer. Understanding your campaigns better can also allow conversions, traffic, and sales to grow as you continue to target returning customers and better target the first-time consumer.
By mobile traffic
Much of your website’s digital traffic is likely coming from mobile devices. Because of this modern-day trend, it’s essential that you know the percentage of users accessing your site via mobile and whether or not it demands more attention. Mobile traffic metrics teach business owners how many users are accessing their sites via mobile and can even break down by demographics such as age, location, and gender. You must examine how long each user is active on the site and compare it with your non-mobile traffic to determine where users are most engaged and work towards enhancing those experiences.
By traffic sources
All of your outgoing campaigns should be tagged to allow for easy examination by traffic sources to your site. This means that whether you’re sending an email, leaving a blog live on your website, or posting through your social channels, everything will be trackable back to its source. Things like keywords, what websites users are coming from, and search traffic percentage are all sources that can be highlighted by your marketing efforts, allowing you to know where to allocate future funds for digital marketing strategies.
By time spent per visit
With easy access to viewing the average time that each user spends on a site, businesses can learn more about their content’s engagement. The longer users spend on pages they’re viewing, the more likely they’re to enjoy the content and the experience offered on your website. Ultimately, taking the time to measure this metric will allow you to understand how your campaigns are performing and provide you with a deeper insight into how your digital marketing strategies are co-existing overall.
Are your digital marketing strategies measured by any of the above metrics? Do you know of some other resources that business owners can use? Please drop a comment below and tell us your thoughts.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
While St. Patrick’s Day was first celebrated as a means of commemorating Christianity in Ireland, it has since evolved into a celebration of culture and heritage everywhere. Whether you enjoy grabbing a pint of Guinness, eating up some bangers and mash, or simply indulging in the traditional sound of Celtic music, the holiday is a great way to engage and entertain your audience with vibrant marketing ideas. Here are a few that we recommend if your social campaigns are lacking festive assets.
Run a promotion where customers can save some “green”
If you’ve been looking for a great way to segway into a sale, St. Patrick’s Day could be your business’s perfect opportunity. Not only is this festive occasion super lucky, but since it’s one where gifts aren’t needed, it’s a time where shoppers can reward themselves instead. One of the easiest ways to advertise an upcoming promotion is via social media. Whether you want to create and share a St. Patrick’s Day graphic or advertise a product that also happens to be green, there are many ways that your business can keep your audience engaged (and entertained!).
If you aren’t confident in your ability to shamrock-and-roll a brilliant St. Patrick’s Day campaign, Trek Marketing can assist you will your social media marketing management for this holiday and any upcoming events.
Host a St. Patrick’s Day giveaway or contest
Everyone loves a good freebie! As a business owner, contests are a great way to engage with your audience and gain train that will increase your following. While advertising your giveaway on your website is bound to create hype, we also recommend sending out an email and posting about it on your social channels for quicker and easier exposure.
Your social media marketing management team will encourage you to include some rules that are directly beneficial for your business such as: must be following all social media accounts, must like and save social media posts, must comment and tag friends on social media posts to gain entries, and for additional entries, please share the post on stories. This creates the ultimate traction among all applicants and gives their friends an option to follow you as well. Be sure to also include contest dates and let followers know that unfollowing the account(s) will exclude them from future giveaways.
Post behind-the-scenes photos and videos
Whether you take a few snaps of your team packaging post-promo orders or a couple of clips of your warehouse, these types of behind-the-scenes content give customers a better understanding of how you coordinate your business, helping to build strong relationships with customers and leads. This is especially important whenever there are holidays and you can show off your festive workspace!
Harness the power of “reactions” on Facebook
There was a time when users could only select “like” on Facebook content, however, now there are six additional ways that they can respond: “love”, “angry”, “haha”, “wow”, “sad”, and more recently, “care”. These reaction buttons harness a lot of value for businesses as they allow brands to gauge the interest or feelings about how their followers are reacting to a particular topic. If you’re finding lots of “angry” or “haha” reactions to relevant, important content, perhaps it’s time to consider social media marketing management in your strategy budget.
Which of the following suggestions did you find most useful for the upcoming holidays? Drop a comment below and let us know.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
Are you ready to get your digital marketing efforts recognized within the travel industry? If so, you aren’t alone. With spring quickly approaching people are starting to research and book their yearly travel plans. This means that you need to be ready for those searching for cheap travel deals, flights, and hotels. Here are some ideas on how you can win over consumers.
Monitor search stats
Leisure travellers go on a couple of trips per year, which means they must do regular research before those vacations can be booked. Each month, search engines such as Google and Bing see millions of searches using keyword varieties pertaining to many types of travel.
Here are some that have proven to be most popular:
Airline tickets
Airline reservations
Hotel and motel reservations
Vacation packages
Car Rentals
Cruises
Since most customers plan ahead when booking a trip, it’s important that you plan your digital marketing strategies well in advance. Whether you manage an airline, a luggage company, or hotel digital marketing, all efforts should be catering to months ahead, while also considering last-minute travellers.
Understand the customer journey
While it would be great if shoppers searched for a travel-related keyword, saw your paid search ad, clicked, and immediately purchased, the reality is that each customer journey is far more complex than that. In fact, one person may have hundreds of interactions with travel brands while researching a single trip.
Here are four key moments where you should aim to win over your customers using your chosen digital marketing strategies:
The dream stage: This is where those who are thinking about planning a trip find ideas and inspiration on where to go and what to do. While it isn’t easy to capture conversions during the dream stage, you can make an impact that will help them to consider your product or service when it’s the booking stage.
The organizing stage: Once people get past the dream stage, the organization stage is where they’re in deep consideration mode. The destination has been selected and the next steps are choosing a hotel or airline to book, often based on location, cost, and timing. While there’s not much you can do to change the cost and timing as an airline, with hotel digital marketing, you can amp up your creativeness to excite shoppers about your location.
The booking stage: Now that customers have made their decision, they’re ready to make reservations. This would be a great time to upsell your other services. For example, if you operate a hotel, perhaps tour packages, room upgrades, dinner reservations, and/or massage packages would be options to market at this point.
The experience stage: Tied into the booking stage, the experience stage is where you have an opportunity to offer further interactions with your customers. Whether this is a further chance to upsell a service, offering a discount for a later time, or waiting until the service has been performed and asking for a review, the experience should never go overlooked.
After two years of limited travel through a global pandemic, people are thinking more and more about how they will be using up their vacation time. By understanding the above key moments you can influence the customer journey and increase your digital marketing conversions.
Target the right audience
The demographics of your target audience should be a strong consideration in your digital marketing efforts. Whether your product and/or service caters to families, seniors, or women versus men, things like age and income are also very important. For example, if your hotel wants to promote family travel, we recommend targeting women between the ages of 35 to 49. This is because they’re often the ones doing most of the research and booking. Also, be sure to write your ads or other hotel digital marketing efforts from the perspective of the buyer person to create emotion that will encourage clicks and conversions.
Is your business ready to welcome travellers again? Drop a comment below to share your plan with us.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
While email marketing for small businesses differs from email marketing that’s used by large corporations, it’s equally strategic. You start by setting goals, picking the necessary tools to determine your target audience, building a list of tactics, optimizing, formating, creating, and scheduling your content. The only defining detail that separates each email marketing strategy is the tactics used to do all of the above and the scale at which it is done.
How can small businesses take advantage of email marketing?
If you haven’t already, as a small e-commerce business, you need to start reaping the benefits of email marketing. This digital service allows companies to build trust with local customers and is a huge advantage that they can hold above larger corporations who fail to resonate within these smaller communities. That said, transparency and honesty with your clientele are key, which is why unsolicited or generic emails will easily lose ground in favour of more modern approaches.
Before you can plunge into sending emails, you must first get customers to subscribe and agree to be a part of your email list. Not only is this a requirement for legal purposes but it allows you to ensure that your list is filled with potential buyers that are interested in your products and brand. To capture lots of emails, be sure to make the signup easy to find with minimal steps involved. While growing your list might take time, this will allow you to prepare your digital marketing goals and speak with an agency that offers email marketing services. Professional email marketing will ensure that your newsletters are of higher quality and filled with exclusive, eye-catching content to promote your brand and assert you as a knowledgeable member of your industry. Instead of screaming for attention, you’re strategically generating a buzz that helps to cement strong customer relationships.
How do small businesses measure email marketing success?
There are many ways that a small business measures the effectiveness of its campaigns. Success rates can be measured with several metrics such as open rates, click-through rates, time spent on pages, and conversion rates. You should keep track of the number of emails that get marked as spam and also those that are forwarded. Then, compare that with the number of emails that were deleted before or after they were opened. All of these metrics yield valuable insights for future emails and further develop your email marketing strategy.
How do you improve the efficiency of your email marketing?
Many effective methods ensure email marketing success, including:
Optimize emails for good display on mobile phones
Create a schedule for sending emails and adjust it according to metrics
Cater content to a targeted audience
Divide your mailing list into segments and build tactics to appeal to each audience
Test your emails before sending them
Monitor their performance reports and develop ongoing changes to your email marketing strategy
Do you have any more questions about email marketing for your small business? Drop a comment below for a prompt response.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
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