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    The pros and cons of outsourcing your digital marketing project

    Posted on by Alex Wilks

    Targeting the growth of your e-commerce business should be an essential part of your online marketing strategy, especially in these unprecedented times. If you’ve resorted to Googling “outsourcing digital marketing in Vancouver”, know that you aren’t alone. Many business owners are on the hunt for ways to get ahead of their competition, and to help you make the best business decision, it’s important to know if the benefits outweigh the risks. 

    How to determine if outsourcing is for you

    Outsourcing your digital marketing is when you use a third party to create content or perform marketing services on behalf of your brand to promote the growth of your business. This could include writing copy, blog management, creating social media posts, producing custom video content, constructing lead magnets, designing ads, managing pay-per-click (PPC) campaigns, setting up Facebook ads, and managing your search engine optimization (SEO) strategy. While these are a few examples of what types of services you can outsource, there will always be options for more assistance elsewhere. 

    What are some pros of outsourcing digital marketing?

    Do you or your employees possess any hands-on digital marketing experience that could be advantageous in the implementation of future strategies? If not, here are some reasons to consider outsourcing digital marketing, especially in competitive marketplaces like the city of Vancouver.

    • Expertise: Whether you select an agency or a freelancer to be a part of your team, someone with expertise in the digital marketing field will know of ways to get things done more efficiently and effectively.
    • Money savings: While you may think paying someone to perform a service costs too much, it’s important to remember that if you lack the skills needed to get traffic to your website, you won’t be making any money to begin with. Consider the person you hire as an investment. The best part is that most agencies offer hours-based packages to allow you to start small and add more time as your business grows. 
    • Accessibility to multiple services: While this benefit may be achievable with the right freelancer, often the ability to subscribe to multiple digital marketing services can only be found within an agency. Outsourcing digital marketing in Vancouver gives business owners the power to access an entire team of staff that through collaborative efforts will provide your e-commerce brand with a menu of options to increase conversions. 
    • Frees up your time: By relying on experts to get your online marketing tasks done you have more time to dedicate to other aspects of running your business. 

    What are some cons of outsourcing digital marketing?

    Depending on how you measure your businesses’ success, it may be best to keep some of your digital marketing efforts in-house. For that reason, here are some examples of why you may want to not outsource all of your digital marketing services.

    • Fear of brand consistency issues: Every business creates values and a reputation over time, which can make it difficult to feel comfortable passing the reins to someone that doesn’t live and breathe every aspect of your brand. 
    • You won’t have 100% control of all timelines: While services like blogging, email marketing, and social media possess the ability to formulate strict posting schedules, other efforts like SEO and PPC advertising can take more time to show their value, and if you’re using a freelancer for any of the above tasks, you will need to remember that their ability to rearrange other commitments to prioritize you might not always be possible.
    • Not as much freedom to offer a personal touch: Small businesses build their brand on connecting with their customers, and while outsourcing gives you access to so many amazing resources, mastering the tone and voice you’ve envisioned may take time for other people to covet. 

    In our professional opinion, none of the above cons possess any inabilities inhibiting them from being overcome. Especially through the use of proper implementation and communication by outsourcing to the right digital marketing company in Vancouver.

    Do you possess any other questions or concerns about outsourcing? Please drop them below for a speedy reply.

    6 digital ways to improve real estate in a booming market

    Posted on by Alex Wilks

    In the last year, the global coronavirus pandemic has shattered world economies, yet the real estate market has prospered despite job loss due to stay-at-home orders. While low-interest rates seem to be one of the driving factors keeping the housing market afloat, the extremely tight supply of homes is also a reason for the high demand. Needless to say, in this seller’s market, there are a variety of ways that digital marketing is improving the real estate sector for buyers, sellers, and listing agents. 

    How can digital marketing for real estate benefit buyers, sellers, and realtors?

    While every industry should adopt technology to attract new customers, some can achieve considerable heights through the help of professional digital marketing, and real estate is one of them! With fresh and exciting innovations, realtors are finding new ways to market properties and both sellers and buyers are loving the engagement that comes with this type of branded content.

    Here are some added benefits:

    • Digital marketing saves time and resources: Sellers can display their properties online which allows them to gain a further reach, whereas, buyers can take part in interactive tours, have face-to-face meetings, and read details about prospective properties before even stepping foot in them. 
    • Digital marketing raises the online visibility of real estate companies and listings: Achieving more website visitors is crucial for real estate and often using digital marketing to build up online traffic and increase customer service through informative blogs and social media posts are the best ways to build confidence, trust, and brand identity. 
    • Digital marketing boosts professionalism: Visualization tools (i.e., 360° modeling) are growing in the real estate industry, and if you want customers to remember your company, we recommend investing in this form of material. 

    What can the real estate industry do to improve its digital experiences in a booming market?

    Whether you’re looking to buy or sell a home or you’re the agent listing and showing properties, the scope of real estate is increasingly becoming more reliant on the internet as an external resource. 

    Those in the industry who want to reach and connect with potential buyers and sellers should consider the following digital marketing tips: 

    #1 – Share properties before they hit the market: In a thriving market, there will always be a lack of inventory, which is why it’s important to select an experienced agent that can find prospecting properties and potential buyers before hitting the open market. 

    #2 – Streamline communication with your clients: Communication is key in many buying-selling ventures, and in today’s fast-paced environment, timing is everything. Whether you choose to text, email, or call your client, understanding their preferred method of communication is what will lead to the most proactive relationships. 

    #3 – Allow clients to leave reviews: One way to improve current consumer engagement is by obtaining quality customer reviews. This can easily be done online by asking happy clients to leave a Google review or simply emailing a response that can be posted live to the website. 

    #4 – Educate your clients: While buyers can easily find properties at the click of a button, they still rely on you for advice and guidance. Use digital marketing to educate your current and prospective clients by creating FAQs sections on your website, as well as writing a fulfilling blog that can address common questions and concerns. 

    #5 – Always work on building your online presence: While you’re likely busy with the insane market, eventually housing will see a dip, and that’s when you can improve your authority through digital means. This means that you can continue to engage with clients via social media, organize ongoing marketing campaigns, and actively seek out new and improved ways to connect with your audience. 

    #6 – Invest in marketing automation: If you’re looking for an innovation that saves you time and improves your ability to add value to the consumer, you should consider marketing automation. Marketing automation allows you to create lead magnets that attract your client by setting up automated campaigns followed by initial interactions. This strategy allows you to program the type of property, area, and even price that your client is looking for and pool together properties as they become available. An email can then be sent out with some pre-scripted text to allow them to contact you if it’s a suitable fit. 

    Are there any ways that digital marketing and real estate tie together that we didn’t discuss? Please drop your opinions below.

    Digital marketing techniques that hold the most value for business owners

    Posted on by Alex Wilks

    Your online presence is essential, regardless of whether you’re starting a new e-commerce business or simply taking over from a previous owner. While the 2020 year has brought about a lot of changes, the only change to online shopping is that it has become more important than ever before, as more customers are flocking to the web to make their essential purchases. We’re in the wake of the COVID-19 pandemic, and it’s your job to keep on top of your digital marketing efforts to ensure that you prosper in the years to come. Here are some techniques that we recommend. 

    Understanding your audience

    As a growing, e-commerce business owner, one of the most important aspects of operation resides in knowing who your customers are. An engaged audience is key, regardless of whether you’re a startup business or you’ve been in the industry for years. For those who are hoping to better relate to your audience, this would require narrowing your content to meet the needs of that demographic, which as a result, will allow you to cater your digital marketing efforts towards campaigns that understand their pains, problems, and priorities. It could be as simple as communicating a compelling message that encourages a prospecting customer to purchase your product. However, it often involves digging a little deeper into the shopping habits of your target audience. 

    If you’re looking for professional digital marketing services that satisfy the above objectives, have a word with a member of the Trek Marketing team to get started. 

    Email marketing is booming

    One of the most cost-efficient, professional digital marketing services available is email marketing. Why is this? It’s because this type of digital service bridges the gap between generations. Pretty much everyone nowadays has an email, aside from using them to communicate with loved ones, most enjoy receiving special discounts from the online businesses they subscribe to. After all, who doesn’t love a good deal? However, the best part about email marketing is a quicker return-on-investment (ROI). While many professional digital marketing services take time to generate revenue, business owners can see the money that’s being made from a good email right away! Emails also help to create brand awareness, which translates to more valuable traffic leads down the road.

    Search engine optimization helps to increase your ranking

    Even if you have the most aesthetically-pleasing website, if you aren’t able to increase your search ranking, shoppers will have a hard time finding your online business. So, while there are many e-commerce entrepreneurs that don’t understand SEO, most invest in this content creating, link-building service! Since SEO involves a variety of crucial tactics, such as an initial audit, ongoing research, on-page optimization, and link building, it’s far easier to hire a professional to help you achieve your search result goals! 

    Don’t forget to be socially involved

    Social media marketing has become an integral part of professional digital marketing strategies for businesses. Its importance is huge in helping e-commerce companies expand their following, as many small businesses start gaining traction through positive reviews and customer word-of-mouth. Needless to say, building your brand involves consistency and relevance in the quality of content you publish. That’s why many e-commerce business owners seek professional digital marketing to help utilize tools that are available on social platforms, create a vibrant posting schedule, and cross-share their content. 

    Blogging adds value too 

    While many e-commerce business owners often overlook blogging, we believe that it holds great value in the expansion of your reach to potential customers. Blogging allows you to establish credibility for your business, inputting regular entries that offer insightful information, as well as take a sales-based approach. Keeping in mind that it’s essential that you create a regular posting schedule (once a week is ideal), unless you’re full of industry ideas, many look to professional resources to create ongoing website content.  

    Can you think of other digital marketing techniques that have added major value to your online business? Drop a comment below to share. 

    Mistakes to avoid when writing your own web copy

    Posted on by Alex Wilks

    One of the most effective ways to reach a new or prospective audience is by putting words to screen or paper. Aside from capturing consumer interest, copywriting is an artful way to deliver important messages that will appeal to the reader’s needs and desires. Although it may seem rather simple to effectively communicate professionalism and intrigue, there are so many ways in which sentences can be read and without a marketing professional on your team, who knows what mistakes you could be presented with. 

    Writing for everyone instead of targeting your copy

    Our individual needs and interests are unique to our personalities and since we’re all attracted to a variety of products and services, it’s important as business owners to orchestrate website and advertisement copy that will translate to the audience that you’re hoping to target. The primary goal of copywriting is to render essential communication that appeals to a mass audience. This could include offers, discounts, and promotions, industry-relevant news, or company updates. However, while the transmission of the information is necessary, it’s more significant that it resonates with its targeted crowd and sparks a positive reaction that motivates the prospective shopper to take action. So, instead of writing a generic paragraph to appeal to everyone that could potentially read it, write for those who’re already well-immersed in your market.

    Focusing too much on the promotion of products 

    While you should use both online and offline spaces to market your business’s products, it’s one of the biggest pitfalls that business owners get consumed by. Yes, good copy should capture the attention of potential customers, but focusing too much on the “thing” you’re selling isn’t as aspiring as the emotional connection to your brand that your audience craves. That’s why you should remember to use writing as a way to attract attention to the aspirations of your company, including the products and services, versus just listing their attributes. 

    Impressing yourself rather than the audience

    One of the many drawbacks of writing your own copy is remembering to take a step back and look at your product or service from a different vantage point. You obviously already love, admire, and believe in it, or else you wouldn’t have invested the time and effort into your company’s operation. So, it’s key to focus on speaking the language of the consumer, investing the time and resources into listening to their questions and concerns, and know what they’re looking for on their buying journey when you’re crafting compelling copy. 

    Trying to do it all yourself

    Unless you’re a trained expert, one of the biggest mistakes that business owners make is trying to write everything themselves. Professional copywriting is a skill that takes time and practice, and even after many years of application writers will still split up their tasks and have others review and edit their work. This is because we tend to oversee our mistakes, and with timelines and pressing delivery schedules rushing writing assignments, it’s very easy for inaccuracy. 

    What’s the best way to combat an oversight in your e-commerce marketing? Hiring a professional to craft high-class copywriting that can communicate the values of your business, of course! Working with a writer has never been easier, and many are happy to lay out a content-plan and clearly communicate what their future writing strategy will convey. 

    Are you ready to talk about content strategy? Drop your email below to start a conversation. 

    How small businesses are keeping up with the revolution of digital marketing

    Posted on by Alex Wilks

    Digital marketing, like many technology-based fields, is constantly changing and evolving to keep up with the times, and as business owners, it’s paramount that you understand your reaching potential if you wish to stay ahead of the curve of your industry. While reading about various online strategies is a great start to grasp some understanding of digital marketing affairs, dipping your toes in efforts like search engine optimization, blogging, and social media are better ways to connect yourself with the outside world and increase your web traffic and conversions. 

    Adopting keywords in their website text 

    Whether business owners decide to take a stab at writing their own page content or they hire a professional digital marketing agency to handle the cultivation of some vibrant wording, it’s through the use of keywords that they’re able to compete with some more prominent names in the business. 

    Search Engine Optimization (SEO) is a digital marketing technique that uses determined keywords, in an increased quantity, to improve organic results for searches on a variety of online engines. This means that the more you use a popular word, phrase, or expression, the more likely your content will be able to crawl up search rankings and increase its visibility to potential customers. 

    Take some time to find out which words work well for your business by making a list and each time you write, use a few keywords and supplement them organically within the text. Keep in mind that while you want to use them as much as possible, it’s important to not make your content too wordy by overusing phrases to the point that the context doesn’t make sense, and therefore defeating the purpose of marketing altogether.

    Actively blogging helpful, informative content

    The more purposeful content you possess on your website, the easier it will be to establish your credibility and assert a certain degree of expertise within your industry. Just like we mentioned above, establishing keywords will allow you to achieve a more prominent search result position and when those keywords are sprinkled throughout informational content, it shows that you’re willing to share some knowledge without asking your customers for anything in return. This gives the impression that your brand is more than a store, but instead, a business that focuses on loyalty to achieve higher conversion rates. 

    While a blog is a space to let your creative juices flow, it’s also the area where you can engage with website visitors, while also giving them content that is promotional and shareable. Use it to tell a story that will draw in your target audience by evoking emotions, keep it mid-length, and ensure that the writing is quality and not just a juggled mix of in-depth how-tos! 

    Using the power of social media 

    Social media plays an important role in the life of most businesses and most people’s personal lives, which means that you should be utilizing its power to expand your reach. While providing you with a fantastic customer service tool, managing your social media channels is an easy, relatively inexpensive way for you to meet your potential customers on their level and start life-long relationships by becoming the go-to source for their individualistic needs. However, the key to social media is consistency, and when you don’t have the time because of your other business ventures, your audience is left out to hang, becoming disinterested by your lack of content. So, ensure that you’re always in the loop by sharing informational and helpful subject matter that’s mixed with some occasional advertising and promotions. Not only will this increase your organic growth, but it will build up your relationships with your community and establish a network that will payout in the future. Thus, if your life as a business owner has proved to be busy, consider hiring a professional digital marketing agency to handle your social media affairs by managing your channels and answering customer questions.

    Do you own a small business? How are you keeping up with your industry competition? 

    What core values do the top marketing companies share?

    Posted on by Alex Wilks

    The concept of core values is quite powerful and these little bricks of communication possess the ability to embellish the beliefs and work ethic of your digital media agency. So, if you’re hoping to attract an influx of clients and show off your shared vision as a brand, perhaps the first step would be to incorporate the following core values and align them alongside your brand. 

    What values should the foundation of your company be built upon?

    Whether you’re a new up-and-coming company looking for core-value inspiration or you’re a part of an older brand that requires a revamp, integrating as many of the below standards of business will help you to get closer to your goal of joining the list of top marketing companies worldwide. So, let’s examine which company values create long-lasting, successful, and motivating movements.  

    • Integrity: When an e-commerce brand or digital media agency maintain their moral uprightness and sense of unification, they’re upholding a strong degree of integrity that reflects the business as a whole.  
    • Boldness: Digital media agencies need to be prepared to take risks to exemplify a certain degree of confidence with their customers. 
    • Trust: Nothing will ever improve long-term for your company if the trust does not exist. It holds the most significant, marketable power and is a major focus for all mega brands. 
    • Accountability: While business owners enjoy the ability to control how their business is operating, a responsible digital media agency that offers the element of e-commerce ownership embodies the best representation of accountability. Remember to exercise your obligation to report, explain or justify something, but remain answerable and approachable for all your clients’ actions and results. 
    • Commitment: While going into business is a commitment on its own, mastering the skills that further company development goes a long way in the consumer world. Be sure to engage regularly with all of your clients. 
    • Passion: This element separates your agency from the rest! It’s essential to be a passionate organization that possesses strong ideas and believes in what they’re sell to business owners. Thus, this drive excellence often results in profitability and success. 
    • Fun: All work and no play will make you a boring digital media agency. Be sure to reach out to your clients to touch base and not just talk about their campaign successes. 
    • Ownership: Every client wants a marketing agency to stand up and take responsibility for the execution of an upcoming project. While this kind of ties into accountability, it’s portrays that you’re a leader in your industry. 
    • Continuous learning and improvement: It’s impossible to know everything there’s to know about digital marketing, which is why it’s imperative to show how your company is focused on industry changes and evolvements. Maybe you attend location seminars or workshops? Highlight this on your websites to show prospecting customers that you’re involved in the evolution of marketing! 
    • Leadership: Whether you make it your mission to achieve challenging goals, get things time quickly and efficiently or take decisive action when needed, it’s always good to outperform your competition, and inspire others in your field. 
    • Creativity: Since online advertising can often be considered subjective, you must keep your creative juices flowing. This means that you want to take the time to analyze the competition and find ways to top their ad campaigns. Keep in mind that the general public is subject to thousands of advertisements daily and you want to ensure that your target audience notices yours from the crowds. 
    • Quality: Go above and beyond to satisfy your customer’s expectations, but ensure that you maintain a level of quality along the way. This means that you’ll want to set the tone of your workplace culture by letting clients know when a deadline may not be feasible or suggesting to add to their budget to improve the quality of a campaign. 

    At Trek Marketing, we take a holistic approach to business and are steadfast in ensuring that your e-commerce business is performing well to maximize the return on your investment. Are you interested in being on the receiving side of all of the above core values? Then choose a digital media agency that will be dedicated to boosting your business!  

    Which core value is the most important thing you look for in a digital media agency? Drop a comment below to share with our readers. 

    What are content calendars and how can they be used?

    Posted on by Alex Wilks

    Let’s face it, cultivating creative content for your webpage and social channels isn’t as easy as it may seem. While your digital advertisements, high-quality graphics, videos and memes may be enticing to some degree, with the influx in brands and competition, there’s a likely chance that you won’t get noticed. However, the best way that you can combat this business hurtle is by building yourself a standard content calendar. Whether you’re a content specialist or a business owner who’s looking for ways to revisit your content strategy, using a content calendar is one of the best ways for you to keep organized, reflect your brand and provide engaging subject matter that’s both coordinated and formed around important dates, upcoming holidays and seasonal sales and promotions. How else do you expect to keep up with the pace?

    What is a content calendar?

    We define a content calendar as a shareable resource that allows the content specialist, business owner, or digital marketing team to plan all content activity and to visualize the content that is up for distribution. Usually created using a calendar-based format, the content calendar has several business benefits:

    • Access to the resources: Everyone who’s involved in the digital marketing content strategy process will have access to what’s being published when it’s being published and where it’s being published.
    • Avoids duplications: Because everyone is aligned with access to the content calendar, duplicate content is easily avoidable. 
    • Provides a well-round, visual representation: Whether you plan a week, a month, or a season ahead, a content calendar creates a clear vision of how your content with be distributed. 
    • Plan content milestones: Key events and important dates should always be a focus in your digital marketing content strategy. So be sure to use a content calendar to check off all the seasonal celebrations. 
    • Spot content gaps: Planning allows you to gain a sense of what needs to be planned and gives you more time leading up to deadlines. 
    • Plan ahead: One of the biggest benefits of creating a content calendar is the ability to organize far in advance, allowing you to pre-schedule your content. 

    How do you build a content calendar?

    Content calendars are an essential part of your digital marketing content strategy, so here is how you can go about creating your own.

    • Repurpose past videos, images, and blogs and formulate them to appeal to the current calendar you’re working on.
    • Do some research and leverage the data that you found to create infographics or industry stories. 
    • Tap into the expertise of your colleagues and create a video or audio interview to share. 
    • Utilize whitepapers and reports and add them to your calendar as automated content. 

    Now that you know the type of content that can be repurposed and created, we will show you how to formulate this content into something that can be planned and published. 

    First, download an online calendar or create one using Microsoft Excel and ensure that you’ve highlighted all the important dates that month, including industry anniversaries, holidays and social media celebrations. Then, it’s essential for you to take note of the season or month you’re planning for. For example, if it’s October, you should be looking at your Halloween content plan but also preparing to market for Black Friday and Cyber Monday. Remember to give yourself enough time when planning out your content calendar to ensure that when your content is published, it will be at an appropriate time. Once your calendar has been filled full of content, start creating it and pre-scheduling it. Once it’s published, you can choose to promote it across all your social channels to track analytics about how your content is getting noticed, at what time people are engaging and which days are working well. After you make note of this data you can tweak the upcoming content in your calendar and utilize what you’ve learned to published more engaging content in the future. 

    Sound too complicated? You can hire content specialists that will handle all the workload for you and even create the calendar for your approval! 

    Do you plan to create a content calendar and integrate it into your digital marketing content strategy? 

    How does digital marketing provide business flexibility

    Posted on by Alex Wilks

    the benefits of digital marketing

    In a world where the benefits of digital marketing are ever-growing with wide-spread technological developments and the growth of online users, it only makes sense to promote state-of-the-art products and services through e-commerce websites. For decades conventional marketing was the only way to get the word out, but now businesses have the option to advertise electronically across various online mediums. The question is, how is it that internet marketing is continuing to offer entrepreneurs advantageous flexibility while placing classified ads are slowly becoming a thing of the past?  

    Digital marketing allows you to make changes

    Traditional marketing comes in many forms — billboards displays, newspaper advertisements and even TV and radio endorsements — but one of the main disadvantages is that there is an inability to make tweaks to the campaign it has been launched. After all, it isn’t cheap or easy to take down a billboard and whip up a new one if something is spelled wrong, so, naturally, no one wants to have to throw away their publication. That being said, digital marketing has the ability to be a lot more fluid when it comes to fixing errors, allowing business owners to change around the text and image after publishing. Even social media posts, search engine optimization copy and curated blogs are able to be edited at a later date. So, this means that if you happen to make a careless error or a simple misprint, chances are that it can be fixed quickly and effectively.

    Digital marketing allows you to attach links

    Humans are visual creatures which means that a high percentage of our society processes things better through the help of visual aids. So, if you’re hoping to teach consumers about your products and services, linking your content will allow them to easily access what you’re selling, the reviews and other helpful sources that articulate your point. Not to mention links give potential customers a choice when it comes to clicking and viewing rather than a more forceful approach. The public can’t choose their radio advertisements, but they can choose which emails they open. So, having the choice to click and read through the use of helpful links is one of the many advantageous benefits of digital marketing, giving consumers an added element of control.

    Narrows your focus to the right audience

    While a traditional marketing advertisement is announced to the public, in a newspaper ad or in the form of a commercial, digital marketing is a more focused endorsement, only advertising to more narrowed group of willing subscribers, those who have searched for a specific key term or simply people who have liked the business’ social channels. While traditional ads do have the power to be geared towards a certain audience (advertising a sporting goods business on an all-sports channel) it doesn’t have the same opportunities to reach customers. The narrow focused of digital marketing has a greater chance of targeting an interested audience.

    How have the benefits of digital marketing helped grow your e-commerce business? Drop a comment below to share with our readers.

    How do you successfully strategize your SEO campaign?

    Posted on by Alex Wilks

    marketing strategies for SEO

    While there are many branches of digital marketing that are vital in helping businesses grow, search engine optimization holds a next level advantage. SEO has the power to utilize top search engines, such as Google, Bing and Yahoo, through the use of organic and paid advertisements. This means that you have an opportunity to research relevant key terms in your industry and use them strategically on your website in order to have your business appear on an organic, online search. And, if it’s within your budget, you can also pay a marketing company to manage your SEO, allowing them to work on getting your website to the top of various search engines. However, while these marketing strategies for SEO have the power to bring success to your business, there are a couple of other ways that you can devise your SEO campaigns to bring your products or services a little extra traction.

    Update your content 

    In order to reap the benefits of your SEO strategy, it’s important to flag your target audience in a larger way. That’s where content marketing can come into play. While you can easily include industry-specific key terms on your home page or services description, if you’re hoping to have your business appear at the top of more search engines, applying this method to the entirety of your website will only prove to be more beneficial. Start by selecting a few popular products to target and then proceed by finding out which words people are using to search for these products online. The next thing you want to do is re-write the meta descriptions and copy for your chosen topics. This will help your organic ranking on popular search engines by allowing customers to find your website with ease.

    Google AdWords is your friend

    If you’re determined to have your business appear at the top of Google search rankings, then you will need to utilize Google Adwords to get you there. While we mentioned the power of keywords when creating your content, Google Adwords allows you to bid on these industry-relevant terms in order to have clickable, paid ads that appear above the organic search rankings on a Google search. So, while you will have to pay Google when potential customers click through to your website from these ads, you’re giving yourself the best opportunity to get noticed without having to pay for social media or more traditional forms of advertising.

    While these marketing strategies for SEO have the power to drive customers to make purchases, there are many other digital marketing methods that could also benefit your company. Contact a member from our team to learn how email marketing, social media marketing, PPC advertising or blogging services could benefit your business.

    How did you learn about the importance of marketing strategies for SEO? Drop a comment below to let us know your thoughts.

    Why great websites should include an SEO plan

    Posted on by Alex Wilks

    search engine optimization

    You can have a beautifully designed website and a stellar marketing team backing up your products and services on social media but if your businesses website is lacking search engine optimization it won’t be getting the attention that it deserves. Needless to say, if you understand the importance of SEO implementation, you’re well on your way to creating the right traction to get noticed in your niche industry.

    Why do so many e-commerce businesses lack SEO?

    There are many reasons that a startup e-commerce business may lack an SEO strategy:

    • They don’t have the extra income: There are a lot of costs that go with operating an online business and it’s possible that when a company is just getting off the ground, they won’t have the extra funds that are needed for search engine optimization.
    • They don’t have the time: While this point is only applicable if they’re doing their own in-house SEO, if you’re a business owner who is juggling multiple tasks it’s possible that SEO is something that can and will be forgotten.
    • It’s hard to keep up with the progression: An SEO specialist has the incentive to follow what’s changing in the landscape of the industry, whereas a business owner may find it hard to know all the grooves of search engine optimization.
    • You don’t have the resources: Small businesses aren’t able to invest enough into the tools that may be needed, such as better analytics, keyword research, reporting tools and conversion optimization tools. 

    Design your website with SEO in mind

    Regardless of whether you already have a fully functioning web design or if you’re in the process of starting one from scratch, just keep in mind that there are always ways you can keep your design SEO-oriented. That being said, the most important thing you can do is to build a plan for how your target audience is going to notice you. Creating brand awareness should be an essential part of growing your business and your SEO strategy is crucial when it comes to generating leads. So, if you want your website to flourish, considering content marketing. Content marketing entails many digital marketing elements, such as blogging, creating videos and sharing social posts across your channels. Consider using this as an opportunity to flaunt your SEO knowledge and use industry keywords within all of your content to increase your chances of being ranked organically on various search engines.  

    So, why should you invest in SEO?

    You already know that there are tons of companies out there that are competing with you that also have products just as innovative and budget-friendly as yours are, so, why wouldn’t you want to invest in the opportunity to stand out from the competition? SEO allows you to design and create content using industry-specific keywords. Then you’re able to start attracting traffic from people who are already interested in what you’re selling. After all, they typed in a particular set of words and BAM there was your site conveniently awaiting their future click. So, now instead of only being an information portal, your website is a place where people can come to find exactly what they’re looking for.

    Do you have any positive experiences with search engine optimization? How has it changed the ranking of your business? Tell us in the comments section below.