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    Tag: branding

    What social media platform is best for marketing a business?

    Posted on by Alex Wilks

    With so many social media platforms to choose from, it’s easy for a first-time business owner or an entrepreneur looking to expand their networks to be overwhelmed by choice. Needless to say, if you don’t want to drown in the responsibilities of meeting each channel’s demands, it’s important to take a step back and evaluate how you will manage your social media strategy altogether. So, before you become too overwhelmed, it’s time for you to narrow in on the channels that will help you connect better with your audience and boost your brand awareness. 

    How to choose the best social media platforms for your business

    Social media marketing is an artform where businesses decide which platform(s) best fit their brand. For starters, there are a few things you should ask yourself:

    • Am I a business-to-business (B2B) or a business-to-consumer (B2C) company?
    • Who’s my ideal customer/target market?
    • What’s my goal with social media marketing? Some goal examples could be to sell, connect, or build brand awareness.
    • Will I handle posting content and answering questions or will I hire a social media management company to do it for me?

    Since there’s no single platform that will work for every business, it’s important to take the time to explore popular social channels to see their potential for brand development and marketing. 

    Here’s a list of the top social media outlets for business:

    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Snapchat
    • Pinterest
    • TikTok

    Unless you have extra staff that can help you out or a social media management company assisting you in producing content for all of the above channels, it’s pretty much impossible to be proficient in all of them, especially when conducting other business affairs. This is why you should start by picking a couple based on where you’re most likely to find your audience and build your presence there before moving onto the next platform. 

    How to measure the success of your social campaigns?

    Great! You’ve narrowed down a couple of social platforms and are ready to launch some campaigns. While you may be full of fantastic ideas to spread the word about your brand and create some traction within your industry, once those campaigns are out in the world, the next step is tracking your progress and evaluating what to do next. 

    Thankfully, most social media platforms possess free, easy-to-use tools that can help you to successfully measure the metrics of your social efforts. This will include elements like reach, clicks, reactions, shares, comments, sales, and even elements like the gender, age range, and interest in which type of demographics. While many businesses focus on sales as their primary measure of success, you must look at everything that you’re building and how things are steadily progressing. 

    Do you need any help exploring your target market, selecting the right platforms, or measuring the success of your campaigns? Reach out to our team for more information on our social media management company service. 

    Do you have any questions that weren’t answered in the blog submission above? Please drop a comment below to share with our readers.

    Our guide to copywriting for conversions

    Posted on by Alex Wilks

    Digital marketing is a multifaceted business and for those looking for a viable and profitable method to grow your brand, we recommend professional e-commerce copywriting. Since PPC campaigns, email marketing, social media management, and SEO optimization are all content writing methods that help you to achieve a better SERP (Search Engine Results Page) ranking, your crafted messaging needs to be compelling enough to encourage the click-throughs. 

    What types of digital marketing rely on good copywriting?

    E-commerce copywriting is one of the most important elements of digital marketing because it envelops all of the text-based content created for a website, as well as the advertising methods to spotlight it. Outside of the obvious elements, there are landing pages, banner ads, directed email campaigns, social media marketing posts, product descriptions, “about us” and “our story” pages, among others. So, since the most successful digital marketing heavily relies on strong, conversational content that speaks directly to your audience, it’s important to hire a writer that invites consumers to engage with your brand. 

    What’s conversion copywriting?

    Now that you understand how many digital marketing umbrellas include copywriting, you’re able to dig deeper to determine how conversion-based writing will encourage shoppers to carry out purchases. 

    It can be difficult to craft concise and purposeful writing, which is one of the many reasons that e-commerce business owners look to the professionalism and expertise of digital marketing agencies. Marketing professionals are better equipped to make highly educated guesses about the type of target audience they’re writing for, and based on their prior experience combined with knowledge of the field, they’re able to craft copy that can also reflect brand identity!

    How is it done, you ask? Well, if a large campaign is in the development stages, the ad budget is split between two separate e-commerce copywriting approaches. This allows professional agencies to A/B test, which runs each variation on different sections of the website’s landing page. Eventually, this will weed out which type of copy performs better and is then more appropriately optimized to increase conversions. This is the only way to truly hit the perfect combination of creativity and increased click rates. 

    What else should be considered when creating kick-a** copy?

    For those who may not know, aside from coming up with catchy ways to describe products and services, content that’s created for the web must also be optimized using SEO. This means that content will need to include industry key terms in the titles, subheadings, and within other areas of the text so that the copy is easier to find within the midst of other content that’s available on popular search engines. Aside from encouraging shoppers to click, SEO-based content also helps to increase conversions. 

    However, considering the above, another key to compelling e-commerce copywriting is how the copy is written. Here are some other strategies to consider: 

    • Using an active vs. passive approach.
    • Creating catchy, curiosity-piquing headlines and meta descriptions. 
    • Asking readers questions.
    • Using descriptive language. 
    • Doing your research.
    • Edit, edit, edit. 

    In your opinion, what’s the key to e-commerce copywriting? Drop a comment below to share. 

    3 ways to diversify your hotel marketing strategy?

    Posted on by Alex Wilks

    hotel marketing strategy

    The best part about operating a business within the travel and hospitality industry is that since we’ve entered an era where people are extremely co-dependent on foreign getaways, your business has a greater opportunity to thrive and be noticed.  While the opportunity to vacation abroad has always existed, for many people in contemporary society it was always beyond reach because of commitments like buying a home and starting a family. However, the dawn of this new era has unhinged an assortment of growth and opportunities for hoteliers worldwide. So, in order to keep up with the fast pace of the industry, you’ll want a strong, digital hotel marketing strategy in order to steer potential go-getters in your direction. Here’s how to get started.

    Customize and personalize your hotel brand

    With the technological development of social media, travelers are always on the hunt for an “Instagram-worthy” experience that extends beyond the traditional, cookie-cutter one that their peers may have already done. That’s why it’s incredibly important for you to capitalize on this concept when you’re formulating your hotel marketing strategy. This means that you should ensure that all of your digital marketing posts and campaigns highlight an assortment of authentic experiences so that your hotel seems like an edgy choice. Not only does this bring focus to the top things to do in the area, but you’ll also want to mix in some personalization when you’re trying to target a particular audience. For example, if you’re seeking out a millennial audience it’s best to connect with them by showing pictures of amenities such as a rooftop view or an attraction, such as a booze cruise, that can be easily added to their booking. However, if you’re targeting a more seasoned age range, perhaps highlighting relaxing luxuries like the pool and bar area would be a strong marketing tactic to try. Keep in mind that you want to represent your brand in a way that caters to all demographics in order to show that your hotel space is a spot that’s suitable for couples, families, business people and retirees.

    Get social

    We’re sure by now that you know how the power of social media has the ability to take a simple brand or idea and spread it vastly across the social sphere. So, why are you not taking advantage of this opportunity? You have the ability to can climb Google ratings through the use of marketing methods like SEO and also, by joining popular social channels like Instagram, Facebook, Twitter and LinkedIn, you’re able to gain access to a wider range of consumer demographics. This will allow you to establish a concrete sense of authenticity and build a solid foundation with your customer relationships. After all, engagement is one of the most advantageous ways to build trust within your brand and since all your competition is already on-board, it’s about time that you started getting social.

    Don’t forget about mobile devices

    The ability to browse and book through the use of your mobile is one of the most important ways for today’s travelers to find out about your business. After all, many potential customers are searching for hotel accommodation, carrying out bookings, receiving confirmations and tracking accommodation addresses and deadlines through the use of their booking website or app. That’s why it’s essential for your business to have a responsive website that’s easily available on all mobile devices. However, don’t forget about developing your traditional interactions as well!

    Are there other ways that you can diversify your hotel marketing strategy? Please drop a comment below to join the conversation.