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    Tag: copywriting for digital marketing

    How often should business owners update their blogs?

    Posted on by Alex Wilks

    If you’re looking for an answer to the question, “how often should business owners update their blogs?” we’re here to tell you that there’s no right answer. This is a contentious issue for e-commerce businesses everywhere and unfortunately, even as an experienced digital marketing company that handles professional copywriting, we can only provide you with feedback that has worked so far with our current clients. It’s to your companies’ advantage that you post at least once per week, however, the following things need to be considered for your submission to get noticed on the wide web.   

    Consistency is an important part of any blogging strategy

    Consistency is defined as the conformance in the application of something for the sake of logic, accuracy, and fairness. So, in terms of developing professional blogging content for your e-commerce website, it’s important for you to consider the publication of consistent blogs — same day/time each week — to show your readers and followers that you’re committed to your brand. Not only can your schedule content so that it automatically appears on your website, but you can take it one step further by sharing your blogs on social media. This is also something that should be consistent, for example, blogs are published Tuesdays and shared through social on Wednesdays. 

    Also, consistent blog updates allow visitors to see that your business is operating as usual, and in these uncertain times where many companies are struggling, you can continue to show potential customers that they’re good hands when they shop your collection of products and services. That being said, since leaving a long time frame between posting shows that your website is neglected, consider hiring a professional to handle the copywriting tasks for you. This will enable you to better organize your time for other tasks, while also ensuring that you always have fresh content that’s available to the consumer. 

    Short updates don’t serve a purpose on your blog

    Many business owners use blogs to provide customers with brief company updates and will write fewer than 100-word submissions to explain. What they don’t know is that short blog submissions lack the use of keywords, which is devaluing your website, leaving behind a layer of thin content that hinders search engine optimization (SEO) efforts and lowers the organic ranking. That being said, the best place for these types of updates is through your social media platforms, where short, punchy copy is always shared. Another way to ensure that your audience sees updates is by simply adding them to the bottom of long-form content as a way to increase your word count with something that provides value to your business. Keep in mind that while there’s no definitive word count for blogs, readers benefit most from submissions that avoid filler language and are 500 quality words or more.

    Relevance and quality are key 

    Whether you’re attempting to write your own submissions from scratch or have opted to hire a professional to handle all of your copywriting tasks, two of the most crucial factors to consider in your blogging posts are relevance and quality. Publishing content every day that’s irrelevant to your industry and riddled with typos and poorly constructed sentences are not beneficial to your website. In fact, low-quality blog content makes your site appear spammy to search engine algorithms. That’s why it’s worth investing time and money into the efforts that are needed to produce good quality content! 

    Is your business ready to develop a professional copywriting strategy? Get in touch with a member of the Trek Marketing team to get started. 

    What other elements need to be considered as part of a business blogging strategy? Drop a comment below to start a conversation.

    How to write copy for email

    Posted on by Alex Wilks

    Writing is a time-consuming process and it can prove to be even more challenging when you’re attempting to use copy to persuade an audience to take action. Whether your list of email subscribers is comprised of first-time shoppers or you possess a large number of long-standing customers, this direct line to their inbox can work as an incredibly beneficial, digital marketing tool. That’s why you need to continue reading to learn about how to effectively write some engaging email copy. 

    Nail your email subject line

    Many consumers subscribe to a business newsletter after a single purchase and often forget to continue to check their promotions folders for later content and sales. This is part of the reason that your subject lines need to be powerful. The headline of your email should basically be an equivalent of the copy — interesting, right to the point, and inspire the readers to take action. So, if you aren’t ready to put a lot of time into creating an engaging tagline, it’s time to learn about the digital marketing art of eCommerce copywriting for emails. 

    Here are a few pointers that are used by professionals to craft quality subject lines:

    • Subject lines should be short and sweet. Research shows that the best open rates are those with between six to ten words. 
    • Action verbs are needed in a subject line to enable an authoritative approach and a sense of urgency. 
    • Email is a personal medium and users appreciate when the fields of the subject possess their name or the company’s name to make things more intimate.

    Keep your content personal

    Just like how shoppers enjoy a personal touch to the email’s subject line, the copy of your newsletter should also exuberate a sense of exclusivity. For example, you could write an email that’s addressed to hundreds, thousands, or millions of people, or you could position the content as if you’re writing to a single person. Talking directly to your customers keeps things conversational and exciting, while also explaining that you want them to shop, take advantage of a sale, or read your latest blog submission. By nature, emails are intended to be private and personal, so if you want the copy within your business newsletters to resonate with the consumers that read them, you’ll need to approach them on a personal level. 

    Carefully and creatively choose your wording

    Conversations, unless in an academic setting, are spoken in a tone that’s easily comprehensible. This means that your copy should be informal and chatty rather than filled with a large amount of industry jargon. ECommerce copywriters are efficient in using content to focus on the benefits rather than the features, which when you’re letting shoppers know about a sale, is incredibly advantageous for businesses. This allows the focal element to be on products and services and how they can enrich the lives of subscribers — for example, welcome emails, new product lineups, discounted promotions, and gift ideas. 

    Pay attention to your word count 

    The consumer doesn’t possess the same attention span to information as they once did, and with that being said, your emails should be kept short and sweet. The reality is that you’re competing with other businesses to get noticed in an email inbox, which means that your content may only get skimmed in passing. So, it’s important to get right to the point as soon as possible. Be sure to break up your copy by using some white space and attention-grabbing images, as huge blocks of text can become hard to read and get your point across. 

    What other elements do you look for in cordial-written email? Drop a comment below to add something to our list!

    Utilize These Actionable Copywriting Techniques to Improve Your Digital Marketing

    Posted on by Alex Wilks

    Proficient writers are always looking for ways to expand their skills and those who’re designated composition tasks for e-commerce businesses need actionable writing techniques if they’re going to gain the attention of an online audience. The general population is exposed to numerous advertisements every day, so the ability to create engaging blogs, social media posts and newsletters can be troublesome. That’s why you must learn new approaches if you’re hoping to gain traction with your editorial content. Let’s learn how to correspond professionally to meet the needs of contemporary copywriting for digital marketing. 

    #1 Know your audience

    While we probably sound like a broken record when we give you this advice, writing is all about the reader and they need to be your focus point when you’re crafting your copy. If you aren’t able to pinpoint a definitive audience, start by anticipating the values of the type of people that might be reading your stuff.     

    #2 Make a plan

    While it may seem like most writers simply dive into creating longhand scribbles, good writers will take the time to make a plan before beginning the process. This could include a small brainstorm, research on some crafty words that they would like to include or even a brief outline to use as a resource while they’re writing the copy. We can assure you that your introduction will be rewritten multiple times if you start your content before a foundation is in place. 

    #3 Quick edits are a no-go 

    Most people think that an aspiring copy takes a demanding amount of time to write, but the truth is the editing process will consume some of the biggest chunks of your writing time. We all make mistakes and while the intention is for your copy to flow fluidly with a sense of concise clarity, grammatical errors, spelling mistakes, and punctuation flaws have the power to stop your readers dead in the tracks trying to comprehend your translation. What’s even more frustrating is that their trust in you as a writer, and in the brand that you’re writing about, can easily be swayed in another direction based primarily on lack of editing. 

    #4 Use headings in copywriting for digital marketing

    Headings allow writers to craft an exponential amount of copy while keeping it organized on the page. Avid readers will enjoy the white space that headings bring to the copy, while potential customers will use this as a way to scan through the general concept of the writing. It also helps you to construct your copy based on priority, keeping the most important information at the top just in case your readers never make it fully through. 

    #5 It’s all about the energy

    Lively content yields great power in the world of digital marketing. That’s why we encourage copywriters to use lots of verbs to pivot the points in each sentence. Not only are these actionable words super punchy, but they’re the best way to sell products and services. Just be sure that the verbs you use apply to your audience, directing structurally complicated words at the right demographic. 

    You can also rely on these imperative tips if you’re copywriting for digital marketing: 

    • Avoid exclusionary words: These could be job titles that imply gender. (ex. Police officer vs. policeman). 
    • Avoid jargon: The overuse of relative phrases can often become meaningless. 
    • Own your work: Don’t start sentences with “I suggest”, instead, write confidently and command your audience with transitions such as, “I recommend. 
    • Use the Oxford comma: Business writers love this stylistic piece of punctuation to add consistency and clarification to the writing. 
    • Avoid redundancy: The same verb modifiers, again and again, make your writing boring and repetitive. Perhaps consider using an online thesaurus to familiarize yourself with fun, new words that have similar meanings. 

    Are you ready to tackle a piece of copy? Drop some tips below if you have some advice to offer our readers.