Digital marketing tips for the holiday season

The holidays are quickly approaching, and the holiday season means big business for e-commerce companies. While big box stores are bound to get an influx in sales, the holiday season is also a great opportunity for small businesses to shine. Shoppers are always on the hunt for the best deals, the quickest and cheapest shipping, […]

3 ways to get the best return on investment for your company

Before you can work to improve your business return on investment you must first define what “return” means for you. This could include higher sales, increased revenue, bigger profits, reduced overhead or production costs, higher employee retention, better customer satisfaction, increased brand preference, or fewer government regulations. Once you select your “return” goals, you can […]

The customer buying journey explained

With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must […]

4 tips for making the most out of your digital ad spending

Since digital marketing spans a variety of channels—websites, streaming content, and more—it’s important to direct digital ad spending towards an assortment of media formats, including text, image, audio, and video. This allows businesses to achieve their goals across the marketing funnel, which include brand awareness, customer engagement, and driving repeat sales. This surge in popularity […]

3 of the best PPC ad networks

In terms of access to pay-per-click ad networks, the choices have boomed in recent years, with an opportunity to choose between traditional search engine results pages, native advertising on popular websites, and a wide variety of social platforms. Since PPC ad networks are expansive, it’s important to consider all avenues before allocating your business’s marketing […]

5 advantages to Amazon selling

When it comes to online shopping, it’s no secret that many consumers order off of Amazon. With its convenient delivery methods and free shipping options, it’s a great way to introduce small e-commerce businesses to shoppers worldwide. This very attractive sales channel is an opportunity for vendors everywhere, however, it’s important to see if the […]

3 digital marketing services that help online businesses boost sales

Regardless of whether you run a small, medium, or large-scale business, you will face competition in an ever-growing market. While your company may be unique in your eyes, there are others that cater to similar wants and needs, which means you’re forced to find ways to stand out. There are many digital marketing services that […]