While we’re a Canadian-owned and operated company that’s based out of Vancouver, British Columbia, many of our clients that are situated in the U.S. rely on us to formulate a social media marketing strategy that caters to their American customers. While Memorial Day is celebrated differently across the country—a day to gather and enjoy the warmer weather, a day to celebrate the unofficial start of summer, and most importantly, a day to commemorate those whose lives were lost during their military service—many businesses use this holiday as a way to show their support and connect with their target audience. So, at the price of potentially posting something that can be misinterpreted as insensitive, here are the dos and don’ts of social posting for Memorial Day.
A basic approach to get you started
While your audience won’t remember you being silent on your social channels for Memorial Day, they will remember if you post something insensitive. So, to be sure your branding isn’t affected, here are some things to consider:
Treat the holiday with care. Even though many celebrate the day differently, it’s meant to be a somber occasion for the remembrance of fallen military heroes. While the point of your social media marketing strategy is your brand’s messaging, make sure that there is a natural tie-in, such as showing your support for military veterans.
If you’re going to post something fun about kicking off the summer, be very careful about how you craft this message.
If your product availability is still affected due to COVID, be sure to only promote items that customers will have immediate access to.
We hope these tips will help your business to better navigate Memorial Day. Continue reading to learn more about the dos and don’ts of this national holiday.
Tips to ensure that you have excellent Memorial Day content
Do: Post something general that recognizes the holiday.
Do: Recognize and thank members of the military. If you or one of the employees at your company have served or has a loved one currently serving, be sure to post a photo to add a human element to your content.
Do: Mention the start of summer, outdoor activities, or spending quality time with your loved ones. Summer-related content that mentions your brand and not the military is still okay to post.
Don’t: Post promotional content mixed with a message about the sacrifices of the military. It takes a poor approach to the holiday and may come across as insensitive.
If you’re in doubt about the best practices to manage your social media marketing strategy, Trek Marketing would love to help?
What are your favorite types of social media posts? Drop a comment below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
Although implementing search engine optimization tactics is what you do best, creating reports for the clients can sometimes be a daunting task. Since every patron and business possesses their own unique goals, it’s important to provide a robust report that lets them know how well your campaigns and strategies are performing to boost their website. That being said, if you have no idea where to start with your upcoming SEO reports, here are six essential elements that are worth including.
#1: Website Traffic
Since most businesses prioritize increasing organic traffic to their websites, traffic should be one of the first elements highlighted in your SEO report. To show your digital marketing agencies’ value, you will want to utilize the source/medium feature of Google Analytics. This component allows you to pinpoint specifics that can be used within your traffic report, which provides key details about where the traffic is coming from. Not only does this allow you to share your efforts with business owners, but it also enables you to place them on display and offer advice on where time and money can be spent to better the digital strategy in the future.
#2: Conversion rate
Your client’s website could have all the traffic in the world, but if visitors aren’t inclined to make a purchase, it may seem like your efforts are wasted. Keep in mind that while it may take some time before your work starts converting, it’s still important to include it all in your SEO report. After all, conversions show how much money the website is making based on your efforts, and in the coming months when ordering increases, you want to ensure that credit is given where credit is due. The best way to illustrate conversation rates to your clients is through goal tracking, which measures how often users are completing specific actions. This includes the open rate, the click-through rate, and the number of conversions on your client’s site. On a side note, once you know the conversion rate, it will help you better explain other details of your report to the client.
#3: Page traffic
Knowing that visitors are reaching your client’s website is a great starting point, but it’s even better to know where they’re going from there. Whether someone reaches the website through an organic search result or they find a recent blog post, pinpointing these trends is a fantastic addition to any SEO report. Aside from knowing that your efforts are working, it also helps the client know that it’s worth investing in added content to improve other pages or product/service descriptions on the website.
#4: Page speed
While this metric is often overlooked on SEO reports, it’s an important asset like any other highlight. The success of any search engine optimization service depends on the website’s ability to perform and give the user a great experience, and if the site takes too long to load or is slowed down due to an overflow of content, it could be causing critical technical issues to the SEO performance. So, if there is room for improvement, remember to include it in your next report. Your client will thank you for your additional efforts!
#5: Time on site/bounce rate
This metric is an extremely important extra that in our opinion, goes above and beyond what’s expected from most SEO reports. While you have already spent time explaining the efforts that are working to increase your client’s website traffic, conversions, and visibility, the time that’s spent on the website and the bounce rate are metrics that delve deeper into the minds of their target audience, giving insights into many areas that have room for improvement. Be sure to check if their landing pages include outbound links and focus added attention on core pages, like pages, and other pages that feature rich content, such as videos. If the website isn’t retaining the user’s attention, perhaps include some ideas at the end of this section of your SEO report.
#6: Rankings
While keyword rankings are the most popular choice, there are other types of data based on a variety of factors like history, personalization, and even where the users are searching from. Be sure to show your value by tracking your position, but also remember to highlight the overall performance of the other elements of your work as well.
Are there any other recommendations that you have to ensure digital marketers are crafting the best SEO reports possible? Drop a comment below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
Do you struggle with planning and executing emails? Is it challenging for your business to execute emails that stay relevant? If this sounds familiar, chances are you haven’t scaled your email campaigns to be more effective for business and its subscribers. Delve deep into the professional email marketing services that we offer here at Trek Marketing to learn more about why you should get on board with agile email marketing.
What is agile email marketing?
While most entrepreneurs know that email marketing is a digital strategy that businesses use to send commercial messages to a select group of people through email, agile email marketing is a more focused approach that’s flexible and adaptable to change. It focuses on using data given by subscribers to curb which email each customer receives. This modular process is known to be more effective for both traffic and conversions.
The agile methodology is a project management process that started in software development, giving teams the flexibility to adapt and respond to changes quickly and efficiently. This allowed everyone to improve and innovate their client’s needs to ensure that they were beating out their market competition.
Collaboration across all members of the marketing team
In other words, agile email marketing allows business owners to prioritize their emails and maximize team resources to ensure that each email has a clear goal and the ability to change on a dime if needed.
Why is agile marketing important for your business success?
You can’t just wave a magic wand and have successful emails. Behind the scenes, there’s a lot that goes into completing each email from conception to hitting the send button. However, the nice part about agile email marketing is that it allows you to be more fluid with the creation process. For example, traditional professional email marketing services use linear steps and won’t move forward without completing the step that comes before. This means that the coded design would come first, then the copy, and lastly the imagery. However, with agile email marketing, you’re better able to attune to your subscribers’ needs and pivot at a moment’s notice. This allows your business to deliver its highest value of work by remaining relevant and invest in the wants of customers. This type of campaign success usually lies in having a foundation that consists of a team of people who perform professional digital marketing services for your brand on an ongoing basis.
How can you make your email workflow more agile?
Those who are now wondering how to go from a linear email workflow to an agile one can follow the steps below:
Get a team with the right tools in place: A successful email marketing campaign begins with a strong foundation. The biggest cornerstone, however, is a team of well-rounded individuals that possess a variety of relevant skills to create and send fantastic emails (ex. Copywriting, design, and analysis).
Align on the strategy: Being on the same page and working towards a common goal are huge parts of what makes a successful email campaign. This means that the development, copy, and design should be aligned to avoid any miscommunication or confusion. To ensure things are kept on track, a goal should be defined from the get-go, next comes the content strategy, and last in the hierarchy is the email’s copy and images.
Be sure to collect feedback: Constructive criticism should never be overlooked. The key to building a successful email marketing strategy is to collect feedback and make changes to future campaigns that will draw in more interest, clicks, and purchases.
Do you have any other questions about how to make your email marketing strategy more agile? Drop a comment below to connect with our team.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
In the last year, the global coronavirus pandemic has shattered world economies, yet the real estate market has prospered despite job loss due to stay-at-home orders. While low-interest rates seem to be one of the driving factors keeping the housing market afloat, the extremely tight supply of homes is also a reason for the high demand. Needless to say, in this seller’s market, there are a variety of ways that digital marketing is improving the real estate sector for buyers, sellers, and listing agents.
How can digital marketing for real estate benefit buyers, sellers, and realtors?
While every industry should adopt technology to attract new customers, some can achieve considerable heights through the help of professional digital marketing, and real estate is one of them! With fresh and exciting innovations, realtors are finding new ways to market properties and both sellers and buyers are loving the engagement that comes with this type of branded content.
Here are some added benefits:
Digital marketing saves time and resources: Sellers can display their properties online which allows them to gain a further reach, whereas, buyers can take part in interactive tours, have face-to-face meetings, and read details about prospective properties before even stepping foot in them.
Digital marketing raises the online visibility of real estate companies and listings: Achieving more website visitors is crucial for real estate and often using digital marketing to build up online traffic and increase customer service through informative blogs and social media posts are the best ways to build confidence, trust, and brand identity.
Digital marketing boosts professionalism: Visualization tools (i.e., 360° modeling) are growing in the real estate industry, and if you want customers to remember your company, we recommend investing in this form of material.
What can the real estate industry do to improve its digital experiences in a booming market?
Whether you’re looking to buy or sell a home or you’re the agent listing and showing properties, the scope of real estate is increasingly becoming more reliant on the internet as an external resource.
Those in the industry who want to reach and connect with potential buyers and sellers should consider the following digital marketing tips:
#1 – Share properties before they hit the market: In a thriving market, there will always be a lack of inventory, which is why it’s important to select an experienced agent that can find prospecting properties and potential buyers before hitting the open market.
#2 – Streamline communication with your clients: Communication is key in many buying-selling ventures, and in today’s fast-paced environment, timing is everything. Whether you choose to text, email, or call your client, understanding their preferred method of communication is what will lead to the most proactive relationships.
#3 –Allow clients to leave reviews: One way to improve current consumer engagement is by obtaining quality customer reviews. This can easily be done online by asking happy clients to leave a Google review or simply emailing a response that can be posted live to the website.
#4 – Educate your clients: While buyers can easily find properties at the click of a button, they still rely on you for advice and guidance. Use digital marketing to educate your current and prospective clients by creating FAQs sections on your website, as well as writing a fulfilling blog that can address common questions and concerns.
#6 – Invest in marketing automation: If you’re looking for an innovation that saves you time and improves your ability to add value to the consumer, you should consider marketing automation. Marketing automation allows you to create lead magnets that attract your client by setting up automated campaigns followed by initial interactions. This strategy allows you to program the type of property, area, and even price that your client is looking for and pool together properties as they become available. An email can then be sent out with some pre-scripted text to allow them to contact you if it’s a suitable fit.
Are there any ways that digital marketing and real estate tie together that we didn’t discuss? Please drop your opinions below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
You may think that you can build the best website by making it informative, packing it with great content, and investing in an intuitive design, but if shoppers aren’t able to find your website, all that work and money will go to waste. We’re here to help by breaking down the basics of why PPC Advertising could be the strategy your business needs to attract more online users. So, here’s why you should want to use it!
What is PPC Advertising?
Pay-per-click advertising, also shortened to PPC advertising, is a method of online marketing that allows businesses to place ads in strategic places where a fee is only charged after the ad is clicked on by a visitor. It’s a great way to buy visits to your website rather than taking the time to attract them organically.
Here’s how it works:
When a user clicks on your ad, you pay a specified fee, which is referred to as the cost-per-click (CPC).
The CPC can vary dramatically (average is between $1 to $2 with some as cheap as a couple of cents, while others go as high as $50 or more).
Another way to orchestrate a PPC Advertising campaign is by using cost per 1,000 impressions (CPM), which applies to display and video ads.
Now that you have a better understanding of how PPC Advertising works to attract online visitors, we are going to provide you with some reasons as to why you should consider adding it to your digital marketing strategy.
It’s very targeted
Entrepreneurs and digital marketers alike love PPC Advertising because it allows them to choose precisely who will be seeing the ad based on their location, choice of keywords, interests, age, gender, language, and even the type of device that the consumer is using. This ensures that you’re catering to an audience that’s more likely to enjoy your goods and services, which has a huge influence on click-through rates and conversions.
You can even re-target previous visitors!
Most consumers will only click on advertisements that appeal to their interests, however, just because they choose to follow through to your website, doesn’t guarantee that they will become a customer. The great part about PPC Advertising is that you’re targeting those who share the same enthusiasm about your products and services, and the best part is that if they don’t follow through on purchasing the first time around, you can retarget the ones that left your website and remind them to come back again!
It’s cost-effective for all types of e-commerce businesses
While many elements of your digital marketing strategy charge a flat-rate, monthly fee, you only pay for PPC Advertising when your ad is clicked by a potential customer. This means that the odds are always in your favour, allowing you to cater your ads to those whose values align with your business. Also, since PPC ads appear at the top of search engine results pages, you don’t need to spend the time and money building your content because your ad will already appear above organic search results.
It’s easily tracked
Aside from the above conversion-based benefits, PPC Advertising is also easily tracked, meaning that you as a business owner can monitor how well your ads are performing and make adjustments to them if they aren’t receiving a good number of clicks. This is a great way to learn what attracts consumers to your products and services and what can be improved upon to drive sales and help your business grow.
Are you ready to test the waters of PPC advertising? Please fill out our contact form and anticipate a prompt email from our Client Success Manager to discuss your business goals!
Do you have any further questions about PPC Advertising and how it works? Drop a comment below to share with our other readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
Many small to large-scale e-commerce businesses rely on Google Analytics to understand customer preferences and assist merchants in the creation of better consumer experiences. However, since every dollar spent on marketing is crucial to the success of an online business, insights from digital analytics tools have become more essential than ever, as we see a major shift in industries moving to web-based platforms. So, to help you to better understand how to digitally market to your target audience long term, a more intelligent version of Google Analytics has been released which will build on the foundations of the App + Web properties.
Introduction to Google Analytics
The Google Analytics platform is a web-based analytics service that tracks and reports website traffic, conversions, and behaviours. Google first launched the service in November 2005 after acquiring Urchin, an early day web statistics program that analyzed service log file content and displayed the traffic and user information in one reporting stream. As the internet has evolved, the demand for such metrics that track user activity has increased, which has led to the latest iteration of Google Analytics, Version 4, enabling the blend of online and offline activities.
Getting acquainted with Google Analytics 4?
Version 4 is the latest rendition of Google Analytics and while it will not immediately enhance the reporting capabilities of most online merchants, it will help e-commerce businesses that:
Have an app
Have a software-as-a-service business model
Are interested in advanced remarketing
Even if your e-commerce business ticks none of the boxes offered by the current version, we recommend that all merchants create an account as part of their Google Analytics strategy to benefit from updated reports and future advanced features.
How to create a Version 4 property
First, you will need to create a Google Analytics account and then log in, click the Admin icon, and then follow up by selecting create property.
Next, click the option entitled, “Apps and web” as the property type.
Then you will need to name the property and complete the settings on the page. Once that is done, click “Create”.
The next page will require you to select your data stream. For most online merchants, it will be “Web”.
Next, provide the “Website URL”, name the stream, and choose which interactions to track automatically. Select all options, even if you presently do not use some of those activities (ex. videos or file downloads). Then, click “Create Stream”.
The next allows you to add a new tag or use an existing one. If you have already tagged your site, click “Use existing on-page tag”, otherwise, follow the instructions to add a new one.
All of the above steps will enable your general tracking, which is a great way to utilize Google Analytics within your digital marketing strategy.
There are smarter insights to improve your return on investment (ROI)
Version 4 of Google Analytics can automatically alert you to significant trends in your data, such as products that may be rising in demand due to changing customers’ needs. This new feature will help you to anticipate the future actions of your target consumer, churning a more effective strategy to retain customers and keep within your marketing budget. The latest version has also added new predictive metrics, allowing you to create an audience to reach your higher-value customers and run analyses to better understand why some customers likely spend more than others, allowing you to take action to improve these results.
The strategy behind Google Analytics includes reaching your customers with more relevant, helpful experiences in the areas where they engage best with your business. This new version can also measure app and web interactions together, allowing you to see conversions from Google alongside non-Google paid channels, as well as organic channels like Google Search, social, and email to help you better understand the combined impact of all your marketing efforts. Professional digital marketing companies like us use this to assist in improvements from acquisition to conversion and retention, which is critical with the needs of consumers rapidly changing.
What are your thoughts on the Google Analytics strategy of Version 4? Drop your comments below to start a conversation.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
While most e-commerce business owners possess a rough understanding of how search engine optimization (SEO) affects their presence, many aren’t knowledgeable enough to increase their online rankings, which is why industry experts are needed to improve the quality of traffic and clicks. Nevertheless, with so much lucrative information available at your fingertips there are still some tasks that you can undertake to help your business crawl to the top, and if all efforts fail, an SEO agency for e-commerce who’s ready to swoop in and do all the work for you.
Tip #1: Focus on structured data
Since there are an abundance of websites that Google is crawling, the best way for this search engine to understand what each is about is through structured data giving purpose and meaning to each page.
Structured data is a standardized format for providing information about a page and classifying that page’s content. For example, a page displaying a recipe would include a section containing the ingredient list, another that explains the cooking time, and possibly even further subsections to describe prep, the number of calories, and so on.
An SEO agency for e-commerce would track to ensure that each markup is handled correctly, and follow recommendations by Google to review the companies’ online documents and monitor changes that may be needed. Tracking search engine results page (SERP) feature placements over time will also allow them to improve when there is a drop and help them to better understand if the structured data is working to the brand’s advantage.
Tip #2: Monitor backlinks
While having more backlinks doesn’t always mean that your website will rank higher, an SEO agency for e-commerce will ensure that high-quality backlinks are produced, which is proven to be beneficial in boosting SEO rankings.
As you are likely aware, Google focuses on the authority and authenticity of every website linking to your domain, and if there are any spammy sites in that list, your ranking could be impacted negatively. These red flags are bad news for your SEO strategy efforts, so it’s always advisable to keep track of who is linking back to your website and monitor the quality of those links.
Tip #3: Create skyscraper content
Skyscraper content involves a little investigative work where you seek out already high-performing content in your niche and use it to create something better. Then, shamelessly promote it to your audience! However, since this tip involves a lot of legwork to have it done correctly, most business owners hire an SEO agency for e-commerce to handle everything involved in seeking and writing this type of specialized content.
Needless to say, for the go-getters, here are some tips to getting started:
Find out who your competitors are on Google
Discover which keywords best relate to your niche business
Add details to your website’s pages and create comprehensive posts about the topics above
Get insights from industry experts so that you’re able to add more value to your posts
Be sure to review analytics to see which content topics did well
Re-work your content to make it more digestible by using things like videos and infographics
The key to developing good skyscraper content is to get creative and make something better than anything readers and/or shoppers have ever seen before.
Which of the above tips will you be trying out first? Drop a comment below to start a conversation with other readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
Since it’s difficult to guarantee which investments will generate a consistent return, e-commerce business owners will often face marketing hurdles where they will struggle to see profitable results. So, whether you’re looking for help with various digital marketing activities or simply want assurance that you’re on the road to success, an assortment of digital marketing services are available at your fingertips. But first, here are some common mistakes you should avoid!
Didn’t formulate a digital strategy
While it would be silly to not utilize the power of social media for marketing purposes, most business owners use their channels to publish a stream of over-promotional content that generates little engagement, which is not beneficial for the time that it takes to perform the task. Any form of return in digital marketing requires the development of a coherent strategy that will underpin business objectives and push forward likable, inviting content. Focusing on posts that highlight keywords via pay-per-click advertising or only crafting brand-related content won’t get you the results that you’re looking for. This is why the best thing you can do is to take the time to understand your target audience and research how they engage with the channels you’re using because this will help you to narrow your focus and avoid wasn’t money by moving forward with no strategy in place.
There are digital marketing services that can offer you help with all of the above and what’s even better is that hiring a social media manager is a cost-effective way to combine research and content creation with the added bonus of customer service.
Don’t cut your spend, move it around
There are a lot of opportunities for growth in digital marketing, and as a result, common issues are faced by business owners. There’s a belief that return-on-investment (ROI) should come immediately after the trial of a small Google ad or a one-time SEO campaign, but often these investments take time to make money. So, instead of swiftly cutting your spend, consider moving it around to another digital platform that may produce more return. The best thing to do is evaluate your marketing budget, see what is and isn’t working, and increase in the areas where you’re seeing conversions.
E-commerce businesses have ramped up the use of trending features such as more video content and Chatbots, and have also increased their presence on platforms like Google, Facebook, and Amazon. So, if you want to remain competitive in your industry, you will need to keep on track of what’s engaging your target audience. The best way to implement and manage an effective digital marketing strategy is to constantly evaluate what’s working, allowing you to make positive changes and push forward in the areas that will generate a higher return. It’s also important to learn from your competition, remain focused on your growth, and keep in mind that building your business will be a long-term game of trial and error.
Not Knowing Your Target Market
One of the most effective strategies in marketing your products or services is profoundly understanding your customer’s pain points and what type of person is more likely to be interested in what you’re trying to offer. Formulating a buyer persona is an excellent strategy used by professional marketers to streamline their target and know what type of people they are trying to aim.
Knowing your target market is as important as anything else, especially in advancing technology today. Social algorithms already have much more data than ever before about their users’ interests, hobbies, and even buying behavior. Therefore, having a deeper understanding of your target market allows you to maximize your campaign’s efficiency and even take advantage of sophisticated digital tools in today’s online business world.
Failure to Track Measurable Goals and Milestones to Hit
Many entrepreneurs have been successful in their business in the digital space but staying successful is a whole different conversation. In most cases, even a thriving business at its early stages could quickly lose track of its progress because of failing to track its progress and setting goals to target.
The e-commerce business is continuously ramping up, meaning you also have to step up your game and never lose sight of your improving your business as a whole to stay relevant to the market. Tracking your progress through statistical analytics by digital services allows you to have a leg up on your competition and gradually improve your online business over time.
Not Flexible Enough to Try and Test Different Strategies
There is no shortage of digital marketing strategies that effectively ramp up your engagement, traffic, or even sales almost instantly. While there’s a value in staying consistent about your current method that has already been working for you, being open to other opportunities would open up so many doors for your business, especially in a constantly evolving world.
An Entrepreneur’s ability to do trial and error, whether through specific marketing campaigns, trying out new digital strategies, or other things, is a massive advantage for taking advantage of opportunities ahead of you. It is likely that an effective digital marketing strategy from just six months ago now could no longer be relevant today. That is why it’s best to keep being updated and allow yourself to try out new things that might or might not work for the sake of the business. This is a common trait for thriving businesses in today’s world.
Focused on blending in instead of standing out amongst your competition
Another common mistake for up-and-coming entrepreneurs trying to find their success in the digital space is focusing too much on blending in instead of finding ways to stand out. The reason behind this is to remind you that you’re in the business of offering products/services that are distinctly unique from what the market already has to offer.
Unrealistic Overnight Success Expectations
Setting goals and targets are excellent, but expecting unrealistic results over a short amount of time is detrimental and could hold your online business success even further down the line. There is nothing wrong with high-ambitions and having the confidence that your product or service online would do well. However, patience is a huge thing, especially when entering a highly competitive market.
Understand that you’re not the only one who’s trying to get a fair share of the market and that you’ll have to earn it gradually with patience and wit if you want your business to thrive. A good rule of thumb when it comes to setting expectations is to set goals that are hard enough to keep you going but aren’t too challenging and leave you in a slump. Small wins, whether in sales, engagements, followers, or any progress in your digital marketing pursuit, get you going and are much more effective for sustainable growth instead of unrealistic expectations.
Failure to Adapt to New and Updated Strategies
Keeping an eye on and constantly updating your digital marketing strategies is a huge plus for your e-commerce store to stay relevant to your chosen niche market. Many factors may impact how well a particular digital system might or might not work, so it’s always best to keep open and flexible for future adjustments.
Undervaluing the Power of Customer Reviews and Feedback
Online Reviews and Customer Feedback is an excellent social proof and way to get more traction on your e-commerce business. However, not many entrepreneurs understand the value of having honest feedback from customers, whether good or bad and how it could impact your business as a whole.
Genuinely listening to what your customers like about your products and what they dislike gives you ideas on improving your business. Businesses that listen to their customers will likely have their way to building their community and engagement over time.
What did you learn from the above blog submission? Drop a comment in the section below to converse with other readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
The spooky season is in full swing and with All Hallow’s Eve approaching, you should be orchestrating a digital marketing strategy that embellishes all the chills and thrills of your business. While this autumnal holiday doesn’t involve gifting presents, consumers love a company that decorates their websites with festive charm, and even better, plans some ghoulish promotions to show off their holiday spirit! Below are some ideas that you can use to spiff up your online marketing.
Send out a spook-tacular newsletter
For those of you who are equipped with an email list and customizable template, now is the time to use newsletters as a means for showing off your Halloween spirit. Whether you decide to slot in some products that embellish a ghoulish charm or you simply host a seasonal promotion with access to an exclusive coupon code or discount, whatever you’re offering should encourage shoppers to carry out purchases and skillfully align with the season.
If you’re unsure of how to get started consider hire a digital marketing professional to carefully craft your Halloween email. If you don’t possess a list or an email design, it’s likely too last minute to have this task completed by Halloween, but you can look to other upcoming holidays and have a web development professional ensure that you’re sorted with everything your website needs.
Host a chilling contest on Facebook or Instagram
While there are tons of opportunities for your business to utilize social media to gain consumer attention, Facebook and Instagram are great channels for visual promotions. So, as one of the best ways to engage with your audience, we recommend hosting a contest to sanction the start of the spooky season. This could include elements where you ask your customers to submit photos of their favourite Halloween-related activities, carved jack-o-lanterns, or party foods and the chosen winner would receive a special discount code to use towards their next purchase. Be sure to include rules such as, “must follow all of our social media accounts”, “must like this post”, and “must share this post” for bonus ways of gaining traction.
If you need help coordinating a contest promotion as part of your October digital marketing strategy, speak with a social media expert to get started!
Are there other ways to expand on your digital marketing strategy for Halloween?
Since our favourite grim holiday is only 25 days away, we wouldn’t recommend making too many changes to the development details of your website. However, there are some small transformations that would make it rather eerie-sistable.
Offer treats with each order: Whether the treat you offer is a bag of candy or a small gift bag of sample products, shoppers love receiving seasonal goodies with their purchases.
Live stream your haunted shop: If you’re one of the many e-commerce business owners who also possesses a brick and mortar store, be sure to decorate for Halloween and live stream what it looks like on your social channels.
Get spooky with your product or service names: This change, while subtle, makes a world of difference to potential and recurring customers when they’re perusing your website.
What other ways in the past have you marketed your business for Halloween? Drop a comment below to share with our readers.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
In today’s evolving digital landscape there’s an assortment of big business tactics that have proven to be beneficial to e-commerce companies. While generating results can be a challenge at first, many businesses are choosing to showcase a variety of digital marketing techniques to continue to flourish in their trade, and some of these popular trends are expected to remain relevant in the digital marketing industry for quite some time.
Digital influencing is becoming more common
While some large-scale e-commerce brands have the budget to invest in a celebrity influencer, most can often use the funds towards another professional digital marketing service. However, it’s important to know the power of digital influencing as a business owner and how it can be useful when utilized by smaller influencers that have built their own community followings.
For example, while it’s unlikely that you will be able to afford a celebrity like Steven Tyler as your brand’s digital influencer, that doesn’t mean that you can’t find a micro personality that possesses an impressive following. In fact, some of the best ROI on sponsored content comes from local superstars! Instagram is one of the best social media platforms to outsource a digital influencer, allowing you to check out their content and ensure that they would be a good fit that aligns with the values of your company.
Podcasting is continuing to grow
For those of you who don’t know, podcasting is a steaming application of spoken word digital audio files that a user can download to their personal devices for easy listening. Overwhelmingly enough, this form of broadcast has skyrocketed in popularity, with more and more businesses utilizing this technology as a form of digital marketing.
As an e-commerce company, here are some things to consider before creating a podcast:
Try talking about building your brand: Take a humorous or professional stance and establish yourself as an authority on the topics you discuss.
Educate your current customers: Discuss industry-relevant news in an attempt to attract new clientele and answer the questions your current shoppers may have.
Consider having a sporadic podcast: Unless you have a professional digital marketing agency handling your scheduling for you, consider podcasting once a month to provide some comfort to those loyal listeners.
Take questions and offer answers: The ultimate goal of your podcast is to have customers tune in to what you have to say and if your content is important and interesting, consumers will feel that they’re in good hands with your in-depth, descriptive conversations.
The development of an intuitively designed website
While elements of web development and design have immensely changed over the years, the majority of business owners understand that a good website is needed to successfully market their company online. After all, what’s the point of investing in the strategic efforts of search engine optimization if the landing pages the visitors are directed to are slow and lack a positive user experience? Since a poor web design can cripple your digital marketing efforts, decreasing leads, conversions, and even your current customer’s trust in your expertise, when you hire a professional digital marketing agency to thoughtfully create your web content, consider the benefits of web design as part of your budgeted investment!
Which of the above popular trends do you feel is most useful in digital marketing? Drop a comment below to compare your opinions.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.
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