Many businesses are experimenting with emoji marketing and it’s quickly changing the way we communicate in terms of modern language. These small icons and images are an innovative form of digital communication that has the ability to embellish emotion through various social media platforms. Studies suggest that 92% of internet users are already on-board with […]
The realm of social media is innovatively thriving faster than ever before with a massive increase in the number of people sharing their lives with the world through socially connected platforms. Businesses are also thriving through these digital platforms by means of increased online engagement. These e-commerce brands are using digital marketing to their advantage […]
The modern-day realism is that everyone and everything is constantly competing for attention, which is why getting noticed is incredibly important for an e-commerce business owner. Although you might consider blogging to be an old fashion marketing tool, it’s an incredible way to spread awareness about your brand. Blogs not only improve your search engine […]
Social media has the power to influence the world around us. Whether it’s our every day relationships, longstanding education or our enhanced shopping experiences, for the most part, we solidify these social connections by the way we choose to communicate through our social channels. But, before the widespread fame of social media, marketers heavily relied […]
Email marketing is incredibly advantageous around the holidays. In a technological age where almost everyone is connected to a device on a daily basis, emails have the power to spread the word to your target audience much quicker than any non-digital marketing strategy. While email marketing can sometimes overwhelm potential customers, it also has the […]
As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that […]