×
  • Leading Digital Marketing Agency
  • 900+ Websites Launched
  • $100M+ Client Revenue Generated








    855.686.4649 ext.707 Get A Proposal

    Tag: Google Ads

    6 tips for effective management of Google Ads

    Posted on by Alex Wilks

    Harnessing the power of Google Ads can significantly elevate your brand’s visibility and drive conversions. As businesses strive to maximize their online presence, mastering the art of managing Google Ads becomes essential. Here are some valuable tips to help you effectively navigate and optimize your Google Ads campaigns. 

    Strategic keyword selection

    Keywords are the backbone of any successful Google Ads campaign. By conducting thorough keyword research to identify terms relevant to your business and target audience, our team can help you to attract high-intent users. With research into long-tail keywords, we can create copy that enhances your ad’s relevance and improves your business’s click-through rates. 

    Compelling ad copy

    The ad copy needs to speak directly to your audience’s needs and desires. By highlighting unique propositions, offers, and benefits, you’re more likely to entice users to click. We also recommend sneaking in the keyword, “advertise on Google” strategically within your ad copy to improve relevance and visibility. As part of our service, A/B testing will be conducted for different ad variations to identify which are top performances. This allows us to continually refine your messaging for maximum impact long-term. 

    Targeting

    Did you know that you can leverage Google Ads’ advanced targeting options to reach your ideal audience? This can be done by segmenting your audience based on demographics, interests, and behaviour. You can also tailor your Google Ads to remarket to specific lists by adjusting your parameters. This optimizes your performance and maximizes ROI. 

    Optimized landing pages

    A seamless user experience is essential for those looking for success in their Google Ads campaigns. Ensure that your landing pages are optimized for relevance, speed, and conversion. Also, align the messaging and design of your ads with the layout of your landing pages to create a cohesive experience for your visitors. Lastly, implement clear calls-to-action (CTAs) and minimize friction points to facilitate a more effortless process for added conversions. 

    Data-driven optimization

    The power of data allows businesses to have insight that allows them to refine and optimize their Google Ads campaigns. By monitoring key metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC, and return on ad spend (ROAS), you can best gauge each ad’s performance and identify what areas need improvements. 

    Regular performance reviews

    By staying proactive by regularly reviewing and analyzing the performance of your Google Ads campaigns. Identifying these trends and patterns offers opportunities to fine-tune your strategies and drive better results. Here at Trek Marketing, we make it our mission to experiment with ad formats and change up our bidding strategies so that we can target new customers and maintain a competitive advantage for our clients. 

    By implementing these tips for effective management of Google Ads, you can unlock the full potential of this powerful advertising platform. That said, working with Trek Marketing puts our strategic thinking to the test, so you can focus on your business and stay ahead of the competition at all times. 

    Do you currently advertise on Google? Drop a comment below to share with our readers. 

    4 reasons you need a digital marketing strategy and shouldn’t wing it

    Posted on by Alex Wilks

    It’s 2021 and there’s no questioning that digital marketing is becoming a must for growing businesses around the world. Whether it’s through SEO, email marketing, Google Ads, or blogging, crafting a digital marketing strategy is crucial if you hope to compete in your industry. Aside from hiring a full service digital marketing agency, the information below can help you understand the benefits that digital tools possess when combined with a kickass strategy.   

    What is encompassed within digital marketing?

    While the realm of marketing is vast, a full service digital marketing agency utilizes large amounts of technology and digital tools to achieve a wide range of marketing objectives. 

    These tools may include: 

    • Online search engines 
    • Mobile apps
    • Websites
    • Social media pages
    • Email
    • SMS marketing
    • Digital partnerships

    The key to integrating the above digital marketing strategies is to create some business goals with clear benefits that meet your future objectives. This will ensure that each strategy possesses an incentive aimed at growing your business.

    Reasons that you need digital marketing

    There are so many ways to improve your customer relations and outreach through the use of digital marketing. Listed below are some benefits:

    1. Measure success: With the use of traditional advertising methods, it can take a long time to analyze the progress your campaign has made, but with the help of digital marketing solutions, you can complete progress reports in a few hours through the use of digital analytics tools that bolster your digital efforts. Leads, conversions, and impressions are just a few of the tools that you can use to measure your companies success and the best part is that you can optimize your strategies as you go.
    2. Levels the playing field: Whether you own a tiny startup or a small, established business, it can be challenging to compete with the big brands. Although promising digital marketing can give your name recognition by adding a little flair to some cost-effective ad campaigns. Using elements such as Google Ads and SEO trends, over time you will generate strong customer relationships and have more visitors flocking to your website. 
    3. Reach a large audience: The internet is a vast network filled with tons of impressionable users, so it doesn’t matter how big your brand is, all that matters is that you use the right digital marketing tools to help you make valuable impressions. Social media marketing is a great way to reach your target demographic and if your level of reach is strong, you can use information collected in your campaigns to target customers outside of your general geographic region. 
    4. Increase revenue: The purpose of any digital marketing strategy is to lead to increased revenue, and with trusted customer relations, your followers will spread the word to their friends and family, helping to generate more online conversions. Even a simple shoutout holds the power to draw more people to visit your site, which offers a greater chance for you to make a sale. 

    Are there other reasons that you feel should be included in our list above? Drop a comment below to share with our readers. 

    Tapping into success: Which offers the best ROI? Google or Facebook ads?

    Posted on by Alex Wilks

    Google Ads and Facebook Ads have a longstanding rivalry and when it comes down to your return on investment (ROI), it’s essential to invest in the right platform that will generate ad revenue. A professional digital marketing agency would easily be able to determine which platform would work best for your business, but for those who have been in the game for a while, you may possess enough knowledge to kick things off yourself. Continue reading to learn the differences between these two advertising platforms.  

    Google Ads versus Facebook Ads

    While you were probably drawn to this blog submission looking for a definitive answer, we’re here to tell you that there really isn’t a “best” option, because both platforms perform differently from one another, bringing unique benefits to the table for online businesses. 

    Instead, try asking yourself the following questions before you invest money into either digital marketing effort: 

    • What is my budget for digital advertising?
    • Which platform would better reach my target audience?
    • What stage of the consumer’s buying journey am I trying to make a profit on?

    Since most internet users regularly utilize both of the following platforms, it’s more important to channel your pay-per-click advertising services towards efforts that focus on the age, income range, and lifestyle of your audience. Thus, to increase your ROI it’s important to break down what makes each platform unique before you make your final decision towards rolling with one or both. 

    A breakdown of Google advertising

    As businesses grow and transition to the online realm, customers have more choices now than ever before on where to make their purchases. Although, to be a successful business owner, one must deliver and retain customer interest at every stage of their browsing experience. Thus, many e-commerce companies rely on Google!

    What types of campaigns can you run using the Google platform?

    • Search network campaigns
    • Display network campaigns
    • Google Shopping Ads 
    • Video campaigns 
    • App campaigns 

    Facilitating purchases is one of the many perks of the Google platform, and through pay-per-click advertising services, business owners have been able to approach their audience with the use of industry keywords within their content, only paying for the service when their ad is clicked by the consumer. This technique is an efficient method that’s super popular for those looking to expand their digital marketing efforts. 

    A breakdown of Facebook advertising

    While Google Ads focus on paid searching, Facebook Ads are all about paid social, targeting audience behaviors and patterns to make each advertisement effective and personal. 

    Below are some formats of ads that can be done through Facebook:

    • Video advertising
    • Photo advertising
    • Slideshow advertising
    • Carousel advertising
    • Dynamic product advertising
    • Lead form advertising

    What are the ROI benefits of each platform?

    While both platforms work as channels to utilize pay-per-click advertising services, they also offer different benefits to the business owner.

    Benefits of Google Ads:

    1. You can bid on a number of keywords and get your ads to rank higher, reach new people, and increase your exposure. 
    2. You’re able to earn higher SERP (search engine results page) rankings by creating relevant ads. 
    3. The search and display networks help you to create ads that will appear in search results and generate more leads.

    Benefits of Facebook Ads:

    1. Consumers are always sharing information about themselves on Facebook (interests, beliefs, hobbies, etc.) and you can use this to collect data on your target audience.
    2. Once you have collected a database of people that are likely to be interested in your products or services, you can import it into Facebook and target those people using your ad campaigns. 
    3. Earn sign-ups, sales, subscriptions, follows, and leads. 

    Which platform are you most excited about? Drop a comment below to compare with other readers.