As an e-commerce business owner you’ve probably learnt a lot about the everyday struggles, advantages and disadvantages of certain marketing techniques, but have you gained any insight into marketing a niche business? Like many niche businesses, pet e-commerce websites have their own set of marketing strategies, content techniques and a range of business decisions that have the ability to benefit and grow their business. That being said, since there are never enough hours in the day, we’ve crafted a few helpful suggestions to help you with marketing your pet business.
Review and update your webpage
When was the last time that you scrolled through your website and refreshed the information available on it? Sometimes a simply rewrite of your biography, a couple new photos and an update to your personal information will go a long way in attracting new, prospective customers.
Review your marketing strategy
Creating an effective marketing strategy for a pet business doesn’t need to be a tedious task… all it takes is a little imagination, a few set-in-stone goals and the attitude to see it through. Start by figuring out a few achievable goals to focus your energy on. Next, figure out how to reach your ideal audience — maybe you’re not on the right social media network? Lastly, figure out your business strengths and focus on how you can use them to capitalize the revenue of your pet business.
Pre-schedule your social media posts
Social media has the power to reach a vast group of people in a very short period of time. So, it would be silly not to utilizate as many platforms as you can manage when you’re marketing a niche business. Promote your business using a combination of memes, videos, pictures, quotes and customized texts that promote sales or special offers. Then pre-schedule it to ensure that you keep an active presence online without allowing social media to take over your probably already busy business schedule.
Encourage customer reviews
Testimonials have the ability to skyrocket the success of any e-commerce business. When pet parents are deciding where they want to make their purchases, they will often read customer reviews to find out more about a product or service. Since trust is one of the most important factors, especially for a pet service provider, a glowing review on your webpage or social media channels will really help potential customers find their way to your online shopping cart checkout.
Try sending newsletters
Email marketing is one of the best ways to use your marketing budget. Sending out newsletters allows you to promote new products and sales, stay in touch with your customers and offer your supporters special, exclusive promotions. Regular, bi-monthly newsletters that are well-written, catchy and concise will show your customers that you’re dedicated to providing them great service.
If you need help with any of the marketing techniques above, it’s best to contact a professional that can get you started on your marketing journey.
Do you have any other questions about marketing a niche business? Let us know all about it in the comments section below.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.