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    Tag: professional copywriting

    How to create an effective holiday landing page

    Posted on by Alex Wilks

    While landing pages are excellent tools to drive website traffic and sales any time of the year, they’re particularly effective over the holidays. Since the season of gift-giving offers shoppers a bombardment of offers, it can be challenging to get noticed among the plethora of stores targeting the same audiences. Continue reading to learn more about how creating a landing page could help your business this season.  

    What is a landing page?

    The best landing pages are a single-page concentrating on converting customers for a specific offer. They’re used to generate leads, collect email addresses, gather market research, or capture direct sales of goods and services. Part of the reason they’re so effective is that they work to eliminate barriers where customers become distracted and forget to take action—navigation issues, visual clutter, and slow checkout processes.

    How is a landing page different from a product page?

    A product page is a broader catalog on your site. These pages are dynamic and can be sorted and filtered to narrow down a variety of options. Then, the customer can take action by adding them to a wishlist, their online shopping cart, sharing, or purchasing them. 

    What are the best practices for creating holiday landing pages that convert?

    Since we specialize in professional content writing, we can offer you a few tricks of the trade that will give you the best chance of creating successful landing pages. 

    1. Keep your landing pages simple: The best landing pages are the ones with no distractions. We recommend eliminating headers, footers, navigation menus, and share buttons so that visitors know exactly what to look at. 
    2. Quick load times are important: No one wants to wait on your website to load and chances are that they won’t. Make sure that your landing page loads fast and that it works across all devices. 
    3. Your call-to-action (CTA) should be compelling: If you don’t ask, customers won’t be inclined to act. CTAs need to be compelling so that the messaging is direct and appeals to buyers. Use generic language but create a sense of urgency.
    4. High-quality photos are a must: One or two images should do the trick in showcasing the purpose of your landing page. If it’s to sell a particular product, display photos from multiple angles and be sure to include the item in use. 
    5. Use this as an opportunity for add-ons, upgrades, and cross-sells: The holiday season is all about helping shoppers find the gifts they’re looking for, so why not provide suggestions that increase your sales? Add-ons like gift wrapping and personalized messages are super popular!
    6. Make it festive: The best holiday landing pages should include messaging and graphics that match the rest of your website but with a twist. Be sure to keep the charm that your customers know and love about your business but also utilize holiday-themed photos and language where appropriate to get shoppers in the gift-giving spirit. 

    Are you ready to create the best landing pages for your holiday shoppers? Drop a comment below if you have any questions before getting started. 

    How to write the ultimate email subject lines

    Posted on by Alex Wilks

    Professional writers and digital marketing professionals know the importance of email subject lines. However, for those that write dozens of emails as a method of daily communication, it can be easy to forget its importance before clicking send. Since the subject line determines how quickly a recipient responds, either by opening, reading, or purchasing, reaching out to potential clients needs to be approached with the utmost care. Continue reading for nine tips to writing email subject lines, whether for email marketing, customer service responses, or beyond. 

    Tip #1: Write your email subject lines first

    While attempting to articulate virtual communication, it’s super easy to forget the subject once the email is written and proofread. That said, when email subject lines are forgotten, those emails are much more likely to go unread or get lost in spam/promotions folders. When crafting a new email, from the moment you click create, you have an intention on what you’re writing, so before anything else is jotted down, consider the subject line as your first task. 

    Tip #2: Keep it short and to the point 

    Email is one of the modern forms of communication and its intention is to professionally pass along information quickly and concisely. That’s why it’s important to keep your email subject short and punchy. Since a typical email inbox will reveal about 60 characters, use this space to get right to the point in about six to eights words so that the receiver knows what the email is about without even having to click it. 

    Tip #3: Be sure to place the most important words at the beginning

    When receivers will glace at their inboxes some will read through every email, others will look for key phrases to catch their attention or pass up on opening emails until later. That’s why bold email subject lines are so important. Since many other e-commerce businesses are sending their emails at the same optimal open times, you can squash out competition for sales by working hard to create a compelling email header. 

    Tip #4: Tap out the filler words

    While we always encourage writers to take punctuation and grammar seriously, when it comes to writing email subject lines, don’t waste time by writing unnecessary filler words like “hello”, “thanks”, or “nice to meet you”. You can save that for the email if it absolutely must be there. 

    Tip #5: Be clear and specific about the topic

    Many business owners will attempt to draw in their audience by using misleading email subject lines, and we do not believe this practice demonstrates trust with the consumer. In fact, we think building a strong foundation relationship is far more important, which is why writing clear, specific headlines will draw the right attention from the right people. 

    Tip #6: Consider the keywords you’re using for search filtering

    People that readily use their emails may have filters and/or folders set up to manage their inboxes, which is why you can harness this narrative by including keywords related to your topic that can easily be searchable later on. After all, even if your sale or product alert isn’t applicable anymore if an email receiver wants a reminder or your business, whatever the reason, shouldn’t you make it as easy as possible for them to find you down the road?

    Tip #7: Mention deadlines 

    Whether you’re inviting your email list to take advantage of an upcoming sale or announcing an item in your online store that’s available for pre-order, if your message has any deadlines, be sure to consider them in the subject line. Not only does this express a sense of urgency but it will have to avoid the pitfall of a user thinking they’ve missed out simply because of your lack of communication. 

    Tip #8: Avoid using all caps

    Some e-commerce business owners think that capped words are a great means for getting the attention they deserve, but we’re here to explain why this method in email subject lines sends off the wrong impression. It’s the digital equivalent of yelling! Since no one enjoys being yelled at, we recommend that you utilize dashes, colons, and/or exclamation points to separate any thoughts and avoid using full capped words. 

    Tip #9: Reword your work

    Like anything you write, always remember to reread over your email subject lines before they’re sent out. One of the biggest, and avoidable, mistakes you can make is copying and pasting for a large group of receivers, but forgetting to change the same or tailor the copy for each reader on the other end. Do yourself a favor and don’t be in a rush or you risk looking unprofessional and careless.

    While we don’t currently offer a service to write email subject lines for every email that a client wants to send, we do offer an email marketing service, which aside from a great design filled with content, our team member also creates a header and/or subject line using all of the above tips. 

    Do you have any other email subject lines’ tips? Drop them in the comments section below to share with our readers. 

    Important digital marketing tips for promoting Boxing Day sales

    Posted on by Alex Wilks

    Since Boxing Day is just a few nights of sleep away, we recommend bookmarking this blog and reviewing it next summer so that you can sort through its contents, pull some ideas, and prepare your holiday digital marketing strategy a few months in advance. After all, the holiday season really starts at the beginning of November, which means that you need to find ways to attract shoppers early for Black Friday, Cyber Monday, Christmas, Boxing Day, and beyond. 

    Competition is high during the holiday season, making it challenging to promote your brand to stand out from the rest. However, with a well-developed digital marketing strategy, you’ll be well on your way to boosting traffic, conversions, and revenue using the following various channels and techniques. 

    Launch some shopping ads

    If your e-commerce business sells physical products it’s important to launch a shopping campaign as part of your digital strategy. Shopping ad campaigns help give customers a presentation of your products along with prices and offered discounts. These types of ads are also visible on search engine result pages, making it easier to attract targeted traffic to your website. That said, we recommend that you start your ad campaigns at least a few weeks before the holiday you’re targeting (for example, December 1 would be a good deadline to set if you want to launch a Boxing Day ad campaign). 

    Create engaging copy

    While there are a variety of ways to bring traffic to your website during the holiday season, festive copywriting is a great way to stand out when competition is high. Whether you choose to put new content right on your homepage, under the description of your products and/or services, or through your social accounts, it’s important to write copy that ties in with the holiday season, and if you can, include sales and discount information as well. 

    If you want to go the extra mile you can also take the time to design a landing page to match. Not only will this boost Boxing Day sales, but it will offer page users a place to click that leads them directly to the holiday hype. Plus, there are many ways to make the landing page appealing by opting to have promotional rewards and offers, a beautifully designed banner, and even a countdown clock to show urgency and prompt visitors to take advantage of a time-sensitive discount. 

    Set up remarketing campaigns

    It can be challenging to boost your sales during the holiday season when many other businesses are doing are attempting to do the same. That’s why you need to recapture the people who have shown interest in your products or services before. Remarketing campaigns allow you to easily advertise interested consumers while also retargeting existing customers who are likely to convert. Emails are also an effective channel to do this. Simply make a list segmentation filled with customers who have recently purchased and let them know about your Boxing Day offers! 

    *Before you run or schedule a campaign to promote holiday offers, be aware of the right time to achieve the best results from your target audience. If you need help using Google Analytics or social media insights and/or other tracking tools to promote your digital marketing strategy, Trek Marketing is here to help with your holiday planning!

    Are there any other ways that you prepare for the approaching holidays? Please drop them below to share with our readers. 

    How often should business owners update their blogs?

    Posted on by Alex Wilks

    If you’re looking for an answer to the question, “how often should business owners update their blogs?” we’re here to tell you that there’s no right answer. This is a contentious issue for e-commerce businesses everywhere and unfortunately, even as an experienced digital marketing company that handles professional copywriting, we can only provide you with feedback that has worked so far with our current clients. It’s to your companies’ advantage that you post at least once per week, however, the following things need to be considered for your submission to get noticed on the wide web.   

    Consistency is an important part of any blogging strategy

    Consistency is defined as the conformance in the application of something for the sake of logic, accuracy, and fairness. So, in terms of developing professional blogging content for your e-commerce website, it’s important for you to consider the publication of consistent blogs — same day/time each week — to show your readers and followers that you’re committed to your brand. Not only can your schedule content so that it automatically appears on your website, but you can take it one step further by sharing your blogs on social media. This is also something that should be consistent, for example, blogs are published Tuesdays and shared through social on Wednesdays. 

    Also, consistent blog updates allow visitors to see that your business is operating as usual, and in these uncertain times where many companies are struggling, you can continue to show potential customers that they’re good hands when they shop your collection of products and services. That being said, since leaving a long time frame between posting shows that your website is neglected, consider hiring a professional to handle the copywriting tasks for you. This will enable you to better organize your time for other tasks, while also ensuring that you always have fresh content that’s available to the consumer. 

    Short updates don’t serve a purpose on your blog

    Many business owners use blogs to provide customers with brief company updates and will write fewer than 100-word submissions to explain. What they don’t know is that short blog submissions lack the use of keywords, which is devaluing your website, leaving behind a layer of thin content that hinders search engine optimization (SEO) efforts and lowers the organic ranking. That being said, the best place for these types of updates is through your social media platforms, where short, punchy copy is always shared. Another way to ensure that your audience sees updates is by simply adding them to the bottom of long-form content as a way to increase your word count with something that provides value to your business. Keep in mind that while there’s no definitive word count for blogs, readers benefit most from submissions that avoid filler language and are 500 quality words or more.

    Relevance and quality are key 

    Whether you’re attempting to write your own submissions from scratch or have opted to hire a professional to handle all of your copywriting tasks, two of the most crucial factors to consider in your blogging posts are relevance and quality. Publishing content every day that’s irrelevant to your industry and riddled with typos and poorly constructed sentences are not beneficial to your website. In fact, low-quality blog content makes your site appear spammy to search engine algorithms. That’s why it’s worth investing time and money into the efforts that are needed to produce good quality content! 

    Is your business ready to develop a professional copywriting strategy? Get in touch with a member of the Trek Marketing team to get started. 

    What other elements need to be considered as part of a business blogging strategy? Drop a comment below to start a conversation.

    Mistakes to avoid when writing your own web copy

    Posted on by Alex Wilks

    One of the most effective ways to reach a new or prospective audience is by putting words to screen or paper. Aside from capturing consumer interest, copywriting is an artful way to deliver important messages that will appeal to the reader’s needs and desires. Although it may seem rather simple to effectively communicate professionalism and intrigue, there are so many ways in which sentences can be read and without a marketing professional on your team, who knows what mistakes you could be presented with. 

    Writing for everyone instead of targeting your copy

    Our individual needs and interests are unique to our personalities and since we’re all attracted to a variety of products and services, it’s important as business owners to orchestrate website and advertisement copy that will translate to the audience that you’re hoping to target. The primary goal of copywriting is to render essential communication that appeals to a mass audience. This could include offers, discounts, and promotions, industry-relevant news, or company updates. However, while the transmission of the information is necessary, it’s more significant that it resonates with its targeted crowd and sparks a positive reaction that motivates the prospective shopper to take action. So, instead of writing a generic paragraph to appeal to everyone that could potentially read it, write for those who’re already well-immersed in your market.

    Focusing too much on the promotion of products 

    While you should use both online and offline spaces to market your business’s products, it’s one of the biggest pitfalls that business owners get consumed by. Yes, good copy should capture the attention of potential customers, but focusing too much on the “thing” you’re selling isn’t as aspiring as the emotional connection to your brand that your audience craves. That’s why you should remember to use writing as a way to attract attention to the aspirations of your company, including the products and services, versus just listing their attributes. 

    Impressing yourself rather than the audience

    One of the many drawbacks of writing your own copy is remembering to take a step back and look at your product or service from a different vantage point. You obviously already love, admire, and believe in it, or else you wouldn’t have invested the time and effort into your company’s operation. So, it’s key to focus on speaking the language of the consumer, investing the time and resources into listening to their questions and concerns, and know what they’re looking for on their buying journey when you’re crafting compelling copy. 

    Trying to do it all yourself

    Unless you’re a trained expert, one of the biggest mistakes that business owners make is trying to write everything themselves. Professional copywriting is a skill that takes time and practice, and even after many years of application writers will still split up their tasks and have others review and edit their work. This is because we tend to oversee our mistakes, and with timelines and pressing delivery schedules rushing writing assignments, it’s very easy for inaccuracy. 

    What’s the best way to combat an oversight in your e-commerce marketing? Hiring a professional to craft high-class copywriting that can communicate the values of your business, of course! Working with a writer has never been easier, and many are happy to lay out a content-plan and clearly communicate what their future writing strategy will convey. 

    Are you ready to talk about content strategy? Drop your email below to start a conversation.