×

Let us help you get your project started.

  • Leading Digital Marketing Agency
  • 900+ Websites Launched
  • $100M+ Client Revenue Generated

Start Your Project








    855.686.4649 ext.707 Get A Proposal

    Tag: Search Engine Optimization

    Boosting your search visibility with online reviews

    Posted on by Alex Wilks

    Online reviews have become a crucial component of a business’s online presence. Not only do they influence consumer decision-making, but they also play a significant role in boosting search visibility. Let’s explore how online reviews help to enhance your visibility in search engine results and provide practical tips to leverage the power of customer feedback. 

    Enhanced search engine rankings 

    Search engines value fresh, relevant, and user-generated content, which is precisely what online reviews offer. When customers leave reviews about your business, products, or services, research engines recognize these as valuable content. Positive reviews will signal credibility and trustworthiness, which also contributes to higher search engine rankings. This is why you should encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, etc. to improve your search visibility and attract potential customers who are actively searching for products or services that you offer. 

    Increased click-through rates

    Online reviews impact search rankings and influence click-through rates (CTRs). When potential customers see a high rating and positive reviews next to your business listing in search results, they are more likely to want to click through to your website. Positive reviews act as social proof, assuring users that your business is reliable. It’s a good idea to monitor and respond to your reviews and address the ones that raise concerns before they’re seen by potential customers. This aids you in building a positive online reputation. 

    Local SEO advantage

    For businesses hoping to target local customers, online reviews play a crucial role in search engine optimization (SEO). Positive reviews using relevant keywords can improve your business’s visibility in local search results. To achieve this, encourage your customers to mention location-specific details in their views, such as neighbourhood or city names. This can help search engines to better understand the geographic relevance of your business and allow you to better manage and respond to reviews, further boosting your local SEO efforts. 

    Are you ready to harness the potential of customer feedback? Learn more about our SEO service today!

    Do you have problems getting customer reviews? Drop a comment below to compare with other business owners.

    4 effective strategies for building your website’s authority with backlinks

    Posted on by Alex Wilks

    Backlinks are crucial in improving your website’s visibility and authority in the digital landscape. When reputable websites link to your content, search engines recognize it as a vote of confidence, ultimately boosting your organic rankings. In this blog post, we will explore practical strategies for obtaining valuable backlinks and enhancing your website’s online presence. 

    Create high-quality, link-worthy content

    One of the most effective ways to attract backlinks is by producing high-quality, valuable content. Craft engaging blog posts, articles, infographics, or videos that address the needs and interests of your target audience. Through backlink building, your content offers unique insights, comprehensive research, and practical solutions, making it more likely that other websites will want to link it as a valuable resource, thus boosting your backlink profile.

    Reach out to relevant websites and influencers

    We never said that backlink building would be easy work. However, actively engage with industry influencers, bloggers, and website owners in your niche. Connect with them through social media, participate in relevant discussions, and build genuine relationships. Once you’ve established rapport, politely request them to consider linking to your content if it aligns with their audience’s interests. Personalized outreach and emphasizing the mutual benefits of collaboration can increase the likelihood of earning quality backlinks. 

    Guest blogging and content contributions

    Offer to write guest posts or contribute valuable content to authoritative websites in your field. This strategy allows you to showcase your expertise and gain exposure to a wider audience while backlink building. When crafting guest posts, focus on providing valuable insights rather than overtly promoting your own website. By delivering high-quality content, you establish credibility and encourage readers to visit your site through embedded backlinks. 

    Leverage online directories and resource lists

    Identify reputable online directories, resource lists, and industry-specific platforms that offer opportunities for backlink inclusion. Submit your website to relevant directories and ensure that your business information is accurate and up to date. Additionally, seek out niche-specific resource lists and curated content platforms where you can request to be featured. These platforms can provide valuable exposure and generate organic backlinks from authoritative sources.

    Learn more about how our search engine optimization (SEO) service can help you with backlink building. 

    Are there other reasons why it’s important to build a backlink profile? Drop a comment below to share your expertise with our audience. 

    How to write great SEO titles as part of your overall strategy

    Posted on by Alex Wilks

    Did you know that your search engine optimization (SEO) title is your website’s gateway to higher click-through rates? Since the SEO title is a potential customer’s first point of contact with your business, it must work to rank you as high as possible on search engine results pages (SERPs). While simply ranking high allows readers to see you first, it’s typically the title that will capture their attention. This blog will assist you in creating engaging headers, which in turn will take your SEO strategy to the next level. 

    Tips for creating titles that are optimized 

    Here we will provide some best practices for coming up with SEO titles and subheadings that will be optimized: 

    • Utilize a/some keyword(s) throughout the content: Aside from mimicking what competitors are doing, you can invest in your SEO strategy by researching the right keywords to help your content rank better. Be sure to remember that using too many technical words might confuse the reader, so when writing a title, be sure to stick to direct, concise words that are used by the general public. The keyword(s) you select work best when included in the title as well as within the content. 
    • Consider how long it is: While titles should be descriptive to attract readers, you want to make sure that they won’t get cut short on a SERP.
    • Emotional hooks are key: Not only do content titles possess the power to hook a reader emotionally but they should also evoke a response emotionally. For example, excitement or interest. When your title is fun and engaging, a reader thinks, “Oh, I want to know more about that.”
    • Don’t forget to sprinkle in your brand when you can: Now, this tip doesn’t mean that every title should include your company name. However, when it’s appropriate to do so, be sure to use add the name and stick to words that fit your brand voice to promote consistency throughout your site. 
    • Know your capitalization: If you capitalize incorrectly, your title will look spammy and not achieve the best ranking possible. Plus, no one wants to read or take tips from an author who leaves errors in their titles. As a rule of thumb, either capitalize all of your words or just the first one—don’t forget to capitalize the names of people, countries, etc. 

    Consistency and professionalism are key in formatting the titles that are used within the content on your website. So, if you’re looking to revamp your SEO strategy moving into the new year, consider the above tips.

    Which tip did you find most helpful and plan to implement into your SEO strategy? Drop a comment below to share. 

    How to prepare your shop for increased holiday traffic

    Posted on by Alex Wilks

    The weeks leading up to the holidays are some of the busiest of the year for e-commerce businesses. That said, with more people hunting on the wide web for gift ideas, it’s safe to assume that you can expect a higher-than-average number of visitors to your store—as long as your SEO, social media, and email strategies are working in your favour. Needless to say, if you aren’t equipped to handle an increase in website traffic, it will cost you sales this holiday season, so it’s best to be prepared. 

    Don’t make any big changes to your website layout

    While it’s great to keep things fresh, especially during the holidays, changing up your website’s layout right before the biggest shopping time of the year isn’t recommended. Shoppers rely on consistency, especially when they’re trying to find products to fulfill their orders, and drastic changes to these processes can be frustrating and cause unexpected technical glitches. So, instead of focusing on a web re-design, use this time to present holiday deals to get those sales up. You can create a holiday-specific landing page, a new shopping category, change up with some seasonal banners, and update your content to showcase special deals. Basically, you can develop a festive look without changing the website’s functionality. 

    Ensure mobile shoppers can also enjoy

    The start of November is the perfect time to prep your website for mobile commerce. Since almost every online shopper has a phone these days, it would be silly to not ensure that your website is legible and workable on a smartphone. 

    Our sister company Numinix Web Development offers a mobile optimization service that will adjust font and button sizes and enable mobile payments to ensure that the customer experience is the same regardless of the device they wish to use.   

    Stock up on inventory

    Whether you have items that are seasonal or you have a list of popular goods, it’s important to look at your previous year’s sales trends. This ensures that you can properly stock your products before the influx of sales can in. Keep in mind that if you have inventory on the way, you should be providing regular updates so that customers can come back to purchase. It’s also a good idea to offer alternative suggestions to keep sales in-store rather than offering up sales to your competitors because of a lack of inventory. 

    Which one of our proposed tips for an increase in website traffic do you find most important? Drop a comment below to share with our readers.

    3 effective digital marketing services regardless of your business

    Posted on by Alex Wilks

    In online shopping, digital marketing is the most effective way for a business to advertise its products and/or services to the masses. While budget is often the only roadblock that stops a brand from investing in all digital marketing agency services, there are three effective ones that work best when learning to understand the needs and interests of the consumer. Let’s delve deep into the various techniques that can be used regardless of the type of business. 

    Service #1: Search Engine Optimization (SEO)

    Since SEO is one of the most effective online sales techniques, it’s often the first service that businesses outsource. That said, since the SEO process relies on research and orchestration to gain results like a higher search ranking, it can also take a bit of time before visibility for particular keywords starts to generate more traffic. Be sure to remember that no matter where the user is in the buying journey, SEO possesses the power to target them while highlighting said products or services for a larger audience. 

    Learn more about Trek Marketing’s SEO service

    Service #2: Social Media Marketing (SMM)

    Social media is a realm where businesses can go to promote their products and/or services, but depending on the platform, it’s also a great way for brands to make personal connections, show off their personality, and increase awareness. Although the main goal of SMM is to create dialogue with new and existing customers, it seconds as a valuable opportunity to influence purchase decisions. Whether you choose to automate some marketing campaigns or promote a few pieces of content ongoing, SMM is a great and easy way to communicate across the social sphere. 

    Learn more about Trek Marketing’s SMM service

    Service #3: Pay-Per-Click Advertising (PPC)

    For those who may not know, PPC is a digital marketing technique that allows businesses to display ads on search engines and various other websites. While the goal of this service is to bring traffic and sales for the company, the return on investment can vary depending on how many clicks are made versus how many purchases are carried out. Since the business can choose how to strategically appropriate their campaign and bid within their budget, while more expensive than many other digital marketing agency services, PPC can be very effective across a wide range of industries. 

    Learn more about Trek Marketing’s PPC service

    Which digital marketing agency services have you tried with your business? Please drop it in the comments section below to start a conversation. 

    How to write social media content that engages with your target audience

    Posted on by Alex Wilks

    There is a misconception that creating content is easy, and while that may be true for crafting a single post, generating continuous posts is a challenge for any brand. If your business is on the hunt for tips to create compelling social media engagement posts, you’ve come to the right place. As part of our many digital marketing services, we analyze the ongoing trends with various social media platforms to look for new ways to interact with customers and prioritize strategic methods of connecting with partnering brands. Are you ready to learn how to better engage with your target audience? 

    Use fewer words and more visuals

    As people who endlessly scroll through social media ourselves, we know how exhausting it can be to be hit with a wall of text. Not only do consumers lose interest but this may even extend further and discourage them from finding your content in the future. Our best suggestion to avoid this roadblock is by delivering a healthy dose of visual content s well. Videos are a fantastic and quick way to deliver your on-brand messages through social media engagement posts, plus they offer a way to get creative and speak with your audience.

    Stock photos are good but not great

    If video isn’t something you can commit to, start with some personalized photos and watch comments and likes rise. While stock images can be effective for social posting, the don’t perform quite as well as authentic images, and as a result, they’re bad for search engine optimization (SEO).

    Do you need help creating custom, unique social media images? Here are some tips we’ve crafted for readers like you: 

    Repurpose your site’s evergreen content

    Evergreen content is search-optimized content that is continually relevant. Since this content is already sustainable, it’s a great resource for repurposing. Take your best pieces and transform them into infographics, charts, graphs, and social media images. Not only is it great for showcasing but you have a high chance of it being shared on assorted social channels.

    Host some competitions 

    Whether you want to host seasonal sales or promotions based on increased following, social media competitions are a surefire way to grow your audience and gain tons of engagement. 

    Those who aren’t interested in re-inventing the wheel can try one of the following to get things moving:

    • Like, comment, and share campaigns: This allows you to gain as much attention as possible in the given time frame.
    • Tag a friend: This allows you to extend your reach to new audiences.
    • User-generated content: User create posts according to the parameters that you set and tag your business—allowing you to get awesome content that can be used promotionally later on.

    With creativity and effort, you can create engaging content that will drive traffic to your website and increase brand awareness.

    Which tip are you most keen on trying to increase the following for your social media engagement posts? Drop a comment below to let us know.

    3 ways to get the best return on investment for your company

    Posted on by Alex Wilks

    Before you can work to improve your business return on investment you must first define what “return” means for you. This could include higher sales, increased revenue, bigger profits, reduced overhead or production costs, higher employee retention, better customer satisfaction, increased brand preference, or fewer government regulations. Once you select your “return” goals, you can work towards achieving them. However, for the purpose of this blog, we will discuss three ways to get the best return on investment for companies overall. 

    Increase revenue

    One way to increase your return on investment is by generating more sales. While the easiest way to achieve this could be to just raise your prices, this is not always the most beneficial. We recommend always looking at ways to improve your sales without affecting your current business practices. For example, you could increase your spending budget on advertising or host a sale. While this will cost money, the return could elate your profits, making an improved return on investment!

    Reduce costs

    Another way to improve your return on investment is to reduce your expenses. You won’t need to raise prices or increase your sales if you can reduce costs. Overhead and production costs vary between industries but there are ways for business owners cut these costs and get their best return on investment. For example, focus on reducing non-product costs like rent or having a work phone. If possible, you could focus on an online shop rather than a brick-and-mortar and have a responsive email instead of a work phone. On the other hand, you could focus on reducing production costs as well. Shop around and see if you can lower your cost of materials and labor. It may not be possible but it’s worth it. 

    Reevaluate your expectations

    Every investment doesn’t need to provide an immediate dollar benefit. In fact, many forms of digital marketing, such as search engine optimization or pay-per-click advertising, can take time to increase your sales. However, this shouldn’t stop you from considering these services. These types of marketing campaigns are not only valuable over time but they allow you to track insights like new customers, increased traffic, and increased awareness. Maybe it’s time that you re-evaluated your expectations. 

    Which ways do you plan to adjust to achieve the best return on investment? Drop a comment below to let us know.

    The customer buying journey explained

    Posted on by Alex Wilks

    With the accessibility of the internet and vast amounts of information available, the modern shopper is now more informed than ever. Because of this transition, sales conversations are in the hands of the buyer. With no pushy salesperson to push the features of a particular product like it used to be, instead, online businesses must adapt to continue to target their audience on their path to purchase. This is known as the customer buying journey. 

    What’s the customer buying journey?

    The customer buying journey is everything that happens on their path to purchase. Since people don’t usually just wake up and decide to make purchases on a whim (this can happen!) the process in which they become aware of a product and/or service, consider and evaluate that product and/or service, and decide to purchase that product and/or service is known as the customer buying journey. Understanding the experience of the customer buying journey can help business owners to influence their digital marketing decisions and allocate their budget to a service that best reaches their consumer audience.

    What are the stages of the customer buying journey?

    There are three steps in the customer buying journey:

    1. Awareness: The buyer because aware of a problem or something that they need
    2. Consideration: The buyer defines their problem or their needs and considers options that might solve it/them
    3. Decision: The buyer evaluates and devices on the right provider to administer a solution—this includes elements like price, delivery time, reviews, etc.

    The awareness stage applied:

    The buyer is experiencing a problem with pain in their back and their goal would be to alleviate it. They may then decide to use online resources to understand and frame the problem. For example, “Why is my back hurting?”

    The consideration stage applied:

    The buyer has defined that their back pain is a problem and they are committed to researching and understanding all of the available approaches to solving their problem. For example, “How do you treat back pain when you sit at work?”

    The decision stage applied: 

    The buyer has decided on their solution strategy, method, or approach. Their goal now is to compile a list of available online vendors, and ultimately, make a final purchase decision. For example, “Is better chair support needed? Should I get a sit-stand desk? 

    How to tailor your sales process to better meet the customer buying journey

    With everything mentioned above, it remains important for sellers to know that buyers don’t wish to be pursued and simply want to rely on your knowledge when the time feels right. We recommend utilizing services like social media marketing and search engine optimization as a way to get noticed, display your knowledge, and await sales.

    Did you have any further questions about the customer buying journey? If so, drop them below for a prompt response.

    4 tips for making the most out of your digital ad spending

    Posted on by Alex Wilks

    Since digital marketing spans a variety of channels—websites, streaming content, and more—it’s important to direct digital ad spending towards an assortment of media formats, including text, image, audio, and video. This allows businesses to achieve their goals across the marketing funnel, which include brand awareness, customer engagement, and driving repeat sales. This surge in popularity means that you should be working with a professional and skilled digital marketing agency that will ensure that your ad spending remains focused on the areas where your business will get noticed. Here are four tips for getting the most out of your digital ad spending. 

    Keep the focus on your target audience

    The internet is a competitive space that’s dominated by both marketers and consumers. However, before you can identify your reach to achieve greater engagement, you must first identify and target the right audience. 

    While a service such as email marketing can be a great driver of customer retention and acquisition for businesses, your brand’s audience might keep the focus on social media as well. This means that aside from emailing your list, you should also be targeting them on their respective social sites if you hope to exceed your performance goals.

    Be persistent 

    If you think of advertising as telling a story, then your digital ad spending is the surefire way to increase interest and reach your potential customers. As a big component of successful digital advertising, it’s important to keep your message consistent and be persistent with what you deliver.

    Ensure that your content is easy for readers to understand

    While “simplicity” is often determined by your demographic, on-the-go content is easiest for all to consume, as it puts the responsibility in the hands of the customer. This prime opportunity is only achievable when the content is easy for readers (or listeners) to understand, enabling brands to connect more intimately with their audience, and allowing the audience to choose when and where they connect with said brand.

    Don’t be afraid to ditch what isn’t working

    There’s nothing wrong with trying something new. Equally so, there’s nothing wrong with ditching a strategy after a reasonable amount of time if it proves to be ineffective. We don’t want you wasting your digital ad spending on efforts that don’t offer a return on investment (ROI). 

    On the other hand, please keep in mind that efforts such as search engine optimization (SEO) can take several months to fully develop. So, be sure not to ditch your efforts too early.

    We hope these tips provide you with invaluable success in your advertising!

    What do you do to properly allot your digital ad spending? Drop a comment below to share.

    Increase web traffic with these 4 strategic services

    Posted on by Alex Wilks

    Every online business wants to increase website traffic to drive sales and conversions. After all, an attractive website amplifies brand awareness and revenue. However, it isn’t easy to get noticed in the vast depth of organic search results, which is why we have four digital marketing services to strategically bring quality traffic back to your website. 

    Search engine optimization (SEO) 

    SEO encompasses a wide range of tactics for helping your website rank well in search engine results for relevant keywords and phrases. Since organic searches are most likely to begin via search engines, this digital marketing service has the potential to dramatically increase the quantity and quality of your website traffic by attracting users who’re interested in completing a sale.

    Pay-per-click advertising (PPC)

    PPC advertising drives traffic to your website through the use of paid advertisements. These ads are strategically placed on search engine result pages (SERPs), social media sites, and other websites. While digital marketers are in charge of creating and managing these ads, with PPC advertising, businesses only pay when the ad has been clicked, making this a cost-effective way to increase website traffic. 

    Social media marketing

    Social media sites like Facebook, Instagram, and Twitter are an excellent way to grow your brand, expand your audience, and drive more website traffic. By creating a social media following you offer added opportunities for users to link back to your website, which increases traffic and incentivizes viewers to learn more about what your business has to offer. 

    Content marketing

    Blog post submissions, infographics, videos, and podcasts are all elements that fall under the realm of content marketing. Whether you choose to create and publish content that aligns with the interests of your audience or keep things simple by outsourcing content marketing to a digital marketing agency, it’s important that you be strategic to increase page session times and conversions.

    Did you know that the following content marketing is more likely to drive website traffic?

    • Long-form content (more than 2000 words)
    • Informational pages
    • Product and service pages
    • Guides

    Trek marketing offers all of the above strategic digital marketing services, so perhaps it’s time that you found out more?

    If you had to prioritize, which digital marketing service would you try first to increase your website traffic?