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    Tag: social media marketing

    How can link building benefit your business?

    Posted on by Alex Wilks

    Increasing the amount of valuable inbound links to your webpage is incredibly beneficial, which is why you should consider reworking your search engine rankings through link building. This marketing tactic can be used to boost the attention of your e-commerce store. With over 5 billion Google searches per day, there’s huge potential for your business to gain awareness and even increase conversions. While the growth can take time, traffic to your e-commerce business will start to flow through the benefits of link building. Here’s how:

    Boosts visibility 

    A link that trails back to your website through the use of another authoritative site makes users more inclined to click on it because it was found through a trusted source. Providing a hyperlink amongst relevant content is one of the many benefits of link building that helps to boost your business visibility. So, if you’re looking for a surefire way to strengthen the reach of your brand and increase visitors to your website, it’s important to grow your backlinks. 

    Build brand authority 

    If you want to be your target market’s go-to source for information and high-quality products, you must establish your e-commerce site as the business that has it all. This means that you’ll need to assert yourself as an industry leader by establishing a connection to your audience. But how are these connections formed? One of the benefits of link building is that you’re able to write authoritative content that provides backlinks to your website, setting your business up as a useful source of information. So, if you want your business to continue to grow, be a thought leader in your industry. 

    Earns credibility 

    Consumers don’t just buy from anyone, so you’ll want to credit yourself as a business that they can trust. That’s why building a rapport with your audience should be one of your main objectives. While you can use social media and newsletters as a means of offering valuable insight into your business, one of the benefits of link building is creating content that your audience will enjoy and likely, read and click. Integrating links within your content gives you the power to earn credibility with your audience, asserting yourself as a knowledgeable business owner that’s committed to solving their problems and sharing your years of insight and experience. 

    If you’re looking to up your linking strategy, our SEO management team can help build your backlinks through internal linking optimization. 

    Are there any other benefits of link building that you can think of? Drop a comment below to share your thoughts. 

    Utilize These Actionable Copywriting Techniques to Improve Your Digital Marketing

    Posted on by Alex Wilks

    Proficient writers are always looking for ways to expand their skills and those who’re designated composition tasks for e-commerce businesses need actionable writing techniques if they’re going to gain the attention of an online audience. The general population is exposed to numerous advertisements every day, so the ability to create engaging blogs, social media posts and newsletters can be troublesome. That’s why you must learn new approaches if you’re hoping to gain traction with your editorial content. Let’s learn how to correspond professionally to meet the needs of contemporary copywriting for digital marketing. 

    #1 Know your audience

    While we probably sound like a broken record when we give you this advice, writing is all about the reader and they need to be your focus point when you’re crafting your copy. If you aren’t able to pinpoint a definitive audience, start by anticipating the values of the type of people that might be reading your stuff.     

    #2 Make a plan

    While it may seem like most writers simply dive into creating longhand scribbles, good writers will take the time to make a plan before beginning the process. This could include a small brainstorm, research on some crafty words that they would like to include or even a brief outline to use as a resource while they’re writing the copy. We can assure you that your introduction will be rewritten multiple times if you start your content before a foundation is in place. 

    #3 Quick edits are a no-go 

    Most people think that an aspiring copy takes a demanding amount of time to write, but the truth is the editing process will consume some of the biggest chunks of your writing time. We all make mistakes and while the intention is for your copy to flow fluidly with a sense of concise clarity, grammatical errors, spelling mistakes, and punctuation flaws have the power to stop your readers dead in the tracks trying to comprehend your translation. What’s even more frustrating is that their trust in you as a writer, and in the brand that you’re writing about, can easily be swayed in another direction based primarily on lack of editing. 

    #4 Use headings in copywriting for digital marketing

    Headings allow writers to craft an exponential amount of copy while keeping it organized on the page. Avid readers will enjoy the white space that headings bring to the copy, while potential customers will use this as a way to scan through the general concept of the writing. It also helps you to construct your copy based on priority, keeping the most important information at the top just in case your readers never make it fully through. 

    #5 It’s all about the energy

    Lively content yields great power in the world of digital marketing. That’s why we encourage copywriters to use lots of verbs to pivot the points in each sentence. Not only are these actionable words super punchy, but they’re the best way to sell products and services. Just be sure that the verbs you use apply to your audience, directing structurally complicated words at the right demographic. 

    You can also rely on these imperative tips if you’re copywriting for digital marketing: 

    • Avoid exclusionary words: These could be job titles that imply gender. (ex. Police officer vs. policeman). 
    • Avoid jargon: The overuse of relative phrases can often become meaningless. 
    • Own your work: Don’t start sentences with “I suggest”, instead, write confidently and command your audience with transitions such as, “I recommend. 
    • Use the Oxford comma: Business writers love this stylistic piece of punctuation to add consistency and clarification to the writing. 
    • Avoid redundancy: The same verb modifiers, again and again, make your writing boring and repetitive. Perhaps consider using an online thesaurus to familiarize yourself with fun, new words that have similar meanings. 

    Are you ready to tackle a piece of copy? Drop some tips below if you have some advice to offer our readers.

    How to use social media to market for the healthcare industry

    Posted on by Alex Wilks

    Although social media for healthcare marketing offers organizations a one-of-a-kind opportunity to inspire trusting relationships with their audiences, it can often be overlooked due to privacy and regulatory concerns. While most consumers are used to receiving their health results word-of-mouth from a medical physician, this is slowly becoming an outdated means of retrieval as it can be frustrating and timely, waiting on the scheduling availability of the medical facility. While we can agree that the results of personal health records are best handled in person, there are terrific opportunities to boost brand awareness by utilizing social platforms to educate on health issues and provide followers with the relevant hospital or clinic information. But just how beneficial can social media for healthcare marketing be?

    What are the benefits of having a social media marketing strategy? 

    There are several advantages for healthcare organizations to build meaningful relationships through social media. Let’s name a few:

    • To provide informative health information through social channels. 
    • Healthcare workers can proactively respond to questions. 
    • Hospitals can share high-quality content (ex. videos).
    • Ability to provide fundamental knowledge to help patients select the right treatment options, teach about preventative care and provide relevant how-to’s (ex. How to prep for major surgery).
    • Share links to credible industry studies.
    • Social listening will enable the industry to improve on new products and services. 
    • Healthcare professionals can demonstrate thought leadership through posts and conversations while making connections to industry peers. 

    Tips: Social media for healthcare marketing

    If you’re new to healthcare marketing, here are a few strategies that you can use to engaging with your audiences online.

    Position yourself as a trusted source for healthcare information: There are many questions about personal health that patients may be discouraged from asking. Although, most of the adult population will first look up their symptoms on the internet before scheduling an appointment with their physician. That’s why it’s important to assert yourself as a trusted source through the use of social media. This will enhance your credibility by allowing you to share helpful content that educates and informs your audience. 

    Share patient stories: With the permission of the patient, of course. A powerful way to connect to your audience is to share meaningful stories that put a face on the journey of a real person. This will allow you to evoke a sense of possibility and demonstrate that we’re not alone when we go through our healthcare challenges. 

    Have some fun: Health and wellness shouldn’t just be about diseases and pain, which is why healthcare organizations shouldn’t just restrict themselves to sharing serious and alarming stories and conditions. Social media for healthcare marketing should be engaging and the best way to engage is to make the content more human, unique and approachable. This means that from time to time, share a few memes and cartoons about health and wellness that has a more light-hearted feel. Your audience will appreciate the shared laughter. After all, it’s the best medicine! 

    What are your favorite health and wellness social media pages? Drop a comment below to share your thoughts.

    What are content calendars and how can they be used?

    Posted on by Alex Wilks

    Let’s face it, cultivating creative content for your webpage and social channels isn’t as easy as it may seem. While your digital advertisements, high-quality graphics, videos and memes may be enticing to some degree, with the influx in brands and competition, there’s a likely chance that you won’t get noticed. However, the best way that you can combat this business hurtle is by building yourself a standard content calendar. Whether you’re a content specialist or a business owner who’s looking for ways to revisit your content strategy, using a content calendar is one of the best ways for you to keep organized, reflect your brand and provide engaging subject matter that’s both coordinated and formed around important dates, upcoming holidays and seasonal sales and promotions. How else do you expect to keep up with the pace?

    What is a content calendar?

    We define a content calendar as a shareable resource that allows the content specialist, business owner, or digital marketing team to plan all content activity and to visualize the content that is up for distribution. Usually created using a calendar-based format, the content calendar has several business benefits:

    • Access to the resources: Everyone who’s involved in the digital marketing content strategy process will have access to what’s being published when it’s being published and where it’s being published.
    • Avoids duplications: Because everyone is aligned with access to the content calendar, duplicate content is easily avoidable. 
    • Provides a well-round, visual representation: Whether you plan a week, a month, or a season ahead, a content calendar creates a clear vision of how your content with be distributed. 
    • Plan content milestones: Key events and important dates should always be a focus in your digital marketing content strategy. So be sure to use a content calendar to check off all the seasonal celebrations. 
    • Spot content gaps: Planning allows you to gain a sense of what needs to be planned and gives you more time leading up to deadlines. 
    • Plan ahead: One of the biggest benefits of creating a content calendar is the ability to organize far in advance, allowing you to pre-schedule your content. 

    How do you build a content calendar?

    Content calendars are an essential part of your digital marketing content strategy, so here is how you can go about creating your own.

    • Repurpose past videos, images, and blogs and formulate them to appeal to the current calendar you’re working on.
    • Do some research and leverage the data that you found to create infographics or industry stories. 
    • Tap into the expertise of your colleagues and create a video or audio interview to share. 
    • Utilize whitepapers and reports and add them to your calendar as automated content. 

    Now that you know the type of content that can be repurposed and created, we will show you how to formulate this content into something that can be planned and published. 

    First, download an online calendar or create one using Microsoft Excel and ensure that you’ve highlighted all the important dates that month, including industry anniversaries, holidays and social media celebrations. Then, it’s essential for you to take note of the season or month you’re planning for. For example, if it’s October, you should be looking at your Halloween content plan but also preparing to market for Black Friday and Cyber Monday. Remember to give yourself enough time when planning out your content calendar to ensure that when your content is published, it will be at an appropriate time. Once your calendar has been filled full of content, start creating it and pre-scheduling it. Once it’s published, you can choose to promote it across all your social channels to track analytics about how your content is getting noticed, at what time people are engaging and which days are working well. After you make note of this data you can tweak the upcoming content in your calendar and utilize what you’ve learned to published more engaging content in the future. 

    Sound too complicated? You can hire content specialists that will handle all the workload for you and even create the calendar for your approval! 

    Do you plan to create a content calendar and integrate it into your digital marketing content strategy? 

    How to digitally market for the real estate industry

    Posted on by Alex Wilks

    niche digital marketing

    The doggone days of campaigning are slowly coming to end as more and more real estate companies have turned to digital marketing as a way to sell homes and acquire new clients. While the real estate industry requires some niche digital marketing strategies in order to successfully approach their audience, the efforts of direct mail, radio and TV have been squashed, allowing them a better means of directly identifying with their targeted audience. So, as real estate shifts to the world of social media marketing, emailed newsletters and informative blog posting, it’s important to know how to navigate your way through the transition. 

    Establish your businesses niche

    Both inquiring, first-time buyers and excited, focused sellers, need a real estate company that possesses the right expertise and knowledge pertaining to specific neighbourhoods, properties and prices. That’s why you should operate within a specialized niche, catering your judgment and experience towards the market that you know best. For example, you could focus on highlighting the apartment living lifestyle as your focal area of expertise. This means that you will cater to young professionals who likely have a higher yearly income and can afford to live in the city. Keep in mind that it’s still beneficial to have experience with a wide range of age demographics and property prices, just remember to separate each target audience and cater your digital marketing campaigns to reach and connect with them individually.  

    Craft an intuitive website 

    The best part about partaking in niche digital marketing is that you’ll be able to target your efforts to reach the right audience. As an important step, it’s always recommended to have a website that’s mobile optimized and easily navigable with the functionality and search engine optimization (SEO) techniques utilized to help draw in prospecting clients. Keep in mind that a contact form works as a great call-to-action and an assortment of images (especially of homes you have sold or are selling) is advantageous in evoking a connection. Also, ensure that all the properties of the website, including listings and blogs, are easily shareable to social media. 

    Promote on social media 

    When it comes to promoting your business it’s incredibly important to build a strong social presence. Developing a Facebook page, Instagram profile and Pinterest Board will allow you to share pictures and videos of the real estate properties. You will also be able to utilize your assortment of social channels to share tips for both buyers and sellers, as well as highlight hot spots to encourage your stream of content to become more shareable among your followers. That being said, if you’re able to put some of your marketing budgets aside, you can work with a digital marketing agency to facilitate your budget into powerful, social advertisements. 

    Create some video content

    An impressive, dynamic video is a perfect storyteller. Allowing the information to smoothly flow in a way that’s more digestible and easier to understand. This is why the real estate industry has started to use video to advertise their brand and seek viewer attention. Live content taps into our physiological motivators and in the grand scale of things, is fairly effortless to carry out. Use your channels with a video stream to showcase the scope of your properties and perhaps do short, informative videos answering frequently asked questions. This will help you to develop a trusting, online reputation. 

    Are there any other niche digital marketing methods that would be beneficial in the real estate business? Drop a comment below to share your opinion.

    How does digital marketing provide business flexibility

    Posted on by Alex Wilks

    the benefits of digital marketing

    In a world where the benefits of digital marketing are ever-growing with wide-spread technological developments and the growth of online users, it only makes sense to promote state-of-the-art products and services through e-commerce websites. For decades conventional marketing was the only way to get the word out, but now businesses have the option to advertise electronically across various online mediums. The question is, how is it that internet marketing is continuing to offer entrepreneurs advantageous flexibility while placing classified ads are slowly becoming a thing of the past?  

    Digital marketing allows you to make changes

    Traditional marketing comes in many forms — billboards displays, newspaper advertisements and even TV and radio endorsements — but one of the main disadvantages is that there is an inability to make tweaks to the campaign it has been launched. After all, it isn’t cheap or easy to take down a billboard and whip up a new one if something is spelled wrong, so, naturally, no one wants to have to throw away their publication. That being said, digital marketing has the ability to be a lot more fluid when it comes to fixing errors, allowing business owners to change around the text and image after publishing. Even social media posts, search engine optimization copy and curated blogs are able to be edited at a later date. So, this means that if you happen to make a careless error or a simple misprint, chances are that it can be fixed quickly and effectively.

    Digital marketing allows you to attach links

    Humans are visual creatures which means that a high percentage of our society processes things better through the help of visual aids. So, if you’re hoping to teach consumers about your products and services, linking your content will allow them to easily access what you’re selling, the reviews and other helpful sources that articulate your point. Not to mention links give potential customers a choice when it comes to clicking and viewing rather than a more forceful approach. The public can’t choose their radio advertisements, but they can choose which emails they open. So, having the choice to click and read through the use of helpful links is one of the many advantageous benefits of digital marketing, giving consumers an added element of control.

    Narrows your focus to the right audience

    While a traditional marketing advertisement is announced to the public, in a newspaper ad or in the form of a commercial, digital marketing is a more focused endorsement, only advertising to more narrowed group of willing subscribers, those who have searched for a specific key term or simply people who have liked the business’ social channels. While traditional ads do have the power to be geared towards a certain audience (advertising a sporting goods business on an all-sports channel) it doesn’t have the same opportunities to reach customers. The narrow focused of digital marketing has a greater chance of targeting an interested audience.

    How have the benefits of digital marketing helped grow your e-commerce business? Drop a comment below to share with our readers.

    How can your business benefit through the use of graphics?

    Posted on by Alex Wilks

    digital influence of social media

    One of the powerful things about being socially connected is that you’re able to gain an original insight from the sensory information you’ve obtained in your physical environment, while also processing insightful information that you have received based on your online perceptions. While all our senses — sound, touch, smell, sight and taste — work together to form our understanding of the world, our visual sense is where we get most of our information from. After all, the digital influence of social media is vast, so it can be very advantageous for marketers to use an assortment of visual materials to carry out their strategies.

    Is your content strategy visual?

    Graphics should be the main feature of your content strategy and depending on the type of e-commerce business that you operate, these visuals may even be needed alongside defined text in order to really grab the attention of browsers and interested shoppers.

    When you’re branding your business, there is no better way to connect to your audience than through channels available in the social media marketing model. Finding leads, funneling sales and demonstrating your company’s expertise are a few reasons to share content across your social channels, but visuals are harder to ignore when potential customers are scrolling through their feeds. This is why graphics have the power to influence your digital strategy in a way that gets you noticed.

    What types of visual content can you share?

    Having a graphic designer contrive a few original graphics or illustrations is incredibly beneficial for your business because the average user’s social feeds are constantly flooded with tailored content. In order to help your digital ads stand out, you’ll need to try extra hard to pull the customers in using enticing visuals. The more unique the content is, the better position you will be in to establish a connection. This means that your designs need to support the tone of your business while also dabbling in a variety of colours and an array of typography styles.

    Photos and videos are another great way to show your audience what goes on behind the scenes of your business. Not only does this little insight make an excellent addition to your Instagram story, but this visual content also tends to receive more engagements within the sphere of social media.

    Also, if you’re wanting the digital influence of social media to excel your business, quotes and screenshots are other visual elements that draw customers towards your e-commerce website. This is because they’re relatable, shareable and reflect the values of your company, establishing your brand’s values without the need for any long, boring descriptions or informative posts.

    How do you use the digital influence of social media to weigh your marketing strategy? Drop a comment below to start a conversation.

    How Do Customer Data Platforms and Customer Relationship Management Systems Differ?

    Posted on by Alex Wilks

    digital marketing agency

    Analyzing a collection of data is one of the main fundamental elements that a professional digital marketing agency uses to build the foundation of their future marketing strategies. This is because modern marketing is all about leveraging consumer habits to enable smarter, more efficient and personable marketing campaigns that attract target audiences to interact with the brand. While Customer Data Platforms (CDP) and Customer Relationship Management (CRM) systems are two types of technologies that create these connections, there are some distinct similarities and differences that enable each to play a role in customer data collection.

    What is CDP?

    CDP is a type of software that creates a customer database that’s accessible and persistently unified to pull data from multiple customer-related sources. It also allows the data to be cleaned and combined together into a single view section which can be made available on various marketing systems. When it’s used effectively, CDP gives a scalable, 360 view of your customer’s experiences.

    What is CRM?

    CRM are technologies that manage business relationships and interactions with customers as well as work on improving professional relationships with potential customers. These tools support the company’s contact management, sales management and the overall productivity for the business.

    How do they offer benefits?

    Marketing organizations generally utilize CDP because of its simplified approach to exposing customer behaviours and engagement across varying channels. This enables a digital marketing agency to quickly learn about which connected systems should be used for each client. Whereas, CRM is more likely to be used for sales-based organizations because they collect and track information about prospecting customers.

    So, what’s the best choice?

    That’s the interesting part. There’s no need for you to pick just one. The best thing that you can do for your company is to understand the differences between them, know their strengths and weaknesses and apply them in the areas that can positively affect your marketing goals.

    Here are some examples of how they work:

    • CDPs manage multiple data sources into a single customer view.
    • CDPs create customer profiles that are advantageous when you’re developing your social or email campaigns.
    • CDPs are great for sending alerts to customers who have abandoned their shopping carts.
    • CRMs capture and track customer details which makes them great to help with engagement of the customer lifecycle.
    • CRMs help to understand the business relationship with the customer.
    • CRMs provide information to marketing sales teams.

    As a digital marketing agency, how do you use each data management system to determine your future marketing campaigns? Tell us in the comments section below.

    What Types of Social Media Graphics Can You Use to Influence Your Digital Strategy?

    Posted on by Alex Wilks

    social media influence

    One of the best elements of social media, aside from the vast amounts of useful and share-worthy information, is the astounding volume of visual content. While there are many sensory perceptions that are stimulated when we scroll through our social media channels, the field of visual recognition is the most powerful by far. So, if you’re a business owner trying to gain social media influence or a designer creating stimulating graphics, it’s paramount to have effective visual content to reach out to your target audience.

    Social media marketing graphics

    Graphic design is probably one of the most important parts of your content strategy, because no matter how thought-provoking and moving your text is, if the graphic isn’t mind-blowing, how motivated will your audience be to tune into what you have to say? After all, the noteworthy quote is that “a picture is worth a thousand words”, so, how can you compete with this age-old tradition?

    Vibrant graphics allow your company to tell a story without relying on words to convey a particular meaning. This means that when you’re on the hunt to revamp your social media marketing strategy, a designer has the power to utilize visual materials, based on your business model and marketing strategy, to draw in an intuitive audience and increase your social media influence. Not only does a graphic designer know how to use colors and typography to create an impactful image, but they also know how to navigate the graphics across professional and more relaxed social channels.

    What types of visual content can you work with?

    Did you know that there is an array of visual content that you can use to boost your social media influence? Here is a list to start:

    • Graphics: illustrations or visual graphs that stand out on social media feeds.
    • Photos: Using creative angles and photoshop to create something unique.
    • Videos: People are very engaged by videos, especially while out on-the-go.
    • Animations: Relatively new, but an incredibly powerful way to grab your follower’s attention.
    • Quote images: This innovative visual combines the best of both worlds, text and shareable images.

    What are some things to keep in mind?

    Although it’s always best to hire a graphic designer when you’re on the hunt for professional visual content, if you’re wanting to take a stab at mastering graphics on your own, here are some tips to keep in mind.

    • Understand colour: Read up on colour theory and how different hues have the ability to affect moods and emotions.
    • Understand contrast: This refers to how the colour, size, texture, shape and layout work together.
    • Understand typography: Font and structure of the visual content is an essential elemental detail to any graphic. 

    Do you have any other visual design techniques that have the power to increase your social media influence? Drop a comment below to share with our readers.