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    Tag: visual design

    How can your business benefit through the use of graphics?

    Posted on by Alex Wilks

    digital influence of social media

    One of the powerful things about being socially connected is that you’re able to gain an original insight from the sensory information you’ve obtained in your physical environment, while also processing insightful information that you have received based on your online perceptions. While all our senses — sound, touch, smell, sight and taste — work together to form our understanding of the world, our visual sense is where we get most of our information from. After all, the digital influence of social media is vast, so it can be very advantageous for marketers to use an assortment of visual materials to carry out their strategies.

    Is your content strategy visual?

    Graphics should be the main feature of your content strategy and depending on the type of e-commerce business that you operate, these visuals may even be needed alongside defined text in order to really grab the attention of browsers and interested shoppers.

    When you’re branding your business, there is no better way to connect to your audience than through channels available in the social media marketing model. Finding leads, funneling sales and demonstrating your company’s expertise are a few reasons to share content across your social channels, but visuals are harder to ignore when potential customers are scrolling through their feeds. This is why graphics have the power to influence your digital strategy in a way that gets you noticed.

    What types of visual content can you share?

    Having a graphic designer contrive a few original graphics or illustrations is incredibly beneficial for your business because the average user’s social feeds are constantly flooded with tailored content. In order to help your digital ads stand out, you’ll need to try extra hard to pull the customers in using enticing visuals. The more unique the content is, the better position you will be in to establish a connection. This means that your designs need to support the tone of your business while also dabbling in a variety of colours and an array of typography styles.

    Photos and videos are another great way to show your audience what goes on behind the scenes of your business. Not only does this little insight make an excellent addition to your Instagram story, but this visual content also tends to receive more engagements within the sphere of social media.

    Also, if you’re wanting the digital influence of social media to excel your business, quotes and screenshots are other visual elements that draw customers towards your e-commerce website. This is because they’re relatable, shareable and reflect the values of your company, establishing your brand’s values without the need for any long, boring descriptions or informative posts.

    How do you use the digital influence of social media to weigh your marketing strategy? Drop a comment below to start a conversation.

    Why is digital marketing important for hotel sales?

    Posted on by Alex Wilks

    hotel digital marketing

    Both vacationing and traveling for work are done a little differently in 2019. At one time a physical advertisement would have been enough to attract the attention of potential guests, but those traditions are quickly losing their ability to make meaningful impacts. This is why we’re promoting and strongly emphasizing on growing your company through the use of a digital connection. In fact, more than ever before, businessmen and women, families, couples and solo travelers are booking their flights, accommodation and even travel excursions online; almost as if the entire customer lifecycle has switched over to a more digital world. So, if you’re a medium-sized hotel chain that’s looking to heighten the reach of your target market or a small Bed and Breakfast that’s looking to gain some recognizable traction, then you’ll want to learn how digital media can significantly boost your booking numbers.

    So many people spend time in the digital world

    The modern-day traveler is accustomed to being connected to technology. So, naturally, that means that there is an influx in people taking the time to scan through their social media channels for travel inspiration. Wouldn’t it be great if a revelation sprang to their minds after they saw your company’s digital advertisement?

    Keeping that in mind, it was reported in 2018 that 57% of hotel bookings occurred online, half of which were processed through the use of a smartphone. Further, this means that Gen Z, Millennials, Generation Xers and even possibly Baby Boomers are slowly catching onto this sophisticated way of travel booking. So, if you’re aren’t developing or constantly tweaking your digital marketing strategy, you run the risk of losing reach to these prospecting guests.

    Digital media is an easier method for booking

    Your hotel chain absolutely needs an easy-to-use, eye-catching booking system that makes the customer feel both comfortable giving out their credit card credentials, while also excited at your choice of visual design and photo features. After all, it’s your responsibility to get your guests excited about their experience.

    That being said, it’s important to understand that when someone selects a destination as their vacation hotspot, they have many choices in terms of accommodation. So, why should they go with you? By making your booking process an enticingly fun, care-free experience, you’re locking in your guest’s approval and potentially even encouraging them to spread the word about their stay. Keep in mind that your hotel digital marketing strategy should accelerate your guest’s experience, so, think carefully about how your website is built and how your social media channels are curated — consider engaging information that entices prospecting travelers to make a booking.

    Digital media is a great space to flaunt your brand

    Hotel digital marketing is the perfect opportunity for you to express what your brand is all about. There are many social media platforms where you can spread the word about your hotel, allowing you to connect with current or past guests and even effectively attract new clients. Just keep in mind that formulating a digital marketing strategy takes a lot of time, brainstorming and patience and might require the help of a social media or digital media manager embellish unique branded content. Remember, this is a creative space where you should feel comfortable sharing beautiful images, engaging photos and even thought-provoking stories. Hire someone who understands your image and your undying need to put your hotel on the map.

    It’s time to take advantage of digital media and communication with your audience, share historic insights, write interesting content, take incredible photos and encourage a connective memory that your guests will never forget.

    Can you think of an example of a hotel digital marketing strategy? Share with our readers below.