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Since the very popular phrase “content is king” was first coined in 1996 it has continued to connect online customers with their preferred businesses. While it may seem like visual aids have quickly overtaken the written word, if you wish to be successful in marketing your products and services to the masses, a content marketing strategy that works to develop ongoing copy throughout your website is what will help attract consumers, keep them involved, and coming back.
What is content marketing and how is it strategic?
Put simply, content marketing is a type of digital marketing strategy that focuses on creating and sharing consistent and relevant content. With a well-planned content marketing strategy—page creations, long-form text, and researched keywords—businesses can ensure that customers remain engaged while targeting a new audience of prospective shoppers. Not only does this approach drive profitability but it allows you to assert your knowledge in your industry among your competition.
What are the benefits of having a content marketing strategy?
Good quality content isn’t simply about slapping copy to the page to racking up your word count, it’s about consistency and making a lasting impression on your audience.
Here are some reasons that a content marketing strategy is beneficial for your brand:
- It allows you to establish a style, feel, and tone that speaks to your audience
- Knowledge of your industry earns trust and respect for your business
- The higher your rank via search engines, the easier it will be for shoppers to find you—targeting a wider, new audience
- Customers are entertained and more fulfilled, building a relationship with your brand
- It’s a cheap way to boost brand loyalty and create awareness
Since creating content from scratch takes time and requires a degree of experience to ensure that it’s search engine optimized, you should consider hiring an agency to perform the following content-related tasks:
- Write step-by-step and how-to guides that can be used on your product and service pages
- Update product descriptions and other important landing pages
- Upload visual and promotional content that’s engaging and informative
- Offer brand comparison to instill trust with the consumer
- Write entertaining blogs that possess educational value
Is your website’s content king? Drop a comment below to ask about getting on board with Trek Marketing’s content creation service.
Alex Wilks has been working as a copywriter and digital marketing strategist since 2018, with added specialties in social media and email marketing. With a Bachelor’s Degree in Journalism and Communication, she is a natural content writer with the ability to connect well with her target audience.